GREY GOOSE Debuts Grand Central “Last Serve Bar” for 2025 US Open

GREY GOOSE Vodka is set to once again elevate the US Open experience with the season’s most iconic courtside cocktail, the GREY GOOSE Honey Deuce. This marks the 19th consecutive year GREY GOOSE has served as the official vodka of the US Open Tennis Championships, celebrating world-class tennis, New York style, and the joyful spirit that sets this Grand Slam apart.

The French premium vodka mainstay is expanding its tournament presence this year, including the debut of a one-of-a-kind bar experience in the bustling heart of the city, Grand Central Terminal. Add to that a continued collaboration with Frances Tiafoe, one of American tennis’ brightest and most charismatic stars, and it’s clear that GREY GOOSE is committed to making the 2025 Open a celebration of taste, talent, and tradition, for fans both attending and following from home.

The Honey Deuce: Now Pouring at Grand Central’s “Last Serve Bar”

For the first time, GREY GOOSE will open the Last Serve Bar inside Vanderbilt Hall at Grand Central, serving as a vital extension of the Arthur Ashe Stadium and USTA Billie Jean King National Tennis Center experience. Running August 27–29, the bar will be open 5–8 pm and 10 pm–1 am each day, offering complimentary “tiny ’tini” samples of the signature Honey Deuce and a GREY GOOSE Espresso Martini. This activation is perfectly timed for fans commuting after day matches or capping off a high-energy evening session.

With more than 60% of US Open attendees using mass transit to and from Flushing Meadows, Grand Central acts as a literal and cultural gateway for tennis energy in the city. According to the MTA, tens of thousands will pass through the Terminal during Open Week, ensuring the new bar becomes a highlighted stop for tourists and locals alike. The launch of Last Serve Bar will be marked by a special “grand” celebration, with details to be revealed on @greygoose.com Instagram.

GREY GOOSE x Frances Tiafoe: Serving Courtside Cool

This year, Frances Tiafoe returns as the face of GREY GOOSE’s US Open campaign. Known for his ebullient style, infectious humor, and inspirational journey, Tiafoe embodies what fans love about modern tennis—both on and off the court. GREY GOOSE and Tiafoe are inviting fans to toast “tenniscore” with a Honey Deuce, whether they’re in the stands, at the Last Serve Bar, or sharing post-match joy at home.

“The feeling at the US Open is electric—the crowds, the passion, the style. It’s an energy unlike any other Grand Slams tournament and one that could only come from New York City, and I’m excited to keep it going with GREY GOOSE again this year,” said Tiafoe. “The GREY GOOSE Honey Deuce cocktail has become a symbol of that joyful spirit. It’s part of the culture, the look, and the celebration of the tournament.”

Tiafoe, along with fellow pro Ayan Broomfield, was among the special guests to kick off the Last Serve Bar’s opening.

The Honey Deuce: From Stadium Sip to Cultural Star

Since its 2007 debut, the Honey Deuce has become not just an in-stadium favorite, but a pop culture mainstay—ranking alongside New York bagels and Yankees “heroes” in the city’s culinary canon. Crafted with GREY GOOSE vodka, fresh lemonade, Chambord raspberry liqueur, and topped with honeydew melon “tennis balls,” the pink-hued drink serves as both a drink and a status symbol.

In 2024, the USTA reported a record 556,000 Honey Deuce cocktails sold during the Open—a 23.5% rise, resulting in a remarkable $12.8 million in sales. You’ll spot the Honey Deuce on menus at top bars, onboard Delta Air Lines flights, and splashed across social feeds (and tee-shirts) of A-list celebrities.

This year, fans can find GREY GOOSE bars slinging Honey Deuce cocktails at multiple US Open locations: the Food Village, the Grandstand, Louis Armstrong Stadium’s concourse, and Arthur Ashe Stadium’s promenade level.

Bringing the US Open Flavor Home: Honey Deuce Express

For those following the tournament from afar, there’s a new way to play: the Honey Deuce Express delivery service. In 2025, fans in New York, Chicago, and (new!) Miami can get ready-to-drink Honey Deuce cans dropped to their door via Uber Eats and Cocktail Courier. The service runs throughout the tournament, ensuring the Open’s spirit flows nationwide.

Recap: “Make Time Wait”, Celebrating Tennis and Taste

“The US Open is a premier sporting event that is truly unlike any other. There’s an infectious joyful spirit that inspires people to dress up in their finest fits, enjoy a GREY GOOSE Honey Deuce cocktail with friends and cheer on the best players from around the world,” said Aleco Azqueta, Global Vice President of Marketing for GREY GOOSE vodka. “With our new Last Serve Bar at Grand Central Terminal, we are inviting fans to take a moment from their busy days to make time wait and savor the spirit of the tournament even after the last point is won.”

For recipes, pop-up details, exclusive content, and to toast the Open wherever you are, visit www.greygoose.com and follow @greygoose on Instagram.