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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
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HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
Fashion

The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
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Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • Sports Footwear Market Sales are forecast to reach US$208.7 Billion By 2033: report

    Sports Footwear Market Sales are forecast to reach US$208.7 Billion By 2033: report

    The sports footwear market sales is projected that the global sports footwear market growth trajectory is expected to lead to the market achieving a total valuation of US$ 208.7 billion by the year 2033, as report by Fact.MR, a leading market research and competitive intelligence firm. Sports footwear, often referred to as athletic shoes or sneakers, are specialized shoes meticulously crafted for sports and physical activities. 

    These shoes are designed with precision to provide the necessary support and comfort required for various athletic pursuits. They are tailored for specific sports such as running, basketball, or soccer, offering superior grip and traction to minimize the risk of slips and injuries. Additionally, sports footwear incorporates enhanced cushioning to absorb impact and reduce stress on joints. The growth of the sports footwear market is primarily driven by several key factors.

    These include evolving fashion trends, increasing global health and fitness awareness, and a rise in physical activities worldwide. Technological advancements in footwear design and materials, particularly focusing on improving comfort, support, and performance-enhancing features, also significantly contribute to this market expansion.

    Key Takeaways:

    • The market in the US is expected to grow at a CAGR of 5.5% during the forecast period (2023 – 2033). This is attributed to the growing participation in outdoor recreational activities like rafting, skiing, trekking, and more.
    • With a growing emphasis on health and fitness in India, there is a surge in participation in sports like cricket and football, potentially driving increased sales of running shoes, training shoes, and similar athletic footwear in the country in the foreseeable future.
    • Football’s massive popularity in Europe is a key driver of growth in the European sports footwear market, spurring demand for high-quality shoes among players and fans alike.

    Technological advancements in footwear design, increasing health and fitness awareness, and the expanding middle-class population in emerging markets are the three main factors driving the market – Says FACTMR Expert

    Key Companies Profiled in This Report

    • Adidas AG
    • Brooks
    • Yonex
    • Puma SE
    • Under Armour
    • Fila Korea
    • Skechers USA
    • New Balance
    • Asics
    • Nike Inc.

    Market Competition

    In this exceptionally competitive market, leading footwear manufacturers are prioritizing the expansion of their product range through the introduction of innovative offerings tailored to meet the changing preferences of consumers. Top players include Nike, Adidas, New Balance, Puma and Under Armour.

    • In September 2023, Adidas announced its intention to release the Adizero Adios Pro Evo 1, an advanced running shoe priced at a substantial $500. According to the brand, these shoes represent their lightest creation in the realm of running footwear.

    Winning strategies

    • It Is very important in this industry to combine online platforms with physical stores. This way, you can cater to a wide range of customers and make shopping easy and convenient. By offering both options, you reach people who prefer browsing in-store and those who like shopping online.
    • Featuring celebrity sports players in advertising is a powerful strategy for top sports footwear brands. It brings credibility and authority to the product, as fans trust and look up to these athletes. Their broad fan base provides a wide reach, making it a great way to connect with potential customers
    • For leading brands, backing local sports events, communities, and sponsoring tournaments is vital. It shows a commitment to the grassroots of sports and builds a positive connection with sports enthusiasts. This support provides visibility for the brand, targeting specific audiences and creating a favorable brand image.

    Why is the American market for sports shoes profitable?

    Major footwear brands like Nike and New Balance are present.

    The world’s top manufacturers of athletic footwear, including Nike, Under Armour, Sketchers, New Balance Athletics, etc., are based in the United States. The growing popularity of outdoor sports like rafting, skiing, and trekking has created enormous growth potential for the manufacturers of athletic footwear.

    In January 2021, New Balance and Patta created the innovative New Balance 991 shoes. The new sneaker will be known as the Patta x New Balance M991Pat and have a dusty pink/light petrol color scheme.

    Also, manufacturers’ efforts in R&D to produce the greatest sports footwear goods are promoting market expansion. Additionally, it is predicted that the United States would have an advantageous situation due to the existence of a high-end sports footwear retail infrastructure as well as the expanding popularity of basketball shoes, lifestyle sneakers, and training shoes.

    Sports shoe sales are expected to increase in the US at a 5.5% CAGR between 2023 and 2033.

    These insights are based on a report on Sports Footwear Market by Fact.MR.



  • Burberry announces new partnership with Tricker’s

    Burberry announces new partnership with Tricker’s

    Burberry, the iconic British luxury fashion house, has recently announced a partnership with Tricker’s, England’s longest-established shoemaker, to create a line of traditionally crafted footwear for their Winter 2023 collection. This collaboration is a testament to Burberry’s commitment to British craftsmanship and heritage, a focus that has been amplified since Daniel Lee took over creative control.

