Más+ by Messi, the functional hydration beverage co-founded by global soccer icon Leo Messi, has unveiled its first-ever flavor innovation since launching in June 2024 — Greatest Grape. This fruity, tangy grape drink combines a sweet aroma with a performance-forward blend of electrolytes, minerals, vitamins, and antioxidants designed for everyday hydration. It is now available online at masbymessi.com and on shelves at Walmart stores nationwide in 16.9oz bottles and 12-packs.
A Flavor for the “Newstalgia” Generation
Tapping into the growing consumer trend of Newstalgia — blending classic flavors with modern sensibilities — Greatest Grape delivers refreshing hydration without artificial sweeteners, artificial colors, or caffeine. It’s naturally flavored, has just 10 calories and 1g of cane sugar per 16.9oz serving, and is designed to fit any lifestyle, from post-workout recovery to kids’ lunchboxes.
Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co. said, “There is a clear desire for re-imagined flavors that meet the needs of today’s consumer. Más+ by Messi is raising the bar with Greatest Grape, offering great tasting hydration that stands out in a packed category. Greatest Grape is the perfect addition to lunchboxes, after-school snacks, or simply to satisfy everyday hydration needs. We look forward to seeing how fans react to this new, nostalgic flavor.”
A Nod to the G.O.A.T. Himself
Greatest Grape also serves as a playful tribute to Messi’s title as the G.O.A.T. (Greatest Of All Time), reflecting his legendary status in the sport and his commitment to excellence in everything he creates.
Leo Messi said, “From its inception, Más+ by Messi was intended to be a beverage that not only tastes great, but also has hydration benefits. Greatest Grape is right on goal. We are excited to introduce the new flavor to existing and new fans and know they’ll love it.”
Built for Performance and Everyday Enjoyment
Más+ by Messi was inspired by Messi’s vision for a drink he’d proudly share with family, friends, and teammates — a beverage that blends flavor with function. In addition to Greatest Grape, the brand offers four vibrant flavors named after key moments in Messi’s career:
Each product is made for versatility, whether hydrating before a match, during practice, or on a busy day at work or school.
Expanding Distribution Nationwide
The brand has recently grown its retail footprint, with products now available at Walmart, Albertsons, Safeway, and Dick’s Sporting Goods, along with online ordering through Amazon and masbymessi.com. Distribution of Greatest Grape will expand to additional major retailers later in 2025.
For availability, store locators, and details on all flavors, visit masbymessi.com.
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- Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
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