From Stripes to Speed Nine adidas Shoes That Defined Decades
From the first Three-Stripes training models to marathon-tested speed machines, adidas has used footwear to tell its whole brand story. Each decade…
Archive
Innovations
107 posts · Page 2 of 5
Fitasy Launches Smartphone Scan-to-Print Technology for Fully Custom 3D-Printed Shoes
Fitasy, an Indianapolis-based technology company transforming the future of footwear design and manufacturing, has announced a major breakthrough.…
Under Armour debuts No Weigh Duffle Backpack
Under Armour is reimagining the everyday gym bag with the launch of the No Weigh Duffle Backpack, a…
Asics invests $25 million in its first US research hub with the University of Michigan
ASICS has chosen Ann Arbor as the home of its first U.S. research hub, deepening its commitment to…
January 2026 Launch Set For Innovative ISSEY MIYAKE FOOT Collection
ASICS and MIYAKE DESIGN STUDIO are taking performance fashion into new territory with the launch of the ISSEY…
Nike Unveils the ACG Zegama Built for Ultra Distance Trail Running and Extreme Terrain
Nike has introduced the ACG Zegama, a next-generation trail running shoe engineered for ultramarathon distances and extreme terrain,…
The Cushioning Paradox and Why Softer Padding Isn’t Always Better
Padding in footwear is one of the most misunderstood parts of shoe design, and many shoppers still assume…
Thorne and Unrivaled Launch a New Era of Innovation in Women’s Sports
Unrivaled, the player-founded professional women’s basketball league presented by Samsung Galaxy, has signed a multiyear deal with Thorne…
Baffin Expands Hero Collection With ICE CREW (STP) Safety Boot
Canadian footwear innovator Baffin has officially unveiled ICE CREW (SAFETY TOE & PLATE), a high-performance men’s boot purpose-built…
On Introduces a New Era Of Cushioning With SURREAL and CloudTec
The Cloudsurfer 3 Becomes the First to Debut On’s Most Advanced Midsole System Yet On is once again…
Nike Introduces the Structure Plus With Super Foam Cushioning for a New Era of Stability
Nike is expanding its stability running portfolio with the debut of the Structure Plus, a new model that…
Vyking Launches AI Production Studio for Scalable 3D and AI Content
Vyking’s new stack connects capture creation and immersive experiences in one scalable pipeline. A Unified End-to-End Production Engine…
Nike Unveils Tiempo Maestro as the Future of Leather Football Boots
Tiempo Maestro is built for playmakers who turn tight moments into match winning magic. A Boot Made for…
PUMA Launches MagMax NITRO 2 with Lighter Build and Bigger Bounce
PUMA is pushing the boundaries of max-cushioned running once again with the launch of the MagMax NITRO 2,…
Nike Unveils 3D Printed Air Max 95000 Bridging Heritage and Innovation
Sneaker innovation enters the next dimension with a blend of iconic legacy and boundary-pushing technology. Nike is once…
Alaska Gear Company Expands VBX Bunny Boot Line for 2025
Alaska winter demands gear that works as hard as you do. A New Chapter For An Alaskan Icon…
ALLSWIFIT Earns APMA Seal for Foot-Healthy Performance Footwear
Foot health meets everyday performance in ALLSWIFIT’s latest milestone moment APMA Seal Marks Major Milestone ALLSWIFIT, the performance-driven…
adidas Unveils Bold Team Kits for Milano Cortina 2026 Winter Games
Unveiling a new era of performance and identity for the world stage begins now. A Standout Collection for…
adidas Terrex Unveils Agravic Speed Ultra 2 for Faster Trail Racing
Trail runners get more speed comfort and choice with the refreshed adidas Terrex Agravic range. A New Era…
DESCENTE × Marco Odermatt Drop Third .EX Capsule, Setting a New Benchmark in Performance Skiwear
DESCENTE has officially announced the third edition of its trailblazing capsule collection with alpine skiing phenomenon Marco Odermatt,…
adidas Originals and MRBAILEY Launch ADIZERO ARUKU YAGI Trail Sneaker
A visionary trail sneaker inspired by nature and engineered for performance marks the latest evolution in a bold…
PUMA Relaunches CATch UP to Tell the Brand’s Most Inspiring Stories
PUMA gives its company magazine CATch UP a bold digital refresh thus offering a deeper look into innovation…
Nike Philip H. Knight Campus Renaming Signals New Era of Innovation and Tribute to Phil Knight
Nike Philip H. Knight Campus, formerly known as Nike’s World Headquarters, marks a historic tribute to co-founder Phil…
Under Armour and Notre Dame Announce 10-Year Research Partnership for Innovation and Sustainability
A historic collaboration will integrate sportswear innovation with advanced academic research to benefit athletes and the environment. Partnership…