Honey Deuce Sales Hit 12.8 Million as GREY GOOSE Returns to 2025 US Open

GREY GOOSE vodka is serving up style, spirit, and world-class cocktails as it returns for a dazzling 19th season as the official vodka of the US Open. This year, America’s favorite French vodka is popping bottles on and off the court: introducing the seasonal Honey Deuce cocktail, activating at multiple tournament bars, launching a special “Last Serve Bar” pop-up in Grand Central Terminal, and continuing its stylish partnership with U.S. tennis phenom Frances Tiafoe.

Fans and tennis lovers everywhere are invited to toast to legacy and performance, savoring the infectious energy of New York’s biggest sporting event—whether they’re watching at Arthur Ashe Stadium, catching a match from Grand Central, or streaming the tournament at home.

Honey Deuce at “Last Serve Bar”: Grand Central’s Must-Visit Pop-Up

In 2025, GREY GOOSE is extending its Open energy beyond Billie Jean King National Tennis Center with the first-ever Last Serve Bar, a limited-time pop-up inside Vanderbilt Hall, Grand Central Terminal. From August 27–29, fans racing home from matches can stop for a complimentary “tiny ’tini” sample of the classic Honey Deuce or a GREY GOOSE Espresso Martini. The bar operates from 5–8 pm and 10 pm–1 am daily, making it perfect for post-match celebrations or a late-night pause before the final train.

More than 60% of US Open fans use mass transit (per the MTA) to get to Flushing Meadows, making Grand Central both a literal and symbolic gateway for the tournament’s action-packed atmosphere. This pop-up promises big surprises: watch @greygoose for the “grand” opening moments and special guest appearances.

Frances Tiafoe x GREY GOOSE: Serving Joy and Style

Continuing last year’s successful teaming, Frances Tiafoe joins GREY GOOSE for a second campaign season. Known for his charisma and passion, both on and off the court, Tiafoe embodies the “tenniscore” fashion and celebratory spirit that define the Open.

“The feeling at the US Open is electric ,the crowds, the passion, the style. It’s an energy unlike any other Grand Slam, and one that could only come from New York City. I’m excited to keep it going with GREY GOOSE again this year,” said Tiafoe. “The Honey Deuce cocktail has become a symbol of that joyful spirit. It’s part of the culture, the look, and the celebration of the tournament.”

At the bar’s kick-off, Tiafoe and fellow pro Ayan Broomfield toasted the tournament with a signature serve, cheering to new memories and the “Last Serve” tradition.

From Stadium Staple to Cocktail Legend: The Honey Deuce Phenomenon

Launched in 2007, the Honey Deuce is far from just a summer aperitif—it’s a culture-defining ritual at the US Open. Crafted with GREY GOOSE vodka, fresh lemonade, Chambord raspberry liqueur, and topped with honeydew melon “tennis balls,” this pink-hued creation is now found everywhere: in stadium cup holders, on NYC bar menus, at celebrity tables, and even high above the city on Delta flights.

The numbers tell it all: Over 556,000 Honey Deuce cocktails were sold at the 2024 Open—a record $12.8 million in sales, an increase of 23.5% over the prior year. As the “season’s hottest accessory” and “economic star of the tournament,” Honey Deuce’s popularity continues to soar, fueled by its vibrant taste, Instagram-worthy look, and central role in the tennis experience.

GREY GOOSE is operating four cocktail bars at this year’s event: in the Food Village, Grandstand, Louis Armstrong Stadium concourse, and Arthur Ashe’s promenade.

Drink Like a Champion at Home: Honey Deuce Express

For those watching from afar, GREY GOOSE offers the Honey Deuce Express service ,delivering ready-to-drink cocktails right to doors in New York, Chicago, and, new for 2025, Miami. Orders can be placed via Uber Eats or Cocktail Courier, so fans can join in the iconic toast wherever they are.

Want to make your own? Get the official Honey Deuce recipe here, and share your creation with #HoneyDeuce.

The Heart and Style of the US Open

“The US Open is a premier sporting event that is truly unlike any other. There’s an infectious joyful spirit that inspires people to dress up in their finest fits, enjoy a GREY GOOSE Honey Deuce cocktail with friends, and cheer on the best players from around the world,” says Aleco Azqueta, Global VP of Marketing for GREY GOOSE vodka. “With our new Last Serve Bar, we are inviting fans to […] savor the spirit of the tournament even after the last point is won.”

GREY GOOSE, signature cocktails, and Tiafoe’s flair ,2025’s US Open culture is set to be tastier, toastier, and more accessible than ever before. Follow @greygoose, visit greygoose.com, and keep your eye out for a Last Serve moment, whether courtside, trackside, or tailgate.