FENTY x PUMA Launches Football-Inspired Collection by Rihanna

Rihanna reimagines football classics into bold everyday streetwear pieces for the latest FENTY x PUMA drop. In her latest creative lead role, Rihanna blends football heritage with luxury streetwear culture, transforming classic pitch-ready silhouettes into versatile, fashion-forward statements.

This release brings together heritage sports design, modern tailoring, and Rihanna’s unmistakable style sensibility. The palette — rich in dusky purples, creams, and deep maroons — evokes sophistication, while luxe textures and premium details ensure each piece is as comfortable as it is striking.

A Heritage of Style Meeting the Beautiful Game

Since first collaborating with PUMA in 2015, Rihanna has redefined how sportswear can be worn beyond the field. From the original Creeper to her award-winning runway collections, every FENTY x PUMA release has been disruptive, trend-setting, and culture-defining.

This latest collection marks a return to sport-specific design — this time with a football focus. It’s a nod to the sport’s global popularity and an embrace of its adaptable aesthetic, showing how pitch-inspired garments can be elevated into everyday streetwear staples.

The Footwear Icons

FENTY x PUMA Avanti LS – Making a celebrated comeback, the Avanti LS merges sport and fashion effortlessly. Available in pale purple and black/beige, it features signature football-style stitching, a fold-over tongue, and buttery-soft luxe materials. Its silhouette is inspired by the historic PUMA King football boot, but reimagined for lifestyle wear.

FENTY x PUMA Cat Cleat L – The sleek slip-on profile of this shoe is elevated by an outsole with authentic football cleats, offering attitude and originality in every step.

Elevated Apparel for Sport-Luxe Living

Nylon Drill Top – Oversized and ultra-comfortable, this piece fuses football warm-up DNA with Rihanna’s bold design language. Perfect layered or standalone.

T7 Slim Tee – Fitted with just the right stretch, the T7 Slim Tee is a refined basic, topped with a ribbed collar and a rhinestone PUMA Cat Logo for subtle shine.

Shortsleeve Jersey – A pitch-perfect remix with contrast mesh side panels, tonal piping, and ribbed accents. Its metallic woven label completes the premium finish.

Piping Track Pant – Relaxed yet sharp, with contrast side panels and piping for an elevated take on the traditional track pant.

Toweling Track Short – Rich maroon terry texture for comfort, adjustable waistband, and embroidered branding make this a versatile casual choice.

Accessories That Elevate the Fit

The Pocket Grip Bag brings sleek utility in a compact, under-arm silhouette, with metal hardware and FENTY x PUMA branding. The FENTY x PUMA Scarf offers silky texture and a double-sided chevron-style print, designed to be worn multiple ways — from neckwear to hair accessory.

Global Release

The collection drops August 6 at 10 AM exclusively on PUMA.com and in PUMA flagship stores worldwide. On August 7 at 10:00 a.m., it will be available at select top-tier retailers worldwide.

This launch reinforces FENTY x PUMA’s place at the intersection of sport and style — proving once again that Rihanna has the unique ability to rewrite the fashion rulebook while honoring the roots of athletic heritage.