Columbia Sportswear Reveals USA 2026 Olympic Team-Inspired Capsule

Columbia Sportswear is doubling down on performance and patriotism for the 2026 Winter Olympic Games, unveiling new USA Curling team uniforms and, for the first time, a full replica collection that lets fans wear the same styles seen on the ice. The move extends Columbia’s role as official uniform sponsor for the USA Curling National Team and turns one of the Games’ most popular niche sports into a key storytelling platform for the Portland, Oregon brand.

Stars, Heritage And A 250 Year Tribute

The new competition kits are designed for athletes and coaches across the Men’s, Women’s, Mixed Doubles, and Wheelchair National Teams, blending technical detailing with overt nods to United States history and landscapes. The dark jersey carries eight cascading stars in red, white and blue, a graphic representation of the curling stones in play, while every jersey includes at least 250 stars in tribute to the upcoming 250th anniversary of America’s independence.

Beyond jerseys, Columbia is supplying competition pants, hats, and USA-branded village wear, including statement parkas designed for life off the sheet. Those parkas are insulated with the brand’s award-winning Omni-Heat Infinity™, billed by Columbia as its warmest thermal-reflective technology and reimagined here in a patriotic gold star pattern created specifically for these historic Games.

Performance Tech Meets Podium Ambitions

For Columbia, the uniforms are a showcase for its innovation pipeline as much as a flag-bearing moment. Joe Boyle, President of Columbia Sportswear, said, “Outfitting the United States Curling Team for the Olympic stage is an incredible honor and our teams have worked closely with USA Curling over the past several years to help propel them to the podium in Italy…The uniforms are a testament to our commitment to these ambassadors – and we’re proud to support these athletes as they compete at the highest level.”

Dean Gemmell,  of USA Curling, said, “Preparing for the Winter Games demands more than just talent; it requires gear that performs under pressure…Columbia’s technical expertise and athlete-first approach make them trusted partners as we head to Italy with confidence.”

USA 2026 Fan Collection And Pricing

For fans, the big news is access: for the first time, supporters can buy styles inspired by the on-ice uniforms via the USA 2026 collection. Pieces are available now at Columbia.com/c/usa2026/ and select Dick’s Sporting Goods locations, spanning a patriotic down jacket, fleece, short-sleeve tees, beanies, and ball caps priced between $40 and $300.

Replica jerseys will land a little closer to the 2026 Games, with Columbia confirming they will be available on Columbia.com beginning in January 2026. By timing the drop this way, Columbia gives fans a chance to build out their cold-weather kits now, then layer in official replica tops as Olympic hype peaks.

Columbia And USA Curling’s Shared Mission

Founded in 1938 and headquartered in Portland, Oregon, Columbia has grown into a leading global outdoor brand by funneling its innovative spirit into performance products that keep people warm, dry, cool ,and protected year-round. USA Curling, established in 1958 and based in Eden Prairie, Minnesota, serves as the national governing body for both Olympic curling and Paralympic wheelchair curling in the United States, with a mission to grow and advocate for the sport from grassroots to podium.

Together, the organizations are using the 2026 Winter Games to spotlight curling’s inclusive, community-first culture through gear that resonates both on the ice and in the stands. With bold design details, advanced warmth technology, and an accessible fan product, the USA 2026 line positions curling as one of the most merch-ready stories of the next Olympic cycle.