    Tricker’s, founded in 1829, is renowned for its exceptional quality and attention to detail. Every pair of boots and shoes are fully produced at its factory in Northampton, the traditional shoemaking centre of England. This collaboration with Burberry is a celebration of Tricker‘s rich heritage and expertise in shoemaking.

    The Winter 2023 footwear collection is inspired by Tricker’s original country footwear. It features a range of brogues, Chelsea boots, and Derby shoes in a variety of colours and fabrications – from black, vine, and aubergine calf leather to warm camel suede. The designs are a perfect blend of Burberry’s creative vision and Tricker’s signature shapes, resulting in a collection that is both modern and timeless.

    In line with sustainability concerns, the soles and uppers of the shoes have been traditionally stitched to welted leather insoles. This method not only ensures the durability of the footwear but also allows each piece to be repaired and refurbished, extending their lifespan significantly. All footwear is finished with a signature rubber sole designed for the outdoors, reflecting both brands’ history of outfitting pioneering explorers.

  • First Sneaker Brand Owned by Female Athlete To Release Cleats

    First Sneaker Brand Owned by Female Athlete To Release Cleats

    Meet Tronus, the first sneaker company owned by a female athlete. Not just any athlete, the highest paid female athlete to play professional football I might add. The timing is impeccable with recent news that flag football has been added to the schedule for the 2028 Olympics in Los Angeles. With the addition of the flag football, the playing field is more level for equity in the popular non tackle sport giving women more opportunities to compete.

    Tronus plans to realease their first cleat in Q3 of this year, with big plans for the 2024 Flag Football Spring season. The driving force behind Tronus is a dynamic duo – record-breaking athlete turned CEO Santia Deck, and Cynthia Cureton-Robles, expert in media and entrepreneurship. Together, they have built a brand that is as much about empowerment and ambition as it is about stylish, performance-oriented sneakers.

    Tronus pink sneaker hightop
    TRONUS WOMENS WARRIOR HIGH TOPS

    Santia’s transition from the field to running Tronus has been transformative. Her experiences in sport have directly influenced her approach to business. “It’s all about strategizing, adapting, and pushing for better, just like on the field,” she says. The same grit and teamwork from sports have shaped her work ethic and approach in business, resulting in footwear that truly understands what active individuals need.

    Cynthia leverages her extensive experience in media and entrepreneurship to drive the brand’s growth. She believes in understanding the audience, crafting narratives that resonate, and creating authentic engagement. With initiatives like the live Instagram show, “Kicks n Culture”, and collaborations with community outreach programs, Tronus continually inspires and pushes its audience to reach for their dreams and conquer adversities.

    For Tronus, empowerment is more than a buzzword; it’s a mission. The culturally rich brand aims to challenge the status quo and break barriers, particularly for women in the footwear industry. “We want the next generation to grow up in a world where stories like ours are the norm, not the exception,” they assert. They are committed to producing footwear that symbolizes empowerment and aspiration.

  • The Rise of Genderless Footwear at PerryCo

    The Rise of Genderless Footwear at PerryCo

    There is an undeniable shift happening in the fashion industry – one that sees it moving towards inclusivity and diversity. Leading the charge is PerryCo shoes, who is reshaping the footwear industry with their innovative approach to design.

    Founder Brittney Perry’s journey began in childhood, navigating the narrow aisles of sneakers stores where options for women were limited. This disparity led her to primarily wear men’s sneakers, cultivating her love for footwear but also sparking a desire for change. Despite holding a business marketing degree and working in a conservative corporate environment post-college, she never let go of her passion for sneakers. It was during this time she realized the need for versatile footwear that could be worn on any occasion, thus planting the seed for PerryCo.

    Inspired by the lack of female-oriented options growing up, she decided to channel her experiences into her brand. Balancing masculine and feminine energy, she designs shoes that are influenced by the ones she wore growing up, yet bear her unique creative spin. With a focus on minimalism and neutral earth tones, her designs aim to be timeless rather than trend-driven. 

    PerryCo‘s mission is more than just selling shoes; it’s about promoting inclusivity and diversity in an industry often bound by gender stereotypes. By offering genderless sneakers, PerryCo aims to dismantle societal expectations and norms, giving individuals the freedom to express themselves without restraint. This approach not only fosters a more accepting society but also opens up new markets for businesses, expanding their consumer base.

