La Crema and Playa Society Launch Cheers to Women Winning 2025 Indianapolis

La Crema and Playa Society are teaming up to celebrate women’s sports with a new limited-edition collection ahead of the 2025 WNBA All-Star event.

A new chapter in women’s sports and style is being written this summer as La Crema, the WNBA’s first official wine partner, teams up with the innovative streetwear brand Playa Society, founded by artist and entrepreneur Esther Wallace. Together, they are launching the limited-edition “Cheers to Women Winning” capsule collection, a bold celebration of women’s achievements both on and off the court. The collection drops on July 7th at 10am ET on playasociety.com, just in time for the 2025 AT&T WNBA All-Star event in Indianapolis.

A Collaboration Rooted in Empowerment

The “Cheers to Women Winning” collection is more than just a fashion statement—it’s a movement. Featuring a range of tees, hoodies, and totes, the line seamlessly blends La Crema’s refined wine culture with Playa Society’s dynamic, courtside-inspired style. Each piece is designed to inspire confidence and celebrate the unique strength and resilience of women in sports.

“This collaboration is about giving women their flowers—on and off the court. ‘Cheers to Women Winning’ is a toast to everyone that’s breaking barriers, showing up, and setting the tone. We’re excited to partner with La Crema to celebrate the wins, seen and unseen, and the ones still coming,” said Esther Wallace, founder and artist behind Playa Society.

Spotlight at WNBA Live Fan Festival

Fans eager to experience the collection firsthand can do so at the WNBA Live Fan Festival, a style-forward event held during the 2025 AT&T WNBA All-Star in Indianapolis. La Crema and Playa Society will host a special product unveiling and fashion discussion at La Crema’s tasting lounge, offering an inside look at the creative process and the inspiration behind the collection.

The event will feature:

• A first look at the new line: Fans can see, touch, and try on the latest pieces.

• A conversation with Esther Wallace: Hear directly from the artist about her creative journey and what this collaboration means for women in sports and design.

• Discussions on visibility: Explore the importance of representation and inclusion in both sports and fashion.

La Crema: Championing Women in Sports

La Crema has long been a leader in supporting women’s sports. As a women-owned and women-led winery, their commitment to equality and inclusion is woven into the fabric of their brand. Since becoming the WNBA’s official wine partner in April 2024, La Crema has partnered with teams such as the Golden State Valkyries, Indiana Fever, and Phoenix Mercury, building a sense of community and elevating women’s sports nationwide.

“We’re thrilled to bring the ‘Cheers to Women Winning’ collection to life at this year’s WNBA Live event. This collaboration with Playa Society celebrates the accomplishments of the incredible women who make this league so special and the unique sense of style they bring to the game and life. W Live is the perfect stage to honor the athletes, creators and fans who continue to push boundaries and redefine what it means to win,” said Hailey Hartford Murray, Co-proprietor of La Crema.

How to Get the Collection

The “Cheers to Women Winning” capsule collection will be available exclusively on playasociety.com starting July 7th at 10am ET. Whether you’re a dedicated WNBA fan, a lover of streetwear, or someone who believes in the power of women supporting women, this collection is a must-have.

Key Details:

• Release Date: July 7th, 2025, 10am ET

• Where to Buy: playasociety.com

• Event: WNBA Live Fan Festival, Indianapolis

Join the Movement

The “Cheers to Women Winning” collection is more than apparel—it’s a celebration of progress, passion, and perseverance. By wearing these pieces, fans and supporters everywhere can join La Crema and Playa Society in honoring the victories—big and small—of women who continue to break barriers in sports and beyond.

Raise a glass, wear your pride, and be part of a movement that toasts to every win—past, present, and future. Discover the collection, join the conversation, and help redefine what it means to win.

For more information, visit La Crema and Playa Society.