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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
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HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
Fashion

The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
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Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • PUMA names A$AP Rocky Creative Director

    PUMA names A$AP Rocky Creative Director

    In a move that blends the worlds of music, fashion, and motorsports, global sports brand PUMA has announced a long-term creative partnership with renowned music artist and designer, A$AP Rocky. The announcement, made on October 23, 2023, positions Rocky as the Creative Director for the PUMA x F1 partnership, a role that will see him bring his unique style and cultural expertise to the intersection of sport and streetwear.

    This collaboration comes after PUMA announced a long-term partnership with F1, where it became the exclusive licensee and trackside retailer at all races. With a rich history in the sport, PUMA is keen to explore the influence of streetwear and fashion beyond the racetrack. A$AP Rocky, known for his fashion knowledge and style, is expected to bring a fresh perspective to the growing F1 audience.

    Rocky’s influence on the brand will be phased, starting with an incubator-style approach termed “in the lab.” This phase will involve creative exploration to determine the future direction of the category. Rocky will contribute to the brand’s visuals and video content for the remainder of the year. His first campaign, which he has been working on behind the scenes as both creative director and producer, explores car culture in America and its impact on streetwear and fashion.

    Later this year, fans can look forward to an extremely limited PUMA x F1 collection designed by Rocky. This apparel and accessories collection will provide a sneak peek into a series of capsule collections in 2024 surrounding high-visibility F1 races. In 2024, Rocky will focus his creative attention on several Grand Prix races beginning in Miami. These collections, concepted and designed by him in partnership with the PUMA and F1 teams, will be accompanied by curated activations at each of the races.

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    A$AP Rocky named PUMA x F1 Creative Director. Photo Credit: Ryo Sato

    By 2025, Rocky plans to immerse himself more fully into the holistic product creative designs for all of the PUMA x F1 product range, spanning from racewear to fanwear to fashion. He will continue to participate in marketing efforts to bring innovative product design and marketing concepts to the category.

    Both PUMA and F1 are excited about this partnership. Maria Valdes, PUMA’s Chief Product Officer, expressed her excitement about working with A$AP Rocky, praising his talent and investment in the brand. Oliver Boden, Head of Licensing and Gaming at F1, also echoed these sentiments, stating that Rocky’s creativity and commitment to innovation align perfectly with F1’s vision and development in apparel.

    This partnership marks a significant milestone in the blending of sports, music, and fashion, and it will be exciting to see how A$AP Rocky’s influence shapes the future of the PUMA x F1 collaboration.

  • Miu Miu Makes Big Mark

    Miu Miu Makes Big Mark

    The Lyst Index, a quarterly ranking of the world’s most popular fashion brands and products, has announced that Miu Miu, an Italian high fashion women’s clothing and accessory brand, has taken the top spot for the third quarter of 2023. This marks the first time that Miu Miu, a subsidiary of Prada, has achieved this position.

    The index is based on a variety of factors including sales, conversion rates, Google search data, social media mentions, and engagement statistics worldwide over a three-month period. Brands can also compete for better spots in Lyst’s feed based on the commission they’re willing to pay on specific products or categories.

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    Miu Miu’s rise to the top spot on the Lyst Index is a significant achievement, especially considering the brand’s competition. For instance, Nike had been ranked as the most valuable clothing brand in the world from 2021 to 2023, with its brand value in 2023 being approximately five billion U.S. dollars more than the second-placed Louis Vuitton.

    Miu Miu, known for its less complicated and more spontaneous designs compared to Prada, has been described as immediate and naive. The brand’s success can be attributed to its ability to resonate with consumers through its unique design expressions and playful approach to fashion.

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    In its 30th anniversary year, Miu Miu has managed to surpass its ‘big sister’ Prada’s brand heat, thanks to global demand for its hero products including ballet flats and the Arcadie bag. This achievement underscores the brand’s growing popularity and influence in the global fashion industry.

  • PUMA Honors Tommie Smith’s Iconic Silent Gesture with ‘Icons of Unity’ Collection

    PUMA Honors Tommie Smith’s Iconic Silent Gesture with ‘Icons of Unity’ Collection

    Global sports company PUMA marked the 55th anniversary of a momentous sports and civil rights event. The occasion was the iconic Silent Gesture made by American sprinter Tommie Smith at the 1968 Olympics in Mexico City. PUMA launched the ‘Icons of Unity’ collection to commemorate this significant date and conducted an exclusive interview with its brand ambassadors.