    Looking ahead, PerryCo has big plans. Currently an e-commerce brand, they aim to increase distribution by getting into physical stores by Spring 2024 with additional plans to expand their product portfolio, offering more apparel and lifestyle accessories in line with their mission of versatility and inclusivity.

  • Moncler & Zellerfeld introduce 3D Printed Sneaker

    Moncler & Zellerfeld introduce 3D Printed Sneaker

    Moncler, the Swiss luxury outdoor clothing specialist, has taken a leap into the future of footwear with the release of a 3D-printed version of their signature Trailgrip sneaker. This innovation, achieved in partnership with Zellerfeld, a leader in 3D-printing technology, is an embodiment of Moncler’s commitment to sustainability and eco-consciousness.

     

    The Trailgrip shoe, now available as a limited edition 3D-printed version, is constructed using a single recyclable material. This mono-material design is a significant departure from traditional manufacturing processes that often involve multiple materials, some of which may not be environmentally friendly. 

     

    Moncler explains, “The mono-material design not only enhances its aesthetic appeal but also offers significant environmental benefits.” This approach aligns perfectly with Moncler’s ongoing efforts towards sustainability and ecological consciousness. It’s a bold move that signifies a new era in the fashion industry, where innovative production methods like 3D printing are being embraced to reduce environmental impact.

     

    This collaboration with Zellerfeld is more than just a product launch; it represents a monumental moment for the footwear industry. As Cornelius Schmitt, Zellerfeld’s CEO, states, “Luxury fashion houses like Moncler are driving the future of fashion by embracing 3D printing production models as the new standard.”

     

    Indeed, the shift from conventional factory manufacturing processes to 3D printing models is significant. The potential benefits are manifold. Firstly, 3D printing allows for precise customization, enabling brands to cater to individual customer preferences. Secondly, it reduces waste, as products can be printed on demand rather than mass-produced. Lastly, and perhaps most importantly, 3D printing offers the possibility of using recyclable materials, thereby reducing the environmental footprint of the manufacturing process.

     

    Moncler’s 3D printed Trailgrip shoe serves as a powerful example of how luxury fashion brands can leverage technology to foster innovation while also promoting sustainability. It is a testament to the potential of 3D printing technology to revolutionize not just the footwear industry but the entire world of fashion. 

  • PUMA names A$AP Rocky Creative Director

    PUMA names A$AP Rocky Creative Director

    In a move that blends the worlds of music, fashion, and motorsports, global sports brand PUMA has announced a long-term creative partnership with renowned music artist and designer, A$AP Rocky. The announcement, made on October 23, 2023, positions Rocky as the Creative Director for the PUMA x F1 partnership, a role that will see him bring his unique style and cultural expertise to the intersection of sport and streetwear.

    This collaboration comes after PUMA announced a long-term partnership with F1, where it became the exclusive licensee and trackside retailer at all races. With a rich history in the sport, PUMA is keen to explore the influence of streetwear and fashion beyond the racetrack. A$AP Rocky, known for his fashion knowledge and style, is expected to bring a fresh perspective to the growing F1 audience.

    Rocky’s influence on the brand will be phased, starting with an incubator-style approach termed “in the lab.” This phase will involve creative exploration to determine the future direction of the category. Rocky will contribute to the brand’s visuals and video content for the remainder of the year. His first campaign, which he has been working on behind the scenes as both creative director and producer, explores car culture in America and its impact on streetwear and fashion.

    Later this year, fans can look forward to an extremely limited PUMA x F1 collection designed by Rocky. This apparel and accessories collection will provide a sneak peek into a series of capsule collections in 2024 surrounding high-visibility F1 races. In 2024, Rocky will focus his creative attention on several Grand Prix races beginning in Miami. These collections, concepted and designed by him in partnership with the PUMA and F1 teams, will be accompanied by curated activations at each of the races.

    ASAP puma
    A$AP Rocky named PUMA x F1 Creative Director. Photo Credit: Ryo Sato

    By 2025, Rocky plans to immerse himself more fully into the holistic product creative designs for all of the PUMA x F1 product range, spanning from racewear to fanwear to fashion. He will continue to participate in marketing efforts to bring innovative product design and marketing concepts to the category.

    Both PUMA and F1 are excited about this partnership. Maria Valdes, PUMA’s Chief Product Officer, expressed her excitement about working with A$AP Rocky, praising his talent and investment in the brand. Oliver Boden, Head of Licensing and Gaming at F1, also echoed these sentiments, stating that Rocky’s creativity and commitment to innovation align perfectly with F1’s vision and development in apparel.

