Eastside Golf and Nike Take Flight With New Golf Collection and NYC Pop-Up

A fresh Collab lands with bold style as Eastside Golf and Nike launch two game-changing golf shoes plus a limited Ryder Cup line and street-ready apparel.

Second Chapter in a Cultural Movement

Eastside Golf, the lifestyle brand known for redefining golf’s intersection with fashion and culture, has unveiled its second Nike collaboration. The “Take Flight” collection features the Air Max Plus G with spikeless integrated traction and the spiked Nike Victory Tour 4—a duo designed to bridge streetwear innovation and high-performance play. Both pairs capture sky-inspired colorways and details that tie back to the collection’s overarching theme: pushing boundaries and helping athletes “soar beyond their limits.”

The line will drop early on EastsideGolf.com on September 25, followed by a wider release on Nike.com and through partners including DICK’S Sporting Goods, Golf Galaxy, and Pebble Beach Company stores starting October 2.

Take Flight Pop-Up-Try and Buy in SoHo

New Yorkers can preview and purchase the collection at Eastside Golf’s pop-up at Shopify NY (131 Greene St., SoHo) from September 25–28, open daily 10 a.m. to 6 p.m. The pop-up offers full access to both new shoes, Eastside Golf’s limited Ryder Cup apparel, and exclusive holiday accessories, letting attendees immerse themselves in the brand’s signature storytelling and style before the wide release.

Game-Ready Details on the Collection’s Standouts

• Air Max Plus G ($205): A head-turning crossover with a sky-blue palette, spikeless traction, and iconic cage graphics that spell out “Eastside” and “Golf.” The gold-tipped laces and street-to-course utility set a new style standard.

• Nike Victory Tour 4 ($210): Purpose-built for performance, this spiked shoe features a premium fabric with subtle sky glare, chrome blue accents, and a carbon plate for a stable, standout swing on tour or at the clubhouse.

Commitment to Breaking Golf’s Boundaries

Earl Cooper, Eastside Golf co-founder, said:
“Take Flight represents an evolution in the game – inspiring everyone, golfers and non-golfers alike, to reach for new heights in whatever they are pursuing. We are honored to release our second collaboration with Nike, and extend our long-standing relationship with the Nike family as a whole.”

Eastside’s Momentum and Mission

Founded by former Morehouse College golf teammates Olajuwon Ajanaku and Earl Cooper, Eastside Golf has become a catalyst for change in the sport, using design, partnerships with brands including Jordan, NBA, and MLB, and authentic community events to open golf to broader audiences and new generations. This year alone, Eastside Golf opened a Detroit flagship store and expanded into major retail and streetwear locations nationwide.

Sneaker and Golf Communities Come Together

With nine sought-after releases with Jordan Brand and a history of barrier-breaking collaborations, Eastside Golf continues to change the narrative on who gets to play and how the game feels. The Take Flight collection is another leap forward, blending sneakerhead culture, tour-level engineering, and inclusive storytelling in accessible, collectible form.

For more info, shop early access, and news about the upcoming SoHo pop-up, visit eastsidegolf.com, follow @eastsidegolf on Instagram, and check Nike and partner retailers October 2 for a chance to take flight on and off the green.