Lacoste Welcomes Alpine F1 Driver Pierre Gasly as Its Newest Brand Ambassador
Lacoste has named Alpine Formula 1 driver Pierre Gasly its newest brand ambassador, tapping a French sporting personality…
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F45 Training and Reebok Unite Performance and Community in a Debut Collection Anchored by the Nano X5 Edge
F45 Training and Reebok have delivered on their October 2025 partnership promise, launching the Debut Collection with a…
Anew Golf’s Suite Blossom Shoes Bring Pink Gradient Energy to the Fairway
Anew Golf is extending its blossom story from apparel to footwear. In addition, it is introducing the Suite…
LEGO Brings Messi, Ronaldo, Mbappé and Vinícius Jr. Together for Its ‘Everyone Wants a Piece’ Campaign
LEGO is turning its World Cup Everyone wants a piece moment into a full athlete collab ecosystem. Moreover,…
Balenciaga’s On Repeat Campaign Reframes the Triple S.2 as a Daily Training Essential
Balenciaga is using its new On Repeat sneaker campaign to push the next phase of its footwear story,…
EA7 Emporio Armani’s Spring Summer Collection Turns Technical Performance into Clean Design
EA7 Emporio Armani is using Spring Summer 2026 to sharpen its performance message. It pushes a collection built…
Shoptalk 2026 Made One Thing Clear: AI Is Reshaping the Future of Retail
Las Vegas has always been a city built on spectacle, but at Shoptalk 2026, the biggest attraction was…
Nike Studios Closes All Locations Just 3 Years After Launching With FitLab
Nike closed all of its Nike Studios boutique fitness locations on March 27, ending a roughly three year…
Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance
Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…
Fabletics Opens a Shop in Shop Inside Berlin’s Iconic KaDeWe Department Store
Fabletics has opened a shop in shop at KaDeWe in Berlin, marking a new step in the activewear…
Sara Blakely’s SNEEX Introduces The Ballerina, Expanding Its Hybrid High Heel Platform
Sneex, the luxury hybrid heel brand founded by Sara Blakely, has unveiled The Ballerina, a new minimalist silhouette…
Adidas Originals Launches Its FIFA World Cup 2026 Lifestyle Campaign
Adidas Originals has launched its Spring/Summer 2026 campaign on April 2. The new football lifestyle collection is built…
Eric Emanuel x Converse Drops the Denim Pack Across the Chuck 70 and Weapon Ox on April 3
Eric Emanuel and Converse have released the EE x Converse Denim Pack, a two silhouette drop landing April…
Sporty & Rich Opens Its LA Flagship on Melrose Ave This Weekend
Sporty & Rich is opening its Los Angeles flagship store on Melrose Avenue. This brings the wellness driven…
Onitsuka Tiger x Versace Releases the TAI-CHI Sakura in Eight Models
Onitsuka Tiger and Versace released the TAI-CHI Sakura on April 2. This is a collaborative sneaker first shown…
Jordan Golf Drops Its Summer 2026 Collection With Three Performance Shoes
Jordan Brand has launched its Summer 2026 Golf Collection. This is a footwear and apparel range built around…
A’ja Wilson Let Kids Go First on Her Nike A’Two With an Exclusive Kids Foot Locker Shock Drop
Nike and Kids Foot Locker launched the A’Two, A’ja Wilson’s second signature sneaker, in an exclusive kids only…
Vaquera x Converse Teases a Puffed Sneaker Heel After Last Year’s Chuck Taylor Wedge Collab
Vaquera and Converse are returning with a second collaborative silhouette: a puffed sneaker heel first shown on the…
Dr. Martens Brings Its Craft Zone to Seoul’s Gangnam District With a New Dosan Park Flagship
Dr. Martens has opened its Dosan Park store in Seoul’s Gangnam district. The store is a two floor…
Roots x WNBA Marks Canada’s First WNBA Franchise With a New Limited-Edition Capsule
Roots has launched its second limited edition WNBA collection. This time, the range expands to celebrate the Toronto…
PUMA Marks Pokémon’s 30th Anniversary With a Full Footwear and Apparel Collection
PUMA and Pokémon have launched a collaborative collection marking the franchise’s 30th anniversary. The concept draws on the…
A Fake LEGO x New Balance FuelCell SuperComp Elite V5 Collab Just Became the Best April Fools Drop
A Paris based run culture account teased a LEGO x New Balance FuelCell SuperComp Elite v5 collaboration on…
Petite Paloma’s April Fools Dog Boot Launch Worked Because It Sounded Exactly Like the Real Thing
Petite Paloma, the handcrafted leather boot brand known for its heirloom construction and floral detailing, teased a canine…
GOAT Group Launches sneakers.com to Reach Everyday Shoppers with an Average Price Point of $70
GOAT Group has introduced sneakers, a new platform targeting everyday sneaker consumers with a curated selection of footwear…