LA Kings Team Up with HexClad in New NHL Culinary Partnership

LA Kings and HexClad are turning up the heat on and off the ice.

A First-of-Its-Kind NHL Culinary Partnership

Two-time Stanley Cup Champions the LA Kings have signed a new multi-year partnership with HexClad. They are naming the game-changing cookware company the Official Cookware Partner of the team.

The collaboration, brokered by AEG Global Partnerships, marks HexClad’s first-ever partnership with an NHL franchise. It highlights the brand’s growing profile at the intersection of food, sports, culture, and performance.

Rooted in shared Los Angeles origins, the partnership is built around innovation, precision, and excellence, whether in the kitchen or at Crypto.com Arena.

It sets the stage for a fresh fusion of food, fandom, and community throughout the 2025–26 season.

Bringing HexClad Into the Arena Experience

Throughout the 2025–26 NHL campaign, Kings fans will see HexClad integrated into the in-arena experience at Crypto.com Arena in visible and interactive ways.

Expect exclusive fan experiences, co-branded activations, and digital content that spotlight the shared culture of food and sport.

HexClad’s hybrid cookware technology will be featured in unique culinary moments.

This includes curated chef collaborations at select home games and behind-the-scenes content that shows how high-performance cookware can support both chefs and players at the top of their game.

HexClad’s LA Pride and Fan Focus

“As a brand born and built in Los Angeles, we’re incredibly proud to partner with one of the city’s most iconic teams,” stated Daniel Winer, Co-Founder and CEO of HexClad. “Like the Kings, HexClad is all about passion and pushing the limits of performance. Together, we’re bringing the energy of the game into the kitchen. We are celebrating the fans who make it all possible.”

For HexClad, the deal is as much about celebrating local roots as it is about showcasing its product innovation on a major sports stage.

Why the Partnership Fits the Kings

“Partnering with a Los Angeles-based innovator like HexClad is a natural fit,” said Luc Robitaille, LA Kings President. “Their dedication to excellence, creativity, and community mirrors our own. We’re thrilled to bring fans something fresh, engaging, and uniquely L.A.”

The alliance adds another layer to the Kings’ broader strategy of enhancing fan experience. This is achieved with creative partnerships that reflect the culture of the city.

Community Impact Across Southern California

Beyond the rink, HexClad and the LA Kings will team up on community-focused initiatives across Southern California. They will start with the team’s annual holiday “Season of Giving.”

Planned efforts include culinary events with local youth organizations. There will also be surprise-and-delight moments for fans and community partners, and appearances by HexClad’s world-class chef partners.

These programs aim to use both brands’ platforms to make a positive regional impact. This is especially important during the holiday season when community support is most visible and needed.

Extending the Kings’ Culture Through Food

“From the start, this partnership felt like a true extension of the Kings’ culture,” added Josh Veilleux, senior vice president, AEG Global Partnerships. “It’s about connecting with fans in unexpected ways – through food, creativity and shared experiences. We are finding opportunities to make a meaningful and positive impact that goes well beyond the game.”

HexClad’s Expanding Sports Portfolio

This Kings partnership builds on HexClad’s growing sports footprint. This already includes official collaborations with the New York Yankees and F1 driver Yuki Tsunoda.

Together, these alliances reinforce HexClad’s evolution into a global lifestyle force, redefining what high performance looks like in the kitchen and far beyond the home.