    Tommie Smith, a former track and field athlete and Olympic gold medalist, etched his name in history books during the 1968 Olympics. After receiving his gold medal for the 200-meter race, Smith raised a gloved fist, a powerful symbol against racial injustice and discrimination in the United States. This Silent Gesture has since become a symbol of athlete activism and a timeless statement against social inequality.

    PUMA, committed to breaking down barriers in sports, has honored Smith’s legacy through the ‘Icons of Unity’ collection. This unique collection incorporates diverse graphic designs into classic styles, embodying Smith’s four fundamental messages: Justice, Dignity, Equality, and Peace.

    The brand also released a video interview featuring Colin Jackson, Felix Streng, and Tommie Smith himself. The conversation delves into the enduring importance of justice, equality, dignity, and peace within sports. It also explores Smith’s history with PUMA, his role as an icon and inspiration for others, and their future aspirations.

    During the interview, Smith shared his insights: “If a person is on the right track, the track in front is already laid because all they have to do is follow what they already have in their mind to do. And that peace, justice, equality, and dignity certainly drives a person forward, especially our younger generation.” He encouraged the younger generation to stay on their path and maintain a positive attitude.

    The full interview is available on PUMA’s YouTube channel, providing an in-depth look into the minds of these influential figures.

    The ‘Icons of Unity’ collection, a tribute to Smith’s enduring legacy, is now available at puma.com, selected PUMA stores, and participating retailers from October 16th, 2023. This collection serves as a reminder of the power of sports to drive social change and the role athletes can play in advocating for equality and justice.

  • Dillard’s Steps Up for Breast Cancer Awareness

    Dillard’s Steps Up for Breast Cancer Awareness

    Dillard’s, a prominent American department store chain, has launched a unique Antonio Melani capsule collection this October, in honor of Breast Cancer Awareness Month. This limited-edition collection is not just another line of clothing; it is a testament to the resilience, courage, and creativity of four inspiring breast cancer survivors who have each designed their own pieces, drawing inspiration from their personal battles with the disease.

    The Antonio Melani brand, known for its high-end collections that blend sophistication with contemporary styling, has been a staple in Dillard’s ladies’ apparel offerings since its launch in 2001. This special capsule collection, however, takes the brand’s mission a step further by giving voice to the experiences of women who have faced breast cancer head-on.

    Stacy Ammon
    Stacy Ammon pictured in her dress design for the Antonio Melani X Breast Cancer Awareness Capsule Collection. Available for a limited time exclusively at Dillard’s.

    Each piece in the collection tells a story of strength and survival. Stacy Ammon, a fashion industry veteran and co-founder of the Big Flower boutique, used her design to express how fashion helped her maintain her identity throughout her cancer journey. Her dress, she hopes, will make everyone feel beautiful and supported, regardless of their circumstances.

    Mely Cruz
    Mely Cruz pictured in her dress design for the Antonio Melani X Breast Cancer Awareness Capsule Collection. Available for a limited time exclusively at Dillard’s.

    Mely Cruz, a Houston-based lifestyle influencer and founder of @allthingsfashionbox, drew inspiration from her mother’s words of encouragement during her childhood. Her designs symbolize the transformation from a caterpillar into a butterfly, mirroring her own journey through the darkest times of her life to emerge stronger and more beautiful.

    Dr. Bridget Glazarov, a leading general and cosmetic dentist in New York, was diagnosed with stage 3 aggressive breast cancer at the age of 26. Despite the shocking news, she chose to share her story and inspire others facing similar battles. Her outfit design embodies power, beauty, and the belief that anything is possible.

    Mary-Cathryn Kolb, Founder and CEO of brrr°, a fabric technology innovator, designed her Antonio Melani pieces to reflect her journey to conquer metastatic breast cancer. The structure of the dress symbolizes the discipline and unwavering commitment it takes to beat cancer, while the flower appliques represent the beauty that blooms even in the darkest of times.

    In addition to providing a platform for these women to share their stories, Dillard’s will donate a portion of the proceeds from the collection to The Pink Agenda, a nonprofit organization dedicated to raising money for breast cancer research and care, as well as increasing disease awareness among young professionals.

    The Antonio Melani Breast Cancer Awareness capsule collection is a powerful reminder that cancer can affect anyone at any age, but it doesn’t have to define one’s story. It is available in select Dillard’s locations and online at dillards.com throughout October. This initiative by Dillard’s not only furthers the fight against breast cancer but also celebrates the indomitable spirit of those who face this diagnosis.

