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Discover AllAdidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported deal worth €27 million per year is set to begin in 2027. The three year agreement was…
April 1, 2026
ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history, formalizing a partnership that began in 2015 and has run for 12…
April 1, 2026
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Discover AllNike Debuts Aero-FIT Cooling Across Its 2026 Federation Kits for This Summer’s Tournament
Nike Football is using this summer’s global tournament to debut its 2026 federation kits. It is anchoring the entire lineup around new Aero-FIT cooling technology and fully recycled…
March 27, 2026
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Discover AllAlexander McQueen’s Koko Pumps Turn Wallpaper Florals into Glass Bead Sculpture
Alexander McQueen is using the McQueen Autumn Winter 2026 collection to spotlight the Koko pumps as a key evening shoe story. They are framing them as intricate, object like pieces. In other…
March 27, 2026