Peoples Jewellers Becomes Official Jeweller of the Toronto Raptors

Jewellery and basketball culture unite for a partnership that celebrates personal style and milestone moments.

Elevating the Fan Experience

Peoples Jewellers, Canada’s leading fine jewellery retailer, has announced a multi-year partnership. It makes them the Official Jeweller of the Toronto Raptors.

This collaboration began with the launch of the 2025–2026 NBA season.

It is designed to fuse sports, style, and culture, creating vibrant new experiences. These will take place inside and outside Scotiabank Arena.

Activations on and Off the Court

The partnership isn’t just about naming rights it’s about engaging fans at the intersection of Raptors highlights, player style, celebratory milestones, and personal achievement.

From game-day moments to special pop-up events, Peoples and the Raptors are teaming up for memorable activations. These will spotlight design excellence and the expressive spirit of basketball.

“We’re thrilled to officially kick off our partnership with the Toronto Raptors, and to celebrate the beginning of this new chapter together,” stated Julie Yoakum, President of Peoples Jewellers.

Julie Yoakum added “At Peoples, we celebrate all of life’s moments and milestones big or small. We can’t wait to be there for the Raptors, their fans, and jewellery lovers everywhere. This will happen courtside, in our newly reopened Yorkdale Mall store, and beyond.”

A Legacy of Collaboration and Excellence

The deal builds on years of partnership between Peoples and MLSE, which includes Peoples’ role as Official Jeweller of the Toronto Maple Leafs for over a decade.

Both brands are recognized leaders Peoples for craftsmanship and design, and the Raptors for their competitive drive and distinctive basketball culture.

“We are always looking to collaborate with partners that can work with us to amplify the Raptors fan experience, and we’re delighted to have Peoples on board as the Official Jeweller of the team,” said Jordan Vader, Senior Vice President, Global Partnerships, MLSE.

Jordan Vader further told “This partnership builds on our organization’s existing relationship with the retailer, as Peoples has been the Official Jeweller of the Maple Leafs for over a decade. We look forward to unlocking new fan experiences together for Raptors fans.”

Celebrating Style Beyond the Arena

Peoples Jewellers continues to grow as a leader at the crossroads of sports, culture, and fashion.

Its newly reopened flagship at Yorkdale Mall showcases premium offerings and signature service.

This gives fans and jewellery lovers another reason to celebrate Raptors spirit and personal milestones.

Looking Forward

This partnership amplifies the fan experience for both jewellery and basketball aficionados.

By combining the Raptors’ energy and Peoples’ commitment to celebrating moments big and small, the brands promise to create new opportunities.

Fans can connect and share in the joy of the game through these experiences.

For more details or to experience the partnership first-hand, visit peoplesjewellers.com.