Minted New York and Saucony Launch Chrome Endorphin Pro 5 in London First
Minted New York and Saucony push performance running into a sharper visual space with a chrome-finished race shoe…
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UGG and Team Epiphany Turn Influencer Dinner into ATL Custom Sneaker Experience
UGG and Team Epiphany turned a classic “brand dinner” into a mini ATL‑themed customization lab, centering community, craft,…
Timberland First Machines Boot Turns the Classic 6-Inch into Met Gala Art
Timberland brought its most iconic boot to fashion’s biggest night, reworking the classic 6-inch silhouette into a sculptural…
adidas Originals and Peaches Launch Seoul-Inspired Streetwear Collection
Seoul’s football and car culture scenes collide at full speed in the new adidas Originals and Peaches collaboration.…
Jimmy Butler Makes Met Gala Debut in Custom Alo Athleisure Look
Alo made a bold statement at the 2026 Met Gala, proving that athleisure now belongs on fashion’s biggest…
Alysa Liu, Louis Vuitton’s Newest Ambassador, Signals New Era for Luxury Brand Strategy
Louis Vuitton has added a new face to its ambassador lineup. The brand has chosen Olympic figure skating…
New Balance London Run House Transforms Somerset House into Marathon HQ
New Balance has turned Somerset House into marathon weekend HQ. With New Balance London Run House, the brand…
From SEO to AEO: The Footwear Brand’s Playbook for Getting Recommended by ChatGPT
Ask ChatGPT for the best stability running shoe for a heavy overpronator, and it will answer in under…
McLaren Golf Debuts First Irons in Miami with Series 1 and Series 3 Launch
McLaren Golf has officially stepped onto the tee box. Meanwhile, Skratch covered the launch in Miami as the…
BAÉ and adidas Baltic AW26 Collection Turns Upcycled Sportswear into High Fashion
BAÉ’s AW26 collaboration with adidas Baltic turns upcycling into high fashion. Instead of simple reworks, the collection transforms…
Simone Rocha x Crocs Drop 5 Pearl Embellished Collection Returns
Simone Rocha and Crocs are back with Drop 5. The duo continues one of fashion’s most unique collaborations.…
adidas Arabia Launches Al Nassr Modestwear for Female Fans
adidas Arabia has put a spotlight on Al Nassr’s female fanbase. The brand introduced a modestwear look that…
Formula 1 and NAHMIAS Unveil Miami Race Week Capsule Collection
NAHMIAS is using Formula 1’s Miami moment to make a strong statement in the Design District. The brand…
China’s 139th Canton Fair Signals Shift to Sustainable Tech-Driven Fashion
China’s fashion industry used the 139th Canton Fair to show how fast it is shifting from mass production…
CNCPTS Turns Boston Flagship into JAYLENTOPIA for Jaylen Brown x Oakley Signature Series
CNCPTS is turning its Boston flagship into “JAYLENTOPIA.” In doing so, it positions Jaylen Brown’s debut Oakley Signature…
New Balance Launches Grey Days 2026 Global Campaign
New Balance is turning grey into a full-month storyline again in 2026, using Grey Days to link its…
Brooks Running Reports 23% Growth in Strongest Quarter Ever
Brooks Running just delivered its strongest quarter ever. The brand reported 23% global growth. However, the story goes…
JD Sports and ASICS Launch ASICS HOUSE Pop Up in London
JD Sports and ASICS have turned “ASICS HOUSE” into a content-ready physical lab for sneaker kids, blending customization,…
Porsche Launches 911 GT3 Artisan Edition Inspired by Japanese Craft
Porsche Japan is leaning into cultural storytelling with the reveal of the 911 GT3 Artisan Edition, a Japan…
Lack of Guidance and New Balance Launch 11 Piece Football Collection
Lack of Guidance continues to tighten its grip on football’s growing influence in fashion, this time linking up…
Chanel Unveils Soleless Sandals at Cruise 2027 Show
Chanel’s Cruise 2027 show in Biarritz did not just introduce a new collection. It sparked a full blown…
Warby Parker Launches Sport Eyewear Collection for Active Lifestyles
Warby Parker has launched a new category called Warby Parker Sport. As a result, the brand is moving…
Vivaia Opens Two New US Stores Near New York in Retail Expansion
Vivaia, a sustainable footwear brand founded in China, is expanding its US retail presence with two new store…
Ecco Launches BIOM 720 Trainer Made From Leather Waste Fibre
Ecco has released the limited edition BIOM 720. It is a performance trainer built with protein based textile…