Nike and Melitta Baumeister Reimagine the Vomero Premium and Pegasus Premium Through an Avant Garde Lens
Nike and Berlin based designer Melitta Baumeister have reimagined the Vomero Premium and Pegasus Premium around the idea…
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SHIMA SEIKI Joins CLO’s Ecosystem Partnership Program to Build a Digital to Physical Knitwear Pipeline
CLO Virtual Fashion and SHIMA SEIKI have formally entered the CLO Ecosystem Partnership Program (EPP). The agreement connects…
New Balance Signs Tottenham Hotspur and England Fullback Djed Spence as Its Latest Global Football Athlete
New Balance has signed Djed Spence, the 25 year old Tottenham Hotspur fullback and England international, as its…
Dr. Motion and Peanuts Drop Their Second Collab Just in Time for Summer 2026
Dr. Motion and Peanuts have launched the Sunkissed Vibes Collection, a second seasonal compression sock collaboration targeting spring…
Shantel Jackson Expands Shoe Gummi Beyond High Heels and Launches a Founder Led YouTube Series
Shantel Jackson is scaling Shoe Gummi, her patented outer sole technology brand built to reduce high heel discomfort,…
A Federal Judge Has Overturned the Jury Verdict That Fined Lululemon $335,000 for Flyknit Patent Infringement
A US federal judge in the Southern District of New York ruled on March 31, 2026, that Nike’s…
From $125 million to $10.1 billion Valuation, How Kevin Durant’s Whoop Stake became his Best Investment Yet
Whoop has closed a $575 million Series G at a $10.1 billion valuation, turning Kevin Durant’s 2017 entry…
ASICS and CARNIVAL Drop the GEL KAYANO 12.1 “Phra Nakhon” as a Bangkok District Tribute
ASICS and Bangkok based retailer CARNIVAL have released the GEL KAYANO 12.1 “Phra Nakhon,” a colorway inspired by…
H&M Move Took Its Running Community to Barcelona
H&M Move staged a pop up event in Barcelona last week, bringing its running community together under the…
Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…
ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history,…
DJ Khaled’s 10,000 Pair Sneaker Collection Now Has Its Own Personal IMBOX Protection Machine
IMBOX Protection has delivered a custom, personalized footwear protection machine to DJ Khaled’s Miami home. This is the…
Kim Jones debuts Bosideng Areal Spring Summer 2026 at Hong Kong’s K11 Musea
Bosideng has unveiled its Spring Summer 2026 collection under Areal, the brand’s new high end line led by…
Reebok Enters Padel With a 5 Piece Apparel Collection Built Alongside GLDN PNT
Reebok has entered the padel market through a collaboration with GLDN PNT, a Miami based activewear brand built…
12 Women’s Wardrobe Trends to Try This Year: Style, Confidence, and a Touch of Bold Elegance
Fashion in 2026 is no longer just about following trends—it’s about expressing personality, mood, and confidence through every…
Kindthread Opens its First Standalone Store Bringing its Performance Driven Healthcare Apparel to Los Angeles
Kindthread, the premium healthcare apparel company behind Landau, White Cross, and Beyond Scrubs, has opened its first standalone…
e.l.f. Cosmetics Partners with Basketball Star Flau’jae Johnson to Inspire the Next Generation
e.l.f. Cosmetics has announced a year long partnership with Flau’jae Johnson, LSU guard, rapper, and founder of More…
Roots Renews Its Activewear Ambassador Partnership with Duke University’s Toby Fournier
Roots has renewed its Activewear Ambassador partnership with Canadian NCAA standout Toby Fournier of Duke University, entering year…
Synergy Sports Capital Acquires LOVB Salt Lake as Reggie Bush and Terrence Murphy Bet on Professional Women’s Volleyball
Synergy Sports Capital, the $150 million private equity fund co led by former NFL players Terrence C. Murphy…
lululemon Celebrates a Landmark First Year as Official Outfitter of the BNP Paribas Open at Indian Wells
Lululemon closed out the first year of its multi year partnership with the BNP Paribas Open, serving as…
Saucony Brings the Social Club to Walnut Street for the Philly Love Run Half Marathon and 7K
Saucony is using the 2026 Philly Love Run Half Marathon as a platform for community building, running a…
OTW by Vans and HAVEN Refine an Archetype with the Authentic 44 Vibram Built for Longevity
OTW by Vans and Toronto based retailer HAVEN released the Authentic 44 Vibram on March 20, reframing the…
How Rugby Shirts Became a Streetwear Staple
Built for the brutality of 19th-century rugby pitches, the heavy-cotton, contrast-collared shirt that players wore to survive scrums…
Rev X and Rev iQ Are New Balance’s First Real Play for the U.S. Football Cleat Market
New Balance has officially entered the U.S. football cleat conversation at scale, introducing its new Rev X and…