Hunter’s New Essentials Bring Outdoor Craftsmanship To Everyday Wear
Hunter is expanding beyond its famous Wellington boots with the launch of the Hunter Essential Collection, a new…
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Adidas Doubles Down on German Basketball
Adidas doubles down on German basketball with a major new long-term partnership with the German Basketball Federation (DBB),…
Maison Valentino Shifts To Centric’s Real-Time Digital Design Boards
Maison Valentino is deepening its digital transformation with a new partnership with Centric Software, adopting Centric PLM™ and…
PB5 Cosmic Turns Pickleball Sneakers Into An All-Day Lifestyle Shoe
PB5star is stepping into the spotlight with the launch of the PB5 Cosmic, a lifestyle-meets-performance court shoe built…
Birkenstock Brings Heritage Comfort To Chestnut Hill Just In Time For The Holidays
BIRKENSTOCK is strengthening its presence in the Boston, United States area with a new retail store in Chestnut…
Thorne and Unrivaled Launch a New Era of Innovation in Women’s Sports
Unrivaled, the player-founded professional women’s basketball league presented by Samsung Galaxy, has signed a multiyear deal with Thorne…
PGA TOUR Studios Taps SES To Power 5,000 Hours Of Annual Golf Coverage
PGA TOUR Studios has signed a new long-term agreement with SES to transform how it delivers live golf…
Mitsubishi Electric Koalas Squad To Take On The World In Women’s 3×3 Basketball
Mitsubishi Electric is making a major move into global women’s basketball, announcing it will join the FIBA 3×3…
Sports Sponsorship Industry Projected To Be Over $81 billion By 2032
The global sports sponsorship market is on track for a powerful growth cycle, with total revenues forecast to…
Jordan Brand Teases Air Jordan 4 Pink Thunder To Holiday 2026 Lineup
Jordan Brand is expected to expand its Air Jordan 4 “Thunder” story next year with a new women’s…
Inside BetMGM’s “Mullet Over” Campaign With Connor McDavid And Terry Ryan
BetMGM is bringing back Connor McDavid for a new responsible gambling campaign, rolling out a TV and digital…
Hilton Grand Vacations Hosts a $2.6 Million LPGA and Celebrity Golf Spectacle
Hilton Grand Vacations is turning the 2026 Hilton Grand Vacations Tournament of Champions into one of the most…
Ermenegildo Zegna Group Doubles Down On Norda With A Second Strategic Investment
Ermenegildo Zegna Group is doubling down on performance-driven luxury with a second investment in Norda, the Montreal, Canada-based…
Columbia Sportswear Reveals USA 2026 Olympic Team-Inspired Capsule
Columbia Sportswear is doubling down on performance and patriotism for the 2026 Winter Olympic Games, unveiling new USA…
Lewis Hamilton Brings Star Power To Lululemon’s Regent Street Flagship
Lewis Hamilton turned London’s Regent Street into a fan hotspot with a surprise in-store appearance for Lululemon, marking…
Italian Sports Icon Lotto Returns To The North American Style Game
WHP Global is bringing one of Italy’s most iconic sportswear names back into the fashion spotlight. The parent…
Afterpay Expands Holiday Partnerships to Offer Shoppers More Flexible Ways to Pay
Afterpay is kicking off the holiday shopping season with a major announcement. The company has unveiled a new…
Birkenstock x CNCPTS Bring New England-Inspired Felt Bostons This Winter
Birkenstock is closing out the year in cozy style, teaming up once again with CNCPTS for the new…
Adidas Originals x Brain Dead Revive 2000s Style With New Retro Capsule
Adidas Originals and Brain Dead are back this month with a nostalgia-fueled capsule that fuses 2000s sportswear, video…
Inside The Eastpak–NBA Deal: What The Collaboration Reveals About The Future Of Fan Merch
Eastpak has teamed up with the NBA on a new accessories collection that fuses classic backpack design with…
LA Kings and Twilio Partner to Power Tech-Driven Fan Engagement
The LA Kings have announced a new multi-year partnership with customer engagement platform Twilio, marking the company’s first…
L.L.Bean Expands Retail Footprint With Eight New Stores in 2026 and More Planned for 2027
L.L.Bean is gearing up for a significant retail expansion. The outdoor lifestyle brand revealed that it will open…
SKIMS and The North Face Return With a Bold Second Winterwear Collaboration
Kim Kardashian is effectively becoming the Santa Claus of the fashion world, delivering SKIMS drops at a nonstop…
adidas Originals x Brain Dead Revisit 2000s Energy with a Nostalgic Capsule
A collection that fuses sport with rhythm and retro gaming culture. A Creative Reunion adidas Originals and Brain…