Hoodrich Brings its First Footwear Collection to the U.S. Through JD Sports
Hoodrich, the Birmingham born streetwear brand founded by Jay Williams, is making its first move into the U.S.…
Shoes
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Skechers Launches the $140 AERO Razor as a Fast Alternative to Carbon Super Shoes
Skechers has launched the AERO Razor, a performance running shoe positioned as a fast daily trainer and race…
Nike Opens a Permanent Air Lab in Milan with 100 Unseen Prototypes
Nike and Dropcity, an emerging Milanese center for architecture and design, have unveiled Air Lab, a preview installation…
Sharon Lokedi wins the 2026 Boston Marathon to Defend her Title for Under Armour
Under Armour secured back to back victories at the Boston Marathon on April 20, 2026, as Sharon Lokedi…
Birkenstock Debuts in Switzerland With a 70 Square Meter Old Town Store at Storchengasse 23
Birkenstock opened its first Swiss store on April 14, 2026, in Zurich’s historic Old Town, the brand’s 30th…
Alexander Wang Launches Its First 3D Printed Stiletto ‘Griphori’
Alexander Wang debuted the Griphoria as part of the Spring 2026 collection at New York Fashion Week in…
Mizuno Sportstyle and Covernat Drop Their First Collaboration with Wave Daichi LS
Mizuno Sportstyle and Seoul based streetwear brand Covernat unveiled their first ever collaboration on the Wave Daichi LS,…
Nike x Hyperice Bring the Hyperboot and Hypervolt 3 to Boston Marathon Weekend at Dick’s House of Sport
Nike and Hyperice activation around Boston Marathon weekend this past April, bringing the Nike x Hyperice Hyperboot and…
Space Available and KEEN Launch a Cord Structured UNEEK 360 on Earth Day
KEEN and Space Available unveiled their first ever collaboration, the Space Available x KEEN UNEEK 360, launching globally…
Sashiko Gals Brings Traditional Japanese Embroidery to the New Balance 993 at 1 Hotel Tokyo
Sashiko Gals, the Tokyo based collective of embroidery artists, unveiled a new custom New Balance 993 project in…