GANNI and New Balance Launch 1906L Sneaker-Loafer Hybrid

For their latest collaboration, GANNI and New Balance have crafted a genre-bending sneaker that tears up the conventions of athletic footwear. The standout GANNI x New Balance 1906L isn’t just a fashion statement, it’s an invitation to embrace complexity, creative energy, and unapologetic individuality in every step.

Breaking the Sneaker Mold: The 1906L Unveiled

The GANNI x New Balance 1906L is a true hybrid, merging the dynamic energy of a runner with the crafted polish of a loafer. Anchored by a chunky N-ergy rubber sole with segmented ABZORB SBS pods, it delivers plush comfort and a distinctly modern silhouette. GANNI’s vivid palette and expressive snake print textile upper add attitude and edge, while sleek black overlays, a gold heel accent, and glossy metallic touches inject high-fashion flair.

The classic loafer strap is reimagined with a rebellious twist: custom metal GANNI butterfly and New Balance logos, subverting sneaker norms while nodding to both brands’ signatures. Not just for the norm-defying trendsetters—this silhouette is designed for versatility, echoing the dynamism and multidimensionality of today’s new generation.

Campaign: Celebrating Duality and Self-Expression

Shot in collaboration with Dazed, the campaign fronted by rising musician Samara Cyn explores the idea that no one is just one thing. Styled by Kat Ambrozak and captured by Iris Luz, the visuals capture the dual archetypes embodied by the collection: the fearless Statement Maker, who is bold and expressive, and the Effortlessly Sharp, Quietly Smart persona, who masters subtle sophistication.

Samara models runway heroes straight from GANNI’s Fall/Winter 2025 collection, as debuted at Paris Fashion Week. Sculptural tailoring offsets tactile layers and daring prints, amplifying the collection’s philosophy of multidimensional fashion and boundary-pushing style.

Details and Key Features

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  Release: Exclusively at GANNI (September 24, 2025), globally at New Balance (September 30, 2025)

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  Price: $190 USD

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  Construction: Unisex silhouette, snake-print mesh upper, synthetic leather overlays, dual metal logo charms, co-branded heel webbing and insoles, custom box.

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  Sole Technology: N-ergy outsole with ABZORB SBS cushioning for athletic comfort and stability

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  Fit: Slip-on loafer design, round toe, pull tab at heel

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  Size Note: Available in US men’s sizing, fit runs small GANNI recommends sizing up by 0.5 to 1 full size for best comfort.

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  Exclusive: Limited to one pair per order, non-returnable. Free standard shipping and express options are available via GANNI online.

GANNI’s Creative Mission

Founded by Ditte and Nicolaj Reffstrup, Copenhagen-based GANNI has evolved from a fashion house to an attitude— championing radical self-expression, playful disruptiveness, and community. Each collaboration, including this latest with New Balance, is intended for those who dress for themselves and lead with their own vision.

The GANNI community is defined by rule-breakers and change-makers, united by rebellious spirit and the urge to redefine the boundaries of style. This limited-edition release, with its loud snake print and hybrid loafer-runner construction, is the purest distillation of the GANNI mindset to date.

Trend Impact: The Rise of Sneaker-Loafers

Fashion insiders are calling the GANNI x New Balance 1906L the epitome of the sneaker-loafer movement, a trend that’s ushering comfort into the realm of luxury and elevating “everyday” style. Its boldness, technical prowess, and uniqueness solidify it as not only a must-have seasonal highlight but also a signpost for where hybrid silhouettes are headed.

How to Get Yours

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  GANNI x New Balance 1906L product page (US)

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  New Balance official release

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  GANNI x New Balance campaign on Instagram

For sizing, care instructions, and to see the entire Paris runway inspiration, check GANNI’s site or New Balance’s latest drop archive.