Birkenstock Opens 10th US Store in Nashville

Birkenstock, the iconic German footwear brand renowned for its ergonomic designs and commitment to foot health, has opened its tenth company-owned US retail store in Nashville, Tennessee, solidifying its growth in the American market. Located at 2212 12th Avenue South, the store debuted on April 1, 2025, with an opening event on March 27 that drew locals and brand enthusiasts. The move underscores Birkenstock’s strategy to deepen its retail presence in cities that resonate with its values of craftsmanship, authenticity, and creativity.

The Nashville location embodies Birkenstock’s minimalist aesthetic, featuring signature materials like cork, felt, and leather that highlight the brand’s heritage of quality and sustainability. Adding a local touch, Nashville-based artist Emily Brown crafted a bespoke leather sculpture inspired by mid-century design, symbolizing the synergy between Birkenstock’s craftsmanship and the city’s artistic vibrancy.

Shoppers can explore the full range of Birkenstock products, including:

• Iconic sandals, clogs, sneakers, and boots for women, men, and children
• The Care Essentials collection, emphasizing foot health and maintenance
• Limited-edition gifts available during the opening celebration

Birkenstock launched a campaign spotlighting Nashville’s cultural pioneers, photographed by Cristina Fisher. The initiative features notable locals such as, Butch Walker, Grammy-nominated singer-songwriter and producer, Savannah Yarborough, Founder of luxury leather atelier Savas, Trevor Moran, Chef and owner of acclaimed restaurant Locust. These figures, all longtime Birkenstock wearers, exemplify the brand’s alignment with Nashville’s ethos of individuality and artistry. “Nashville is a city where creativity and craftsmanship thrive—a perfect match for Birkenstock,” said David Kahan, President of Birkenstock Americas.

The Nashville opening marks Birkenstock’s continued investment in direct-to-consumer retail, following recent launches in cities like Miami, Los Angeles, and New York. With 10 U.S. stores now operational, the brand aims to enhance accessibility while maintaining its premium positioning. Globally, Birkenstock operates over 50 retail locations and maintains a robust wholesale network.

Its vertically integrated production model, where the company manufactures all footbeds in Germany, sources 90% of materials from Europe, and adheres to stringent environmental standards, backs Birkenstock’s expansion. This commitment to quality and sustainability has fueled its reputation as a leader in “conscious footwear,” appealing to consumers prioritizing ethical consumption.

The Nashville store aligns with Birkenstock’s post-IPO growth strategy, focusing on premium retail experiences and community engagement. Analysts note that the brand’s U.S. revenue surged 22% year-over-year in 2024, driven by strong demand for comfort-focused footwear. As the $25 billion global comfort shoe market grows, Birkenstock’s blend of heritage and innovation positions it to capture discerning shoppers.