Business
Nutrabolt is making waves in the sports nutrition industry with a new partnership featuring football superstar Saquon Barkley.…
OOFOS is taking a bold step in its growth journey by expanding into physical retail.…
Pvolve and Tally Health have partnered to launch a groundbreaking program focused on longevity and proactive wellness.…
Streetwear pioneer Karl Kani, renowned for shaping hip-hop fashion and breaking barriers as the first non-sportswear brand on NBA courts, is once again rewriting the playbook—this time at the intersection of sports, fashion, and youth culture.
Two of the world’s most iconic brands, NIKE, Inc. and the LEGO Group, have unveiled a groundbreaking multi-year partnership aimed at inspiring kids and families through the fusion of sport and creative play.…
Perfect Game, the world’s largest youth baseball and softball platform and scouting service, has announced a landmark multi-year partnership with SQAIRZ, the performance footwear brand trusted by athletes at every level of baseball.…
The global athletic footwear market, valued at $125.98 billion in 2024, is projected to grow at a 3.76%–6.86% CAGR through 2033, driven by rising health consciousness, sports participation, and the fusion of performance and lifestyle trends (IMARC Group, Mordor Intelligence).…
Tennis icon and entrepreneur Venus Williams has taken her advocacy for health to new heights, joining forces with WeWard—the gamified walking app boasting over 20 million users—as both investor and ambassador.
The global platform footwear market, encompassing both boots and shoes, is experiencing a resurgence fuelled by retro fashion and digital culture.…
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