    This partnership marks a significant milestone in the blending of sports, music, and fashion, and it will be exciting to see how A$AP Rocky’s influence shapes the future of the PUMA x F1 collaboration.

  • Miu Miu Makes Big Mark

    Miu Miu Makes Big Mark

    The Lyst Index, a quarterly ranking of the world’s most popular fashion brands and products, has announced that Miu Miu, an Italian high fashion women’s clothing and accessory brand, has taken the top spot for the third quarter of 2023. This marks the first time that Miu Miu, a subsidiary of Prada, has achieved this position.

    The index is based on a variety of factors including sales, conversion rates, Google search data, social media mentions, and engagement statistics worldwide over a three-month period. Brands can also compete for better spots in Lyst’s feed based on the commission they’re willing to pay on specific products or categories.

    cq5dam.web .he7e3da.1200.1200 3

    Miu Miu’s rise to the top spot on the Lyst Index is a significant achievement, especially considering the brand’s competition. For instance, Nike had been ranked as the most valuable clothing brand in the world from 2021 to 2023, with its brand value in 2023 being approximately five billion U.S. dollars more than the second-placed Louis Vuitton.

    Miu Miu, known for its less complicated and more spontaneous designs compared to Prada, has been described as immediate and naive. The brand’s success can be attributed to its ability to resonate with consumers through its unique design expressions and playful approach to fashion.

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    In its 30th anniversary year, Miu Miu has managed to surpass its ‘big sister’ Prada’s brand heat, thanks to global demand for its hero products including ballet flats and the Arcadie bag. This achievement underscores the brand’s growing popularity and influence in the global fashion industry.

  • PUMA Honors Tommie Smith’s Iconic Silent Gesture with ‘Icons of Unity’ Collection

    PUMA Honors Tommie Smith’s Iconic Silent Gesture with ‘Icons of Unity’ Collection

    Global sports company PUMA marked the 55th anniversary of a momentous sports and civil rights event. The occasion was the iconic Silent Gesture made by American sprinter Tommie Smith at the 1968 Olympics in Mexico City. PUMA launched the ‘Icons of Unity’ collection to commemorate this significant date and conducted an exclusive interview with its brand ambassadors.

    Tommie Smith, a former track and field athlete and Olympic gold medalist, etched his name in history books during the 1968 Olympics. After receiving his gold medal for the 200-meter race, Smith raised a gloved fist, a powerful symbol against racial injustice and discrimination in the United States. This Silent Gesture has since become a symbol of athlete activism and a timeless statement against social inequality.

    PUMA, committed to breaking down barriers in sports, has honored Smith’s legacy through the ‘Icons of Unity’ collection. This unique collection incorporates diverse graphic designs into classic styles, embodying Smith’s four fundamental messages: Justice, Dignity, Equality, and Peace.

    The brand also released a video interview featuring Colin Jackson, Felix Streng, and Tommie Smith himself. The conversation delves into the enduring importance of justice, equality, dignity, and peace within sports. It also explores Smith’s history with PUMA, his role as an icon and inspiration for others, and their future aspirations.

    During the interview, Smith shared his insights: “If a person is on the right track, the track in front is already laid because all they have to do is follow what they already have in their mind to do. And that peace, justice, equality, and dignity certainly drives a person forward, especially our younger generation.” He encouraged the younger generation to stay on their path and maintain a positive attitude.

    The full interview is available on PUMA’s YouTube channel, providing an in-depth look into the minds of these influential figures.

    The ‘Icons of Unity’ collection, a tribute to Smith’s enduring legacy, is now available at puma.com, selected PUMA stores, and participating retailers from October 16th, 2023. This collection serves as a reminder of the power of sports to drive social change and the role athletes can play in advocating for equality and justice.

  • Dillard’s Steps Up for Breast Cancer Awareness

    Dillard’s Steps Up for Breast Cancer Awareness

    Dillard’s, a prominent American department store chain, has launched a unique Antonio Melani capsule collection this October, in honor of Breast Cancer Awareness Month. This limited-edition collection is not just another line of clothing; it is a testament to the resilience, courage, and creativity of four inspiring breast cancer survivors who have each designed their own pieces, drawing inspiration from their personal battles with the disease.

    The Antonio Melani brand, known for its high-end collections that blend sophistication with contemporary styling, has been a staple in Dillard’s ladies’ apparel offerings since its launch in 2001. This special capsule collection, however, takes the brand’s mission a step further by giving voice to the experiences of women who have faced breast cancer head-on.

