Jameson Unveils Irish Goal Cocktail Kit Ahead of 2025 MLS All-Star Game

Jameson brings soccer fans a refreshing way to celebrate every match as the official whiskey of MLS introduces its Irish Goal cocktail kit for game day gatherings. In celebration of the 2025 MLS All-Star Game in Austin, Jameson has introduced a new signature cocktail—the Jameson Irish Goal—and is launching a limited-edition cocktail kit to fuel soccer rituals and watch parties all season long, both at the stadium and at home.

Kicking Off the Ultimate Game Day Ritual

Building on its historic partnership announced earlier this year, Jameson is fusing its iconic Irish warmth with the energetic spirit of MLS fandom. The newly crafted Jameson Irish Goal—a creative riff on the classic Jameson Ginger & Lime—embodies the brand’s commitment to uniting fans through shared passions and bold, modern flavors.

Valeria Catterini, Senior Director of Marketing, Jameson Irish Whiskey at Pernod Ricard USA said: “As the Official Whiskey of MLS, we’re excited to be celebrating the summer of soccer at the MLS All-Star Game and giving fans the opportunity to enjoy Jameson wherever they will be watching the match. Jameson is committed to bringing people together through common bonds and shared passions. We can’t wait to see how fans incorporate the brand into their game day rituals all season long – whether that’s in the stands, the pub with friends, or at home with a Jameson Irish Goal cocktail.”

Debuting: The Jameson Irish Goal Soccer Cocktail Kit

At the center of this celebration is the Jameson Irish Goal Soccer Cocktail Kit—a limited-edition experience designed to bring soccer fans together for every celebratory moment. Available exclusively on ReserveBar.com starting August 5 for $60 plus shipping, the kit includes:

• Jameson Original Irish Whiskey

• Tajín® Clásico Seasoning

• Ginger ale

• Dehydrated limes

• Soccer ball ice cube molds

• Jameson foam soccer ball

This all-in-one set makes it easy for fans to recreate the signature Jameson Irish Goal cocktail at home, turning every match into a memorable occasion infused with Irish hospitality and soccer spirit.

Jen Cramer, MLS Executive Vice President of Partnership Marketing said: “MLS is always looking for ways to elevate the fan experience, and partnering with Jameson to create a custom cocktail brings that to life. It’s more than a drink—it’s a way for guests to connect and celebrate together. These are the kinds of shared experiences that make an event unforgettable.”

The Jameson Irish Goal Recipe

Want to mix it yourself? Here’s the official match day cocktail:

• 1 part Jameson Original

• 3 parts ginger ale

• 1 lime wedge or wheel

• Tajín® Clásico Seasoning

Method: Dress the rim of a highball glass with Tajín. Fill with ice and add Jameson Original. Top with ginger ale, stir, squeeze in lime, and drop it in to serve.

All-Star Hospitality, Austin Energy, and Season-Long Sips

Throughout MLS All-Star Week in Austin, Jameson is at the center of fan hospitality—from the official Soccer Celebration to exclusive Gameday events. Whether you’re cheering in the stadium, at a bar, or hosting friends at home, the Jameson Irish Goal cocktail and kit promise to elevate every soccer moment.

The partnership and special releases symbolize Jameson’s and MLS’s shared mission of fostering community, camaraderie, and unforgettable celebrations across the American soccer landscape.

For more details, to order your kit, or to discover more about Jameson’s soccer initiatives, visit JamesonWhiskey.com and follow @jamesonus.