LA28 Opens Olympic Merchandise Licensing to Local Makers
Made for Two Eight gives small Los Angeles County producers a route to sell licensed LA28 merchandise, with applications opening October 30.
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Garmin Fitness Sales Rise 16% as Outdoor Growth Lifts Q3 Results
Wearables and adventure watches helped Garmin report record quarterly revenue and higher operating profit.
Crocs Raises 2026 Outlook as HEYDUDE Returns to Growth in Q3
International Crocs sales and HEYDUDE wholesale growth helped lift quarterly revenue 4.6% to $1.043 billion.
Follett Invests $2.5 Million in UF Bookstore as Nike, Jordan and NIL Merchandise Expand
A renewed ten-year University of Florida partnership combines expanded sports merchandise with customization and a redesigned campus store.
BCG and WWD Research Links Fashion Value to Quality and Sports Culture
A new US consumer study puts product quality and cultural relevance at the centre of fashion and footwear value.
New Balance Foundation Commits Three-Year Funding to South African Sport Programs
Three nonprofits will share approximately ZAR 4.11 million through Futures in Motion’s South African rollout.
Oatly Cuts Annual Profit Outlook Despite Quarterly Sales Growth
North American fuel and freight pressure prompted Oatly to reduce its adjusted EBITDA forecast while maintaining its annual sales-growth outlook.
Danone Resets US Leadership as Protein Supports Quarterly Growth
Danone’s quarterly update combines sales growth with an immediate US leadership reset and plans to broaden innovation beyond high-protein products.
VF Beats Profit Outlook as Vans’ Direct Sales Return to Growth
Vans’ direct sales returned to growth while VF exceeded its quarterly adjusted operating-income outlook, though the brand’s total revenue still declined.
Pacsun Reports 19% Sales Growth During Austin’s F1 Weekend
The retailer’s company-reported trackside results show how its Formula 1 partnership connects event retail with fashion merchandising.
Nike Signs Tim Wenisch as Its Hybrid Racing Push Expands
The three-time HYROX world champion joins Nike’s Elite Training Division, with a Hamburg race debut planned in the Hybrid Fly.
TruGolf Expands E6 to More Than 15,000 Courses
The company says its on-demand library has grown 50% in less than a year across a platform supporting 19 launch monitors.
ŌURA Says It Has Filed a New Patent Complaint Against Ultrahuman
The company says its new Texas complaint asserts additional design and utility patents.
Deckers Adds The RealReal CEO Rati Sahi Levesque to Its Board
The appointment takes effect December 1 as Lauri Shanahan retires from the board.
ŌURA Reaches Six Million Paid Members
The company says it added one million paid members since the end of June.
Deckers Q2 Sales Rise 3.5% as HOKA and UGG Grow
International growth and wholesale sales offset weaker direct-to-consumer trading.
PUMA Names Arne Arens Chief Commercial Officer
The former Unspun CEO will join PUMA’s Management Board and oversee sales across its global channels and markets.
JiMMYBAR Expands Military Retail Network to 149 Locations
The functional-protein brand adds Marine Corps Exchanges while strengthening its AAFES distribution.
Laura Geller Beauty Takes Its Over-40 Strategy Courtside With Chicago Bulls Partnership
The beauty brand adds sports marketing to its push for more in-person customer connections.
Inside Amer Sports’ Ski-Boot Production and European Distribution Network
A new company film follows manufacturing in Romania and logistics in Germany, highlighting quality checks and automation.
On Connects CleanCloud and Circularity at London’s Blue Earth Summit
The brand’s summit recap links material innovation, factory conditions and repair services with its ambitions for scale.
Genon Says Nike Footwear Validation Opens Path to Indonesian AI Rollout
The company reports follow-on inspection and robotics contracts, with phased production deployment planned from 2027.
Nike Signs Mumbai Indians Kit Partnership for Women’s and Men’s Teams
The multiyear agreement covers match kits, training gear and sportswear, with new team kits due ahead of the 2027 seasons.
Therabody Adds AWS-Powered Shopping Assistant Jason to Its Website
Therabody’s new assistant connects product recommendations with customers’ needs, budget and lifestyle.