On and Sky High Farm Goods Launch Creative Capsule for Movement and Purpose

A multi-year partnership celebrates art agriculture and design through Swiss engineering and New York nonprofit energy.

Mission-Driven Collaboration Launch

Swiss sportswear brand On and purpose-led fashion label Sky High Farm Goods have unveiled the first capsule in their multi-year partnership, a creative effort that brings together performance design, community advocacy, and ecological awareness.

Revealed in Zurich, the collaboration is rooted in a shared ethos: using movement and innovative design to forge connections between people, nature, and culture.

The launch centers on the new Cloud 6 SHF, inspired by the mission of Sky High Farm an influential Hudson Valley nonprofit founded by artist Dan Colen and dedicated to food sovereignty and sustainable agriculture.

Elevating Form With Purpose

This inaugural collection reintroduces the On Cloud 6 silhouette in two exclusive, farm-inspired colorways, merging Swiss precision with the whimsical, artful energy of Sky High Farm Goods.

The Cloud 6 SHF features lightweight CloudTec cushioning, a supportive Speedboard plate, and a fit designed for comfort across diverse movement mirroring On’s reputation for performance innovation.

For the first time, On’s sidewall logo is replaced by Sky High Farm’s playful strawberry moon emblem, a move that unites the two brands’ visual storytelling in a statement of shared identity and mission.

Beyond footwear, the drop extends to accessories and apparel: the Studio Long-T SHF, All Day Cap SHF, and Merino Sock SHF. Each piece is crafted to bridge the worlds of creativity, movement, and conscious lifestyle reflecting not only style but also the causes the collection supports.

Art Activism and Community Impact

Launching on November 6, 2025, the campaign is lensed by renowned photographer Ryan McGinley and channels the spirit of his seminal photobook The Kids Were Alright.

The visuals spotlight the actual Sky High Farm team and friends, blurring the boundaries between rural life, creative studio, and high fashion. Further amplifying this ethos, On and Sky High Farm Goods together with McGinley and IDEA Books are releasing a limited-edition photo book, with all profits going directly to support Sky High Farm’s food equity initiatives.

Voices From Both Brands

Daphne Seybold, Co-Founder and CEO, Sky High Farm Goods, said: “This partnership represents a new participatory framework for collaboration, one grounded in purpose, connection and action.”

Lucy Delacherois Day, Senior Director of Product Strategy at On, added: “Our aim is not just to create beautiful products but to inspire new ways of moving and connecting.”

Looking Ahead

This capsule is just the beginning. Both On and Sky High Farm Goods aim to build on this foundation through additional design collaborations and community projects promoting creative expression, agricultural awareness, and purposeful connection.

The On x Sky High Farm Goods capsule collection including the Cloud 6 SHF, Studio Long-T, All Day Cap, and Merino Sock launches November 6, 2025, through on.com, skyhighfarmgoods.com, and Dover Street Market stores globally.