Charlotte Tilbury Partners with Dallas Cowboys Cheerleaders in First US Sports Deal

In an electrifying announcement that’s set to captivate beauty lovers and sports fans alike, Charlotte Tilbury has teamed up with the legendary Dallas Cowboys Cheerleaders as their official beauty partner. This marks Charlotte Tilbury’s first-ever sports partnership in the US, bringing together two powerhouse brands that share a vision of confidence, empowerment, and unforgettable performance.

A Celebration of Confidence and Performance

At the heart of this partnership is a shared mission: to empower individuals to embrace their unique beauty and step into their power. Charlotte Tilbury, renowned for its magic-infused makeup and skincare, is a global leader in luxury beauty, beloved by celebrities and beauty enthusiasts worldwide. The Dallas Cowboys Cheerleaders, affectionately known as “America’s Sweethearts,” are pioneers in dance and entertainment, celebrated for their iconic performances and unwavering spirit.

Together, these two brands are set to create a new standard for what it means to be confident, glamorous, and unstoppable. This collaboration is not just about beauty products, it’s about inspiring women everywhere to pursue their boldest dreams, break boundaries, and celebrate their individuality.

What’s in Store for Fans?

Fans can expect a host of exciting experiences as part of this landmark partnership:

• Exclusive Social Media Content: Behind-the-scenes glimpses, squad member takeovers, and beauty tutorials that bring fans closer to the action.

• Pop-Up Events: Unmissable live experiences where you can meet your favorite cheerleaders and try the latest Charlotte Tilbury must-haves.

• Touch-Up Stations at AT&T Stadium: Elevate your gameday look with complimentary Charlotte Tilbury touch-ups during select Cowboys home games.

• Collaborative Campaigns: Watch for limited-edition products and campaigns celebrating the spirit and style of both brands.

These initiatives are designed to bring the magic of Charlotte Tilbury to America’s biggest sports stage, reaching hundreds of millions of NFL fans worldwide.

In Their Own Words

The visionaries behind this partnership share their excitement and vision for what’s to come:

Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer, and Founder of Charlotte Tilbury, said:
“Darlings, I am so thrilled to be the OFFICIAL BEAUTY PARTNER of the sensational, incredible, unstoppable DALLAS COWBOYS CHEERLEADERS! They channel CONFIDENCE, STRENGTH and EMPOWERMENT, and, just like me, they understand that makeup has the transformative power to change your energy, so you can LIVE A LIFE WITHOUT LIMITS and PURSUE YOUR BIGGEST and BOLDEST DREAMS. When you feel and look like the MOST CONFIDENT, BEAUTIFUL VERSION of yourself, there is nothing you cannot do.

The Dallas Cowboys Cheerleaders' motto is 'often imitated but never equalled', which instantly resonated with me. I always say INNOVATE, NEVER IMITATE and DARE TO DREAM IT, DARE TO BELIEVE IT, DARE TO DO IT! Since day one, I have set out to DISRUPT and TRANSFORM the beauty landscape, just as the DCC has done in the world of sport and entertainment. They have REDEFINED cheerleading and REVOLUTIONISED the popularity of the sport – they embody excellence in all its forms! That's why our FIRST EVER SPORTS PARTNERSHIP in the US is a WINNING MATCH destined to INSPIRE and EXCITE MILLIONS.

I cannot wait to bring the MAGIC of CHARLOTTE TILBURY to AMERICA'S BIGGEST SPORTS STAGE and create so many magical moments with the Dallas Cowboys Cheerleaders.

I cannot wait for America's Sweethearts to become Charlotte Tilbury Darlings!”

Charlotte Jones, Co-Owner and Chief Brand Officer, Dallas Cowboys, said:
“The Dallas Cowboys Cheerleaders and Charlotte Tilbury – both instantly recognizable, unapologetically authentic and rooted in excellence. This first-of-its-kind partnership isn't just about beauty products, it's about aligning with a brand that shares our values of empowerment, self-expression, and high performance in all that we do. We are honored to have the Dallas Cowboys Cheerleaders serve as a leading example of Charlotte Tilbury's mission, one that encourages confidence, celebrates uniqueness and inspires women everywhere to be the best version of themselves. When women lift each other up, we don't just step – we leap into greatness.”

A New Chapter in Beauty and Sport

This partnership is more than just a collaboration, it’s a movement. By bringing together the worlds of beauty and sport, Charlotte Tilbury and the Dallas Cowboys Cheerleaders are setting a new standard for what it means to be confident, empowered, and unstoppable. With the support of F1 ACADEMY™ and now the Dallas Cowboys Cheerleaders, Charlotte Tilbury continues to champion women’s empowerment and inspire millions around the globe.

Fans are invited to join this exciting journey and experience the magic of confidence for themselves. Stay tuned for exclusive content, unforgettable events, and more as Charlotte Tilbury and the Dallas Cowboys Cheerleaders make history together.