On x BEAMS x REI Launch Global Outdoor Capsule Inspired by Matterhorn Fuji Rainier

On and BEAMS and REI Co-op have created a collection that brings three continents together in a blend of Swiss engineering Japanese fashion and American outdoor heritage for modern explorers everywhere.

Collaboration Overview (Three Brands Three Peaks)

This limited-edition capsule celebrates global outdoor adventure with a 13-piece range of apparel, technical footwear, and camping essentials—each one inspired by the landmark peaks at the heart of each brand’s identity: the Matterhorn, Mount Fuji, and Mount Rainier. The triple mountain logo is a visual anchor across the collection, standing for community and the spirit of exploration.

Apparel and Footwear (Performance for Trail and City)

• The collection features On’s Cloudultra 3 and Cloudrock Low shoes, reworked in new color palettes and rugged, trail-ready edits.

• Lightweight, water-repellent jackets, denim-hued pants, and hoodies pull style cues from REI’s archives—infused with BEAMS’ eye for streetwear detail.

• Every piece is engineered for both performance on rugged trails and style for city life, moving seamlessly between environments.

Camp Gear (Ready for Base Camp or Backyard)

Rounding out the capsule, REI brings its outdoor expertise with a Speed Pack 18L, a Base Camp 4 tent, Flexlight camp chair, Zephyr 25 sleeping bag, and Helix insulated pad—all with distinct collaborative touches and enduring materials built to last.

Creative Intent and Brand Perspectives

Julia Sieter, global head of collaborations at On, said:
“Our goal is simple—to inspire the human spirit through movement. With the BEAMS and REI capsule we’ve created something that delivers performance without compromise and versatility for a life that moves without limits.”

Isabelle Portilla, REI’s vice president of Co-op Brands, said:
“This collection reflects a fresh take on outdoor culture through camping, running, and lifestyle. For 87 years, REI has inspired and equipped the community to make authentic connections to nature as part of an active life.”

Keita Kobayashi, BEAMS Men’s Casual Buyer, said:
“We created this collection with the hope that by wearing this product lineup—a mix of On’s latest technology, REI’s classic style, and BEAMS’ fashion perspective—people will enjoy the outdoors in their own way across a variety of scenes.”

Availability and Release Info

The On x BEAMS x REI Co-op collection launched September 25, 2025, at BEAMS, On, and REI webstores and select retail locations, with prices ranging from $60 to $499 USD. Every item is made in limited quantities, promising exclusivity and appeal for both outdoor adventurers and collectors alike.

This collaboration sets a high standard for global gear partnership—seamlessly linking technical innovation, fashion, and heritage for the next generation of explorers.