Harden Vol 10 Marks a Decade of adidas × Harden Innovation

The Harden Vol 10 deserves a story that’s as clear and sharp as Harden’s stepback.

Ten Years of Harden and adidas

adidas Basketball and James Harden are marking a major milestone with the Harden Vol 10. This is the tenth signature model in a franchise that has helped define modern basketball style.

This shoe celebrates a decade-long partnership between Harden and adidas. It captures his evolution from hungry young scorer to global cultural icon.

adidas Basketball and James Harden are marking a major milestone with the launch of the Harden Vol 10, the tenth signature model in one of basketball’s most influential footwear franchises. More than an anniversary release, the Vol 10 reinforces Harden’s long-standing role as both a performance innovator and a cultural driver within the sport.

Built on the foundation of the Vol 9, the Harden Vol 10 advances on-court performance while sharpening its off-court appeal. Harden played an active role in shaping the shoe’s materials, textures, and color direction, ensuring the design reflects his evolution from elite scorer to global icon. Key features include full-length LIGHTBOOST cushioning for energy return, a radial multidirectional traction pattern for quick stops and direction changes, a conforming ankle cuff for lockdown, and a molded upper that delivers midfoot stability during stepbacks and drives.

“From the very beginning of this process with adidas, I wanted to create a shoe that connects where I came from with where I’m going. The 10 is way more special as it’s a reflection on everything we’ve built and represents the legacy I want to leave behind. But I have so much more to give on the court and to my community. I feel in some ways that I’m just getting started.” added James Harden, NBA superstar and adidas signature athlete

The Vol 10 debuts in the “Imma Be a Star” colorway, anchoring the release in personal storytelling. The design incorporates handwritten messages on the insoles, including a childhood note to Harden’s mother and a message from his son, underscoring themes of ambition, legacy, and generational impact. Subtle references to Harden’s “Under No One” mantra appear throughout the shoe, reinforcing its unapologetic identity.

According to adidas Basketball, the tenth edition reflects Harden’s continued influence on how the next generation of players expresses confidence and creativity through footwear. That positioning has helped the Harden line maintain relevance beyond performance, with designs that resonate equally on the court and in lifestyle contexts.

Priced at $160 USD, the Harden Vol 10 “Imma Be a Star” launches December 15 on adidas.com and at select adidas retailers globally. As the franchise enters its second decade, the Vol 10 serves as both a reflection of Harden’s legacy and a signal that adidas Basketball remains committed to athlete-led design with cultural weight.

Author Profile

Alyssa J. Mann
Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.