Hugo Boss Becomes the Official Lifestyle Outfitter of the Australian Open Starting January 2027
Hugo Boss announced on April 13 a landmark partnership as the Official Lifestyle Outfitter of the Australian Open,…
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Omni Hotels and Peter Millar Announce Exclusive Lifestyle Partnership with Debut Custom Suites in California and Texas
Omni Hotels & Resorts and Peter Millar announced an exclusive lifestyle partnership on April 10, marking Omni’s first…
Vans Takes Over The Merci Store In Paris With A 70s Skate Bowl And A New Capsule Collection
Vans and Paris concept store Merci launched a limited edition capsule collection on April 9 at the Merci…
Nike Fills Its Chief Innovation Officer Role for the Fourth Time in Three Years with Andy Caine
Nike promoted Andy Caine to Chief Innovation Officer on April 10, filling a role that has now turned…
New Balance ‘KAWHI V’ Arrives Summer 2026 as Kawhi Leonard Takes the Role of Creative Director
New Balance officially unveiled the KAWHI V on April 8, the fifth signature shoe in Kawhi Leonard’s line…
Adidas Unveils a 3D Printed Football Boot Built Under Project R.A.P.
Adidas unveiled its second Project R.A.P. (Radical Athlete Perception) application in April 2026, a 3D printed football boot…
Nike and Sabrina Ionescu Unveil the Sabrina 4 With A New FlyPlate System Dropping July 2026
Nike Basketball and New York Liberty WNBA player Sabrina Ionescu unveiled the Sabrina 4 signature footwear and apparel…
ASOS Collection 03 with Adidas Originals Arrives Alongside Exclusive Bronze Snake UK Deal
ASOS and Adidas Originals to launch Collection 03 on April 16, the third and largest chapter in an…
Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…
Herschel Supply Launches a Permanent Golf Bag Collection with Six Golf Essentials Models
Herschel Supply launched Herschel Supply Golf on April 10, a permanent six model collection of on course and…
Skechers Opens its First Copenhagen Flagship of 700 Square Meters in Amagertorv
Skechers opened its first flagship store in Copenhagen on April 9, a 700 square meter destination at Amagertorv…
ALOHAS Turns Soho House into a Sneaker Workshop across Amsterdam and London
ALOHAS hosted sneaker customisation workshops at Soho House locations in Amsterdam and London, bringing laces, beads, and charms…
On Running Releases Its First Zendaya and Law Roach Co Created Collaboration, ‘Shape of Dreams’ on April 16
On and Zendaya unveiled their first co created collection of footwear and apparel on April 9, built in…
Inside the Maison Margiela Folders Exhibition bringing 9 Tabi collectors Together in Chengdu Until April 13
Maison Margiela’s “TABI: COLLECTORS EXHIBITION” opened April 9 at The Third Avenue Art Museum in Chengdu as part…
WORKSOUT Opens Its First Japanese Flagship in Tokyo’s Aoyama on April 11
WORKSOUT, the influential South Korean streetwear and sneaker brand, opens its first Japanese flagship on April 11 at…
The WNBA Season 30 Campaign Is the Biggest in League History and It Starts May 8
The WNBA launched its largest marketing campaign to date this week. It is built around the league’s 30th…
Porsche x BOSS Icons of Cool Brings Laser-Cut Seams and the Pasha Pattern Together
Porsche and BOSS have launched “Icons of Cool,” a collaborative apparel collection inspired by the new 911 Spirit…
The Rolex Monte-Carlo Masters Boutique Is Live for Tournament Week 2026
The Rolex Monte-Carlo Masters official merchandise boutique is open during tournament week, with Ekinsport running the on site…
The Salomon Speed Lab Collection Goes Global on April 14 After a Paris Exclusive
Salomon has launched a new performance running collection built around a single objective: creating the fastest shoe in…
Telfar Brings Its Modular Boot and Mule System to Market With Leather and Knit Options
Telfar is continuing to push its Modular Shoes line in stock. The brand is spotlighting the system’s three…
Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership
Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access…
Alo Launches Its First Trail Sneaker on April 9 as Its Fourth Footwear Silhouette
Alo is adding a trail silhouette to its growing footwear roster. The brand is launching the Alo Trail…
Fleur Du Mal Enters Activewear for the First Time With a 16 Piece Sport Collection
Fleur du Mal, Jennifer Zuccarini’s New York-based lingerie and ready to wear label, is entering activewear for the…
Jennie and Frankies Bikinis Bring a Limited Edition Capsule to Seoul’s Seongsu District with a 2 Week Pop Up
Frankies Bikinis is making its Korean brick and mortar debut through a two week pop up at Musinsa…