Breitling Becomes Official Luxury Timepiece Partner of the NFL

Breitling and the National Football League (NFL) have announced a multi-year global partnership, making Breitling the official timepiece partner of the world’s largest professional football league. The agreement marks the NFL’s first-ever collaboration with a luxury watch brand, positioning Breitling as the league’s inaugural global luxury watch partner.

To commemorate this historic moment, Breitling has launched two NFL team-edition collections , the Chronomat Automatic GMT and the Endurance Pro , each designed to embody the passion, precision, and spirit of the NFL’s 32 teams.

A First for the NFL and Luxury Watches

Highlighting the significance of the deal, Renie Anderson, the NFL’s Executive Vice President and Chief Revenue Officer, called the partnership a breakthrough:

“This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand. We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments.”

Breitling and the NFL both share legacies built upon over a century of cultural influence, each synonymous with precision and performance. Notably, Breitling’s ties with the NFL date back to the 1990s, when the Swiss watchmaker produced a limited Baltimore Ravens Chronomat Ref.1305012.

Today’s partnership expands that collaboration on a global scale, cementing Breitling as a leader where luxury meets sport.

Breitling’s Vision

Georges Kern , CEO of Breitling , emphasized the cultural resonance of the partnership:

“Partnering with the NFL is a defining moment for Breitling. The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”

Thierry Prissert, President of Breitling USA, added:

“The NFL is an unmatched force in American culture, and this partnership strengthens Breitling’s connection to that audience in an authentic way. With the NFL team-edition collections, Breitling continues to offer fans something they’ve never had before from a luxury watchmaker—timepieces that reflect their team loyalty while delivering the design, durability, and performance Breitling stands for.”

Product Spotlight: NFL Team-Edition Collections

Breitling unveiled two luxury lines specially designed for NFL fans and collectors:

Chronomat Automatic GMT 40 NFL Team Editions

• Dual-timezone display designed for fans traveling across time zones.

• Available in 32 team-specific dial colors (e.g., Montana Red for the San Francisco 49ers, Midnight Green for the Philadelphia Eagles).

• Contrasting GMT hands featuring secondary team colors (Steelers Gold, Broncos Navy, etc.).

• Team logos engraved on the caseback for personalization.

• Powered by the COSC-certified Breitling 32 caliber, with a 42-hour power reserve.

• Features include 200m water resistance, a 40mm case size, and rugged build for everyday wear.

Endurance Pro NFL Team Editions

• Constructed of titanium, which is 2.2x lighter than stainless steel, designed for comfort and durability.

• Features team logo dials at the six o’clock position and an NFL shield engraving on the caseback.

• Available in 32 colorful team-inspired versions, with bold inner bezel rings in primary team colors and pulsometer scales for tracking heart rates.

• Equipped with COSC-certified SuperQuartz Caliber 82, ten times more accurate than standard quartz.

• Paired with a versatile black rubber strap, emphasizing active wearability on game days and workouts.

Together, these two collections give NFL fans a chance to showcase team pride while wearing an enduring luxury timepiece.

Cultural Celebration: A New York Kickoff

To celebrate the global launch, Breitling hosted a tailgate-style party in Manhattan’s Meatpacking District. The event brought together Hollywood, sports, and fashion in a lively celebration, signaling the power of this first-of-its-kind collaboration.

Among the attendees were Breitling Global Ambassador and Oscar-nominated actor Austin Butler, who mingled with Kern, NFL Commissioner Roger Goodell, and Breitling USA President Thierry Prissert. Also present were Breitling Chairman Alfred Gantner, as well as Dallas Cowboys cheerleaders, who performed alongside the High and Mighty Brass Band and music by DJ Harley Viera-Newton.

The event also drew NFL legends and stars, including 2x Super Bowl champion Eli Manning, Giants rookie quarterback Jaxson Dart, NBC Sports’ Maria Taylor, CBS Sports reporter Amanda Balionis, and former NFL greats like C.J. Mosley and Boomer Esiason. Models Chanel Iman and Olivia Ponton, surfer Mason Barnes, influencer Maurice Kamara, and pilot Stephanie Goetz added to the star-studded night.

Austin Butler captured the essence of the night, saying:

“Breitling has always stood for pushing the limits of what’s possible—and to me that is the spirit of the NFL. It’s exciting to see these two iconic brands come together in such a historic way.”

Global Activation and NFL Events

As part of the partnership, Breitling will be visible across marquee NFL events, including the Super Bowl LX, NFL Honors, and throughout the 2025–26 season. Select winners at the 2026 NFL Honors will receive custom-designed Breitling timepieces.

The collaboration will also expand globally at Breitling boutiques and during the 2025 NFL International Games, with activations in:

• São Paulo, Brazil (Sept. 5)

• Dublin, Ireland (Sept. 28)

• London, U.K. (Oct. 5, Oct. 12, Oct. 19)

• Berlin, Germany (Nov. 9)

• Madrid, Spain (Nov. 16)

The two team-edition collections will be available worldwide during the 2025 NFL season at Breitling boutiques, authorized retailers, and Breitling.com.

Precision Meets Performance

For Breitling, this partnership cements its role not only as a luxury brand rooted in heritage and performance but also as a cultural force capable of aligning with one of the world’s strongest sports brands. For the NFL, it unlocks a whole new luxury lifestyle dimension that connects with fans at the crossroads of sport, culture, and fashion.

As Georges Kern summarized:

“Both the NFL and Breitling aim to bring people together, which is why this celebration is an extension of our partnership , bringing together friends new and old to create memories that will last a lifetime.”

With precision, pride, and passion, Breitling and the NFL are set to redefine the standard for global sport-luxury collaborations , and for fans, owning one of these team-edition watches will mean wearing a piece of the game itself.