New Balance
The latest New Balance news, product stories and collaborations from Footwear Magazine.
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The 10 Footwear Brands Setting the Industry Standard For Sustainability
In 2026, “sustainability strategy” is no longer a brand story. It is a measurable operating system: materials that…

The Top 10 Footwear Brands Leading Textile Innovation
In performance footwear, ‘innovation’ is no longer just foam chemistry or carbon plates. The real competitive edge is…

8 Forces That Are Rewriting The Footwear Industry
Over the last decade, the footwear industry has undergone a quiet but fundamental reset. What once functioned as…

10 Of The Most Influential Male Athletes Right Now
Over the last five years, men’s athlete endorsements have undergone a quiet but consequential reset. The most valuable…

The 10 Most Influential Female Athletes Right Now
Over the last five years, women’s sports have shifted from a marketing add on to a primary growth…

10 Footwear Myths Still Shaping the Industry
Footwear remains one of the least transparent categories in fashion and athletic apparel. Its core drivers such as…

Inside New Balance’s Pie And Mash Takeover For The London Marathon Training Range
New Balance’s Fresh Foam 1080v15 and London Marathon Training Range campaign leans into London’s local running culture with…

2026 Lifestyle Footwear Brand Power Rankings
Every percentage point reflects more than sales. It tells a story of cultural relevance, wholesale power, direct to…

10 Sneaker Collabs That Successfully Crossed Over to Luxury, Ranked
Luxury sneaker collaborations are no longer side projects or marketing stunts. On the resale market, they function more…

The 10 Biggest Footwear Scandals, and What They Cost
Footwear scandals rarely start with shoes. They start with shortcuts: outsourced accountability, unchecked celebrity power, inflated claims, or…

New Balance Debuts Coco Gauff Australian Open Kit
New Balance’s new Coco Gauff Australian Open kit brings the world No. 1’s Melbourne look to stores for…

Top 10 Footwear Brands Winning with Women Consumers
As women’s footwear continues to evolve beyond seasonal trends into purposeful everyday wear, a distinct set of brands…

Nike’s Top 10 Footwear Only Competitors
Nike does not compete in a single sector. It competes across performance, culture, and scale, and that means…

Top 10 Comfort First Performance Footwear Brands
For decades, comfort in footwear was framed as a concession, something you accepted when style, speed, or status…

Top 10 Footwear Brands Leading Real Innovation
In an industry crowded with buzzwords, true footwear innovation is increasingly rare and increasingly obvious. The brands actually…

Top 10 On Footwear Competitors in 2026
The footwear market has undergone a significant transformation, moving beyond mere athletic utility into the realms of high…

New Balance Launches its 2026 Australian Open Fashion Collection
New Balance is bringing the energy of the Australian Open to fans worldwide with its 2026 New Balance…

10 Hype Brands That Became Cultural Signals, Not Just Shoes
Once confined to the athletic world, sneakers have evolved into powerful cultural symbols, representing personal identity, social status,…

New Balance Drops Custom New Spikes with Quincy Wilson Gabby Thomas and Parker Valby
New Balance has unveiled a trio of limited edition FuelCell SuperComp spikes created with Quincy Wilson, Gabby Thomas,…

New Balance Turns Australian Open Partnership into Global Brand Moment
New Balance is turning its role as Official Performance Apparel and Footwear provider of the Australian Open into…

The Six Shoe Lineup And The New Balance Lunar New Year 2026 Story
The 2026 Lunar New Year Collection by New Balance is crafted as an expression of strength and elegance.…

The Top Footwear Colors Of 2025
Footwear in 2025 shifted from safe neutrals to bolder, mood-boosting shades, with designers backing everything from soft pastels…

New Balance Slates The $160 1906L “Concord” For Spring 2026 Launch
New Balance’s loafer-sneaker hybrid is going bolder than ever with the upcoming all-purple 1906L “Concord,” slated to land…

New Balance Releases MADE in USA Report Highlighting Major Economic and Community Impact
New Balance has released its first-ever MADE in USA Economic and Social Footprint report, offering a comprehensive look…