  • FCTRY LAb Launches Second Shoe

    FCTRY LAb Launches Second Shoe

    Former Head of Yeezy Lab, Omar Bailey is set to launch FCTRY LAb’s second shoe on October 11,2023. The venture capital-backed footwear innovation lab will release their latest creation – the FCTRY MOCC. This shoe is a unique blend of modern design and ancient inspiration, a testament to the company’s commitment to pushing boundaries and redefining norms.

    FCTRY LAb has a rich history in the footwear industry. Earlier this year, they successfully launched and sold out their debut shoe, the Knight RNR. The FCTRY MOCC is their second offering, with a third shoe, the STMPR, slated for release later in Q4.

    FCTRY LAb Desert Jump
    Tan MOCC: On the Thar Desert
    Shot by: FCTRY LAb & Sumit Dayal

    The FCTRY MOCC is a product of diverse cultural influences and cutting-edge technology. Co-founder Omar Bailey, who previously headed the Yeezy-Adidas Innovation Lab, drew inspiration from his journey from rural India to Cody, Wyoming, where he worked with the Yeezy team. The shoe is a nod to the intricate beauty of the Juti from Rajasthan and the rich traditions of Native American cultures.

    The shoe features a removable soft sole with an open design for comfort and breathability. A recycled suede-microfiber tie running through the shoe reflects traditional threading practices of indigenous North American cultures.

    In line with their innovative approach, FCTRY LAb also took a unique route with the photography and visual documentation of the shoe. Co-founder Abhi Som shared that they hired friends who had shot several Time Magazine covers, specializing in war and disaster, to photograph the shoe in remote Trans-Himalayan landscapes, rainforests in Goa, the Thar Desert, and ancient cities in Uzbekistan.

    FCTRY LAb is co-founded by Omar Bailey and Abhi Som, a former finance professional, the company’s mission is to help creators and brands of all sizes make shoes in America. They have created shoes this year with top design and brand partners and a reigning Super-Bowl winner.

    The company is backed by a diverse group of venture capital firms, top professional athletes, and angel investors. These include the Co-Founder of Tinder (via Time Zero Capital), Co-Founder of WeWork, the West Coast Head of Warburg Pincus, and a consortium of NBA & NFL stars via Chicago based Aurelien Capital.

    The FCTRY MOCC will be available at 9 am PST on Wednesday, October 11th, exclusively on fctrylab.com.

  • Birkenstock x Tekla Dreamy State Limited Edition Collaboration

    Birkenstock x Tekla Dreamy State Limited Edition Collaboration

    This exclusive collaboration between Birkenstock and Tekla is sure to transport you into a world of luxury and comfort. With limited quantities available, don’t miss your chance to slip into these dreamy pieces before they’re gone for good. Elevate your footwear game and treat yourself to this must-have collection today.

    Birkenstock, a German footwear brand with a rich heritage dating back to 1774, is renowned for its dedication to crafting premium quality shoes that prioritize health and comfort. The brand’s deep-rooted tradition in the fine art of shoemaking has been passed down through generations, resulting in products that offer the best in quality, comfort, and support.

    Tekla, established in Copenhagen in 2017, is a lifestyle brand known for its modern and expressive homeware pieces. Drawing inspiration from art and architecture, Tekla creates functional yet elevated homeware items that embody a timeless and straightforward design expression. The brand is committed to uncompromising quality and responsible production, rejecting rapid trend cycles and designing for longevity.

    tekla birkenstock2023 lookbook 13

    The collaboration between these two brands, announced in late September 2023, is a perfect blend of their shared creative interests. The collection, inspired by the dream-like states that feed creativity, features elevated takes on Birkenstock’s iconic silhouettes and Tekla’s classic designs. The result is a limited collection of footwear and sleepwear crafted in subtle and saturated colorways, providing a serene “dipped in color” effect.

    The footwear in this collaboration includes a version of Birkenstock’s Nagoya slip-on clog and Uji sandal, reimagined with elongated straps and hand-stitched details. These styles come in slate, straw, mauve, and powder colorways, with the footbed covered in soft shearlings for ultimate comfort. The sleepwear, available in mauve and straw-colored striped fabrics with gently washed finishes, as well as a monochrome style in slate grey, can be worn as daywear, reflecting Tekla’s commitment to functional design.

