ORLY Celebrates 50th Anniversary by Joining Forces with WNBA’s LA Sparks

A legacy beauty brand makes history courtside bringing game-ready glam and creative self-expression to Los Angeles basketball and beyond.

Legendary Los Angeles nail icon ORLY is marking its half-century milestone with a bold leap from Hollywood sets to WNBA sidelines, announcing a groundbreaking multi-year partnership with the LA Sparks as the team’s first-ever Official Nail Partner. Launching amid a record-setting year for women’s sports viewership, this collaboration puts ORLY at the center of a cultural power shift—where female athletes lead the charge in beauty trends, brand storytelling, and fan-driven style.

From French Manicure Origins to Courtside Glam

Founded in the 1970s by Jeff Pink, ORLY’s breakthrough came with The Natural Nail Look, created to help actresses switch seamlessly between on-set wardrobes. That signature style, soon rebranded as The French Manicure following its Paris Fashion Week debut, became an industry-defining classic.

Fifty years later, ORLY continues to rewrite beauty rules—now partnering with the trailblazing women of the WNBA and the LA Sparks to represent the next era of cultural influence at the intersection of sport and style.

Game Day Glam and Fan Engagement

To celebrate their partnership, ORLY and the Sparks are rolling out custom nail looks for players, exclusive behind-the-scenes content, and the debut of the “ORLY Nail Check” Cam. This new courtside feature gives fans an insider’s view into player self-expression and offers lucky attendees the chance to have their own manicures broadcast live from the hardwood.

The collaboration also introduces a special limited-edition Game Day Glam kit, featuring three LA Sparks-inspired nail shades, plus signature ORLY nail care essentials. The kit, now available at orlybeauty.com, brings a piece of Sparks style into homes and salons across the city.

Voices on Legacy and Leadership

Tal Pink, VP of Business Development at ORLY, said, “For 50 years, ORLY has championed individuality, creativity, and innovation, providing nail color and care you can trust to inspire your true self. There’s no better way to honor that legacy – and our LA roots – than by partnering with the LA Sparks to celebrate the brilliance of women in sports.”

Christine Monjer, President of the Los Angeles Sparks, added, “Partnering with ORLY is a perfect match for the Sparks – two iconic Los Angeles brands that have been inspiring confidence, creativity, and excellence for decades. As the WNBA continues to shape culture on and off the court, we’re proud to align with a company that shares our commitment to empowering fans and celebrating individuality. We’re excited to bring this unique partnership to life for our fans in LA and beyond.”

Celebrating 50 Years of Empowerment and Innovation

The ORLY x LA Sparks partnership is only the beginning of a year-long anniversary campaign, as the brand shines a light on its role in shaping beauty conversations and deepening its mission to meet women wherever style is evolving. Through player collaborations, fan activations, and a renewed dedication to empowering women of all backgrounds, ORLY’s next chapter is as much about the future as it is about heritage.

As the WNBA season heats up, LA fans will experience a new kind of game-day glam—proof that beauty and self-expression have a permanent place in the world of sport.