    Stacy Ammon
    Stacy Ammon pictured in her dress design for the Antonio Melani X Breast Cancer Awareness Capsule Collection. Available for a limited time exclusively at Dillard’s.

    Each piece in the collection tells a story of strength and survival. Stacy Ammon, a fashion industry veteran and co-founder of the Big Flower boutique, used her design to express how fashion helped her maintain her identity throughout her cancer journey. Her dress, she hopes, will make everyone feel beautiful and supported, regardless of their circumstances.

    Mely Cruz
    Mely Cruz pictured in her dress design for the Antonio Melani X Breast Cancer Awareness Capsule Collection. Available for a limited time exclusively at Dillard’s.

    Mely Cruz, a Houston-based lifestyle influencer and founder of @allthingsfashionbox, drew inspiration from her mother’s words of encouragement during her childhood. Her designs symbolize the transformation from a caterpillar into a butterfly, mirroring her own journey through the darkest times of her life to emerge stronger and more beautiful.

    Dr. Bridget Glazarov, a leading general and cosmetic dentist in New York, was diagnosed with stage 3 aggressive breast cancer at the age of 26. Despite the shocking news, she chose to share her story and inspire others facing similar battles. Her outfit design embodies power, beauty, and the belief that anything is possible.

    Mary-Cathryn Kolb, Founder and CEO of brrr°, a fabric technology innovator, designed her Antonio Melani pieces to reflect her journey to conquer metastatic breast cancer. The structure of the dress symbolizes the discipline and unwavering commitment it takes to beat cancer, while the flower appliques represent the beauty that blooms even in the darkest of times.

    In addition to providing a platform for these women to share their stories, Dillard’s will donate a portion of the proceeds from the collection to The Pink Agenda, a nonprofit organization dedicated to raising money for breast cancer research and care, as well as increasing disease awareness among young professionals.

    The Antonio Melani Breast Cancer Awareness capsule collection is a powerful reminder that cancer can affect anyone at any age, but it doesn’t have to define one’s story. It is available in select Dillard’s locations and online at dillards.com throughout October. This initiative by Dillard’s not only furthers the fight against breast cancer but also celebrates the indomitable spirit of those who face this diagnosis.

  • FCTRY LAb Launches Second Shoe

    FCTRY LAb Launches Second Shoe

    Former Head of Yeezy Lab, Omar Bailey is set to launch FCTRY LAb’s second shoe on October 11,2023. The venture capital-backed footwear innovation lab will release their latest creation – the FCTRY MOCC. This shoe is a unique blend of modern design and ancient inspiration, a testament to the company’s commitment to pushing boundaries and redefining norms.

    FCTRY LAb has a rich history in the footwear industry. Earlier this year, they successfully launched and sold out their debut shoe, the Knight RNR. The FCTRY MOCC is their second offering, with a third shoe, the STMPR, slated for release later in Q4.

    FCTRY LAb Desert Jump
    Tan MOCC: On the Thar Desert
    Shot by: FCTRY LAb & Sumit Dayal

    The FCTRY MOCC is a product of diverse cultural influences and cutting-edge technology. Co-founder Omar Bailey, who previously headed the Yeezy-Adidas Innovation Lab, drew inspiration from his journey from rural India to Cody, Wyoming, where he worked with the Yeezy team. The shoe is a nod to the intricate beauty of the Juti from Rajasthan and the rich traditions of Native American cultures.

    The shoe features a removable soft sole with an open design for comfort and breathability. A recycled suede-microfiber tie running through the shoe reflects traditional threading practices of indigenous North American cultures.

    In line with their innovative approach, FCTRY LAb also took a unique route with the photography and visual documentation of the shoe. Co-founder Abhi Som shared that they hired friends who had shot several Time Magazine covers, specializing in war and disaster, to photograph the shoe in remote Trans-Himalayan landscapes, rainforests in Goa, the Thar Desert, and ancient cities in Uzbekistan.

    FCTRY LAb is co-founded by Omar Bailey and Abhi Som, a former finance professional, the company’s mission is to help creators and brands of all sizes make shoes in America. They have created shoes this year with top design and brand partners and a reigning Super-Bowl winner.

    The company is backed by a diverse group of venture capital firms, top professional athletes, and angel investors. These include the Co-Founder of Tinder (via Time Zero Capital), Co-Founder of WeWork, the West Coast Head of Warburg Pincus, and a consortium of NBA & NFL stars via Chicago based Aurelien Capital.

    The FCTRY MOCC will be available at 9 am PST on Wednesday, October 11th, exclusively on fctrylab.com.