    Both Birkenstock and Tekla value the idea of home – not just as a physical space but also as a sense of comfort, intimacy, and familiarity. This shared belief is reflected in their collection, which is designed for moments of comfort and contemplation.

    The Birkenstock and Tekla collection, which launches on October 12, 2023, is available exclusively at 1774.com, teklafabrics.com, and in Tekla’s Copenhagen store. On October 17, it will be available worldwide from selected retailers.

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  • IWANNABANGKOK’s Hulk and Bigfoot Inspired Heels

    IWANNABANGKOK’s Hulk and Bigfoot Inspired Heels

    This year, a new style emerged from the creative minds at IWANNABANGKOK, a Thailand-based designer brand. The brand has recently launched two unique creations that have taken the fashion world by storm – the Hulkfoot and Bigfoot heels.

    These distinctive heels were first introduced to the public on July 13, 2023, and have since garnered significant attention for their unconventional design. Crafted with a sleek, low-slung kitten heel structure and a modest 2-inch rise, these shoes are anything but ordinary.

    iwannabangkok boots green

    They feature chunky, surreal, vein-covered feet made from leather, tinted in green for the Hulk style and a flesh tone for the Bigfoot style. The Hulkfoot and Bigfoot heels are unisex and available in sizes ranging from EU 35-46. For those interested in making a bold fashion statement, these shoes can be pre-ordered from IWANNABANGKOK‘s website for $140 USD.

    iwannabangkok boots

    Despite their unusual design, these heels have not been without controversy. Some fashion enthusiasts have expressed confusion and even horror at the sight of these shoes. Social media comments range from pleas to stop the trend to comparisons with other divisive footwear brands.

    However, amidst the criticism, there are also those who appreciate these designs’ innovation and daring nature. Whether you love them or hate them, one thing is certain – these shoes are making headlines and leaving an indelible mark on the fashion landscape.

  • Crocs Cowboy Boots Review

    Crocs Cowboy Boots Review

    Crocs, the brand synonymous with comfort and functionality, has taken a bold step beyond its signature clogs. The footwear giant is now venturing into western fashion with its latest offering – the Crocs Classic Cowboy Boots. This exciting new collection is set to hit the market later this month, promising to blend the rugged charm of cowboy boots with the unbeatable comfort that Crocs is known for.

    The Crocs Cowboy Boots are designed with a unique spin on the classic western style. They feature Western-style threading, a Croc Skin texture, and ventilation holes, all contributing to their distinctive look. But the “spin-able spur charm on the backstrap” sets these boots apart, a playful nod to traditional cowboy attire.

    But it’s not just about aesthetics. True to the Crocs brand, these boots are crafted from a unique foam resin called Croslite. This material gives the boots their signature lightweight feel and cushiony comfort. It’s water-resistant and durable, making these boots a long-lasting footwear choice.

     

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    A post shared by DEAD$TOCK (@deadstock.app)

    The boots are priced at $120 and will be available for a limited time only. So, if you’re a comfort-seeking casual cowboy or cowgirl, you better be ready to lasso a pair when they go on sale on October 23rd, a date recognized by the company as Croc Day. These boots are found at select Crocs retail stores and on their website.

    Whether you’re a die-hard fan of Western fashion or want to embrace a classic American style, the Crocs Cowboy Boots are a timeless footwear choice. So why not take a step back and let your boots do the talking?

    A customer who purchased the Crocs boots took to Reddit to leave their honest review, saying ” Just got my cowboy boots already love them.”

    Crocs Cowboy Boots Review

    Commentators responded asking if the boos fit true to size:

    “How do they fit around the calf? I am interested in purchasing a pair for my girlfriend but her calves are kind of big and she has also noted this, just seeing if anyone has some information on this.”

    “Do they fit your normal size? I’m waiting on mine to arrive and heard a lot of differing opinions on sizing up or down,”

    The reddit user replied:

    “They seem to fit about right to what I normally get.”

    “I can fit 3 fingers round the sides and two at the back so I’d say there pretty roomy”

  • New Balance X Miu Miu SS24 Runway: A Sneak Peek

    New Balance X Miu Miu SS24 Runway: A Sneak Peek

    This year’s Paris Fashion Week unveiling of the third collaboration between New Balance and Miu Miu, Prada’s sister brand. This exciting partnership was first teased at Miu Miu’s Spring/Summer 2024 (SS24) runway show, which took place on October 3, 2023. Miu Miu, a brand known for its unrestrained creativity and unique aesthetic, has once again joined forces with New Balance, a popular sneaker brand.

