General Mills Launches NFL Cereal Boxes Featuring Justin Jefferson

Breakfast just got a serious upgrade. General Mills is back for year two of its popular Cereal Training Camp, passing the (breakfast) ball to a brand-new, star-studded roster of cereal-loving NFL wide receivers. The spotlight’s on Justin Jefferson, Ja’Marr Chase, and Amon-Ra St. Brown, three football phenoms known as much for their swagger and iconic touchdown celebrations as their love for the most important meal of the day.

This season, fans get to taste the magic with “tastes like a touchdown” flavors and limited-edition custom cereals.

Custom Cereal Creations: Meet the Jettas Mix

Taking center stage is Justin Jefferson’s Jettas Mix, a fruity fusion that’s sure to shake up breakfast routines. The mix blends fan-favorite Frosted Lemon Cheerios and the new Cinnamon Toast Crunch Strawberry for a flavor described as “fresh, lemony vibe and the sweet hit of strawberry Cinnadust.”

“Cinnamon Toast Crunch was always my go-to cereal growing up, and after dropping my own Griddy box with the brand a few years ago, this really feels like a full-circle moment,” said Jefferson. “I can’t wait for everyone to try my custom Jettas Mix. It’s a winning combo of that fresh, lemony vibe and the sweet hit of strawberry Cinnadust for a flavor you won’t want to fumble.”

The Jettas Mix joins a lineup of limited-edition cereal boxes starring each player on their box, launching nationwide in August for $3.50.

End Zone Flair: Limited-Edition Player Boxes

This year’s Cereal Training Camp brings irresistible energy and style to store shelves:

• Justin Jefferson brings his signature “Griddy” victory dance to Cinnamon Toast Crunch.

• Ja’Marr Chase shows off his “Lucky Strut” on Lucky Charms.

• Amon-Ra St. Brown nails the “Honey Handstand” on Honey Nut Cheerios.

• Special REESE’S PUFFS cereal boxes feature all three NFL stars together.

Each limited-edition box spotlights the respective player in a custom cereal jersey on the front and highlights their iconic celebration moves on the back.

“Growing up, I never would have thought I’d be on a cereal box, and I had a blast recreating my headstand for Honey Nut Cheerios — the OG cereal for me,” said Amon-Ra St. Brown.

“Cereal always takes me back to my childhood, and Lucky Charms was one of my all-time favorites,” said Ja’Marr Chase. “The marshmallow charms were always the best part — well, maybe second best now that my ‘Lucky Strut’ is on the back of the box.”

Superfan Alert: REESE’S PUFFS Collector’s Edition

For the ultimate breakfast fan, starting September 4, Walmart.com offers a collector’s edition REESE’S PUFFS box. This exclusive drop includes custom trading cards and a Bluetooth speaker—available only while supplies last.

“Our fleet-footed wide receiver partners ,  with their love of cereal, big personalities and signature end-zone dances , bring heart, hustle and humor so cereal and football fans everywhere start their day with a win,” said Mindy Murray, brand experience director for General Mills’ Morning Foods.

Score a Winning Breakfast: Where to Buy

Look for Jettas Mix and all four limited-edition player boxes at retailers nationwide beginning in August. Don’t miss the Walmart.com exclusive REESE’S PUFFS drop on September 4, complete with collectible surprises!

Kick off your day with a breakfast built for champions, thanks to General Mills and three electrifying NFL stars now taking over the cereal aisle.