Brandon Graham Joins Firstrust Bank to Launch Edge Campaign in Philadelphia

Brandon Graham, the beloved stalwart of Philadelphia Eagles lore and a two-time Super Bowl Champion, is back in the Philly spotlight. After a legendary on-field career, Graham is teaming up with Firstrust Bank, Philadelphia’s Hometown Bank® and the Official Bank of the Philadelphia Eagles, for the launch of the all-new “Edge” campaign. This partnership bridges the city’s football passion, entrepreneurial spirit, and a historic legacy of local resilience.

The “Edge” Campaign: Playbooks, Portfolios, and Philly Spirit

Graham headlines Firstrust’s new Edge campaign, a citywide media initiative that parallels his reputation as one of the NFL’s fiercest edge rushers. Launching August 22 during the Eagles vs. Jets preseason game, the campaign features Graham as a mentor on both the field and in the business realm. He’s depicted effortlessly shifting from playbooks to portfolios, inspiring local businesses to find their competitive “edge”—echoing the spirit that powered his most iconic Eagles moments and legendary Super Bowl LII strip-sack.

The campaign rollout includes TV spots, radio, digital ads, social media, outdoor billboards across the Greater Philadelphia Region, and in-branch displays—showcasing Graham’s signature humor, drive, and pride in representing his city.

Firstrust: Hometown Bank with Historic Roots

Firstrust Bank was born in South Philadelphia during the Great Depression, evolving over 90 years into the region’s largest family-owned bank and a cornerstone of Philadelphia’s economic fabric. Today, as a $5.2 billion institution managed by three generations of the Green family, Firstrust upholds a vision of trust, stability, and social responsibility—values that align seamlessly with Graham’s reputation and the Eagles’ profile.

In 2020, the Eagles and Firstrust signed an eight-year partnership agreement, with Firstrust stepping in as the exclusive Official Bank of the Philadelphia Eagles. This partnership was forged not just for branding, but to serve the community with banking products, services, and outreach tailored for Philly’s famously passionate sports fans.

Bank of the Eagles: Fan Experience and Community Commitment

Firstrust’s influence now extends into virtually every corner of Eagles Nation. This includes:

• The Firstrust Bank Club at Lincoln Financial Field, a VIP venue for fans and businesses during home games.

• Eagles-themed checking accounts and debit cards unite daily banking with beloved team colors and branding.

• Community engagement, like high school entrepreneurship programs, financial literacy initiatives, and youth outreach aimed at lifting the next generation.

• Major philanthropic contributions—Firstrust and the Green Family Foundation have pledged over $1 million to the Eagles Autism Foundation, driving research and awareness citywide.

To further champion Eagles fandom, Firstrust sponsors game-day promotions like the “Take it to the House” in-game mortgage giveaway and supports community events year-round.

Graham’s Philadelphia Legacy: Champion On and Off the Field

For Graham, this partnership is personal, representing the city he’s called home for his entire NFL career and the values he’s fought for on and off the field.

“My love for this city and my team will never fade, which is why I’m excited to partner with Firstrust, Philadelphia’s Hometown Bank, but also the Official Bank of the Philadelphia Eagles,” said Brandon Graham. “Firstrust is a true teammate to businesses and community members across the region, encouraging growth and creating opportunities. I’m honored to work alongside them to help businesses find their edge.”

Firstrust’s Richard J. Green, Executive Chairman and Owner, echoed Graham’s pride:

“Brandon embodies the resilience, determination, and competitive spirit that drive Philadelphia forward … In business, Firstrust is just as relentless when it comes to helping local businesses find and maintain their edge.”

How to Connect: Watch, Play, and Learn More

• Watch the new Edge campaign on Firstrust’s YouTube, across local channels, and on digital and physical displays all season.

• Explore Firstrust’s banking solutions for businesses, entrepreneurs, and fans.

• Discover checking and debit products for Eagles fans.

• Read about the bank’s history, values, and community initiatives.

• Learn more about their partnership with the Eagles and Green Family Foundation charitable work.