Novak Djokovic Acquires Stake in Incrediwear and Becomes Global Brand Ambassador

Novak Djokovic, 24-time Grand Slam champion and Olympic gold medalist, is writing a new chapter in the future of athletic recovery and performance. Djokovic has acquired a significant equity stake in Incrediwear, a global leader in wearable recovery and bioactive infrared fabric technology, aligning himself with the brand not only as an investor but as its most influential global brand ambassador.

Incrediwear: Science-Driven Recovery for the World’s Best Athletes

Djokovic personally discovered Incrediwear’s innovative technology in 2024, following knee surgery. Renowned for his relentless pursuit of performance optimization, Djokovic credits Incrediwear’s circulation-boosting products with supporting his own rehabilitation process and quest to return quickly to world-beating form.

“I’m always looking for ways to support my performance and shorten recovery time,” Djokovic shared, underscoring why he chose to take an active role with the company.

Incrediwear offers a range of wearable therapy products, from sleeves and socks to body wraps and braces, trusted not just by elite athletes but also by doctors, physiotherapists, and wellness professionals internationally. The magic is in their element-infused materials: using natural semiconductors, the fabric converts body heat into infrared energy, stimulating blood flow and delivering drug-free, compression-free, side-effect-free healing.

How Incrediwear Works: Infrared & Ions for True Healing

The company’s patented bioactive fabric is a step beyond traditional compression or static supports. When activated by body heat, the element-infused material releases negative ions, triggering the natural production of far infrared energy within tissue. This unique approach increases blood flow, helping to:

• Reduce inflammation and swelling

• Accelerate muscle and joint recovery post-exercise or surgery

• Enhance oxygen delivery and overall cellular repair

Unlike many supports that rely on tight compression, Incrediwear’s products are designed for comfort and wearability throughout all-day activity—or, importantly, during nighttime rest and sleep.

“When one of the world’s greatest athletes reaches out because our product made a difference, that’s the power of real results,” said Jackson Corley, founder and CEO of Incrediwear. “Novak shares our belief that recovery is the foundation of performance, and we’re proud to welcome him as both an investor and brand ambassador.”

Why This Partnership Is a Game-Changer

With Djokovic on board, Incrediwear is poised for rapid expansion across the sports, medical, and consumer wellness sectors. As a player who has shattered boundaries for recovery, discipline, and longevity in sport, his credibility and influence (both on and off the court) will supercharge:

• Global awareness and education on the benefits of therapeutic wearables

• Expansion of clinical research, as the company pursues more rigorous studies in both injury prevention and rehabilitation

• New product innovation designed in consultation with athletes, trainers, and healthcare specialists

Djokovic’s involvement also means more presence for Incrediwear at prestigious international tennis tournaments, athletic training centers, and in wellness clinics worldwide.

About Incrediwear: Trusted Recovery, Without Chemicals or Compression

Founded with the mission to revolutionize recovery technology, Incrediwear incorporates ground-breaking science to help everyone perform, heal, and feel better. Their clinically proven element-infused fabrics harness the power of body heat to:

• Boost circulation and speed recovery naturally

• Proactively prevent injury and support joint health

• Relieve discomfort in conditions like arthritis, tendonitis, and overuse syndromes

All products are designed to be non-invasive and drug-free, making them suitable for daily use by athletes, patients recovering from injury, and anyone seeking a better, faster way to recover from life’s demands.

Shop & Learn More

Explore the full lineup of Incrediwear products, dig into the technology and science behind their performance, and connect with Incrediwear’s story and leadership.

With Novak Djokovic joining as both investor and ambassador, the partnership promises to redefine recovery, injury prevention, and the daily training toolkit for athletes of all levels.