    New Balance X Miu Miu SS24 Runway

    This time, the collaboration draws inspiration from New Balance’s classic 530 sneakers, resulting in a new iteration dubbed the 530 SL. They feature a deconstructed, ultra-flat, and light build, arriving in brown and beige colorways. The sneakers also boast a panelled suede upper and Miu Miu branding across the tongue, adding a touch of luxury to the classic New Balance design.

     

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    A post shared by Miu Miu (@miumiu)

    This collaboration marks the third time that Miu Miu has teamed up with New Balance. Their previous collaborations include the 574 series, which debuted in SS22 in “Colonial White,” “Royal Blue,” and “Beige,” followed by updated iterations in “Cognac,” “Blue,” and “Blanched White” for Fall/Winter 2023. The Miu Miu x New Balance 530 SL sneakers were showcased with white, orange, brown, and yellow laces, offering a vibrant contrast to the neutral tones of the shoes themselves.

    New Balance X Miu Miu SS24 Runway

    The official release date and pricing information for the Miu Miu x New Balance 530 SL sneakers are set to be announced in the coming weeks. Given the success of their previous collaborations and the buzz surrounding this latest reveal, it’s safe to say that fashion enthusiasts and sneakerheads alike are eagerly awaiting the chance to get their hands on these unique kicks.

     

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  • Birkenstock at Lakmé Fashion Week X FDCI with Shivan & Narresh

    Birkenstock at Lakmé Fashion Week X FDCI with Shivan & Narresh

    Birkenstock, the globally recognized brand known for its unique footbed and ‘Naturgewolltes Gehen’ (Walking as Intended by Nature) philosophy, is set to make a significant impact at the upcoming season of Lakmé India Fashion Week in association with FDCI. The brand is collaborating with India’s first luxury holiday brand, SHIVAN & NARRESH, for a special runway presentation that promises to be a landmark moment for Birkenstock in India.

    The presentation, aptly titled ‘GROUNDED IN NATURE’, will feature a curated assortment of some of Birkenstock’s most popular styles, reimagined in fresh materials, colors, and textures. These will be paired with SHIVAN & NARRESH’s ready-to-wear collection – ‘Suomi Series’. This series draws inspiration from the designers’ recent trip to Finland, resulting in three iconic prints: Saun, Leviland, and Aurorays.

    Birkenstock’s footwear, celebrated for its comfort-first designs, effortlessly complements SHIVAN & NARRESH’s innovative and sartorial aesthetics. The result is a fusion of elegance and ease, marking an ideal holiday and resort-wear fashion statement.

    Birkenstock CEO Oliver Reichert expressed his excitement about the collaboration, emphasizing “BIRKENSTOCK is more than a shoe; it’s a way of thinking, a way of living! Our attention to craftsman­ship and quality combined with a distinct democratic attitude since 1774 has enabled us to deliver an array of iconic silhouettes universally embraced by all. For BIRKENSTOCK, the focus is always about timelessness. We persistently celebrate our product archive and add newer, more elegant silhouettes and materials, to ensure there is a pair for every occasion, preference, purpose and purse. We are excited to present this story on the runway in India with GROUNDED IN NATURE alongside SHIVAN & NARRESH. Both brands share a common admiration for craftsmanship and excellence. Their design sensibilities blend perfectly with our vision of effortless style and comfort.”

    Shivan Bhatiya and Narresh Kukreja, the creative minds behind SHIVAN & NARRESH, shared their inspiration for the ‘Suomi series’, which takes cues from their holiday trip to Finland. The collection draws print inspirations from the striking Scandinavian landscapes, mesmerizing Northern Lights, breathtaking snow-clad ski slopes, and the ancient self-care traditions of the Finnish Sauna Culture. They expressed their excitement about the collaboration with Birkenstock, highlighting the shared deep connection to nature’s role in inspiring and enhancing everyday life.

    Birkenstock, a brand that transcends product categories and ranges from entry-level to luxury price points, is deeply rooted in studies of the biomechanics of the human foot. With around 6,200 employees worldwide, the brand operates a vertically integrated manufacturing base, producing all its footbeds in Germany.

    This collaboration between Birkenstock and SHIVAN & NARRESH at the Lakmé India Fashion Week promises to be a unique blend of comfort, style, and nature-inspired aesthetics. It will undoubtedly leave a lasting impression on the audience and further cement Birkenstock’s position as a powerhouse of understated, effortless style and fashion.