Foot Locker Stages the largest All Star Activation in Los Angeles
Foot Locker is returning to NBA All Star Weekend for the third consecutive year with its largest activation…
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The latest Nike news, product stories and collaborations from Footwear Magazine.
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Nike Atelier Debuts with Custom Winter Ensemble For Jannik Sinner in Milan
Nike is introducing a new design platform, Nike Atelier, with a custom winter ensemble created for Italian tennis…
Jordan Brand Takes Over LA With a ‘Giant Jumpman’ for All Star Weekend
Jordan Brand is marking its NBA All Star Weekend presence in Los Angeles with a larger than life…
The 10 Footwear Brands Setting the Industry Standard For Sustainability
In 2026, “sustainability strategy” is no longer a brand story. It is a measurable operating system: materials that…
Nike ACG Centers Team USA Kit on Colorado Springs Ahead of Milano Cortina 2026
Nike ACG is celebrating Team USA with a new collection that channels the wild landscapes around Colorado Springs…
The Top 10 Footwear Brands Leading Textile Innovation
In performance footwear, ‘innovation’ is no longer just foam chemistry or carbon plates. The real competitive edge is…
The NFL SuperBowl Fashion Events Happening This Week
The Super Bowl has become a convergence point for sport, music, and sponsorship capital, but it has also…
NikeSKIMS Takes Over Paris With a Six Day Pop Up
NikeSKIMS opened its first global pop up in Paris as a launch moment for the NikeSKIMS Spring ’26…
8 Forces That Are Rewriting The Footwear Industry
Over the last decade, the footwear industry has undergone a quiet but fundamental reset. What once functioned as…
adidas Unveils Bad Bunny’s BadBo 1.0 in Blank Canvas White
adidas Originals and Bad Bunny have pushed their latest partnership chapter with the “BadBo.” message, framing the campaign…
10 Of The Most Influential Male Athletes Right Now
Over the last five years, men’s athlete endorsements have undergone a quiet but consequential reset. The most valuable…
The 10 Most Influential Female Athletes Right Now
Over the last five years, women’s sports have shifted from a marketing add on to a primary growth…
Jordan Brand Heir Series 2 Raises the Bar for Women’s Basketball
Jordan Brand is doubling down on the women’s game with the Heir Series 2, a new basketball silhouette…
10 Footwear Myths Still Shaping the Industry
Footwear remains one of the least transparent categories in fashion and athletic apparel. Its core drivers such as…
The 10 Most Popular Nike Shoes of All Time
Popularity in footwear isn’t just about units sold, it’s about repetition, recognition, and relevance over time. The most…
10 Chinese New Year Inspired Sneaker Drops
Lunar New Year has become one of the most strategic moments on the global sneaker calendar, and 2026…
2026 Lifestyle Footwear Brand Power Rankings
Every percentage point reflects more than sales. It tells a story of cultural relevance, wholesale power, direct to…
Nike x Nigo Close a 2 Year Air Force 3 Story With a Collegiate Finale
Nike and Nigo are closing out their Air Force 3 project with a final collegiate inspired chapter that…
Nike Appoints New Regional Leadership for EMEA, Greater China and APLA
Nike is reshaping its regional leadership structure across EMEA, Greater China, and APLA, with new VP/GM appointments designed…
10 Sneaker Collabs That Successfully Crossed Over to Luxury, Ranked
Luxury sneaker collaborations are no longer side projects or marketing stunts. On the resale market, they function more…
Top Sneakers With the Highest Current Resale Value
In sneaker resale, price isn’t driven by leather quality or cushioning innovation. It’s driven by access. The shoes…
4 of Nike’s Biggest Footwear Controversies
At a certain level of scale, a sneaker stops being just a sneaker. For Nike, every product that…
The 10 Biggest Footwear Scandals, and What They Cost
Footwear scandals rarely start with shoes. They start with shortcuts: outsourced accountability, unchecked celebrity power, inflated claims, or…
Nike’s LeBron 23 Honor The King Is the Latest Nike Release to Spark Debate
The LeBron 23 “Honor The King” is the new Nike basketball shoe inspired by Martin Luther King Jr. Visually, it’s stunning,…