PrizePicks Launches Biggest Football Campaign with Marshawn Lynch and Adam Devine

Comedic campaigns blend sports energy with celebrity personalities as PrizePicks celebrates the rush of getting picks right—and highlights its industry-first Responsible Gaming achievements.

Just in time for kickoff, North America’s largest daily fantasy sports operator, PrizePicks, has launched its biggest campaign yet: “It’s Good To Be Right.” Featuring Super Bowl champion Marshawn Lynch, actor Adam Devine, comedian Druski, and College Football Hall of Famer Reggie Bush, the comedic commercial series spotlights the thrill of “being right” on PrizePicks while poking fun at life’s everyday missteps.

Betting, Banter, and Comic Chemistry

The campaign, co-created with advertising shop Preacher and KLUTCH Sports Group, brings sports and entertainment together through a series of laugh-out-loud commercials. In the flagship spot, Marshawn Lynch and Adam Devine roam Los Angeles, riffing on their fictional failed side hustles—Lynch’s “Yeast Mode” cookbook and Devine’s “Devinity” cologne—before finding common ground in their shared love of nailing picks on PrizePicks.

For extra buzz, Lynch and Devine even debuted real-life limited-edition samples of the gag products ahead of the official commercial drop, blurring the line between parody and promo.

Mike Quigley, Chief Marketing Officer at PrizePicks, said, “Our passionate community connects the worlds of sports and entertainment, and we wanted to fuel the excitement of football season with our biggest campaign yet. One thing we know about PrizePicks users is they love to be right, so this campaign is an homage to everyone who knows that winning feeling.”

Behind the Scenes With Sports and Comedy Legends

Star power isn’t limited to Lynch and Devine; the campaign also features comedian Druski and football legend Reggie Bush in a gym session, sparring over what it means to “grind” in the gym while Druski tries to score fantasy insights from the pro.

Marshawn Lynch shared, “I rock with PrizePicks….in the end, I like stacking dubs, I like putting people in position so they can get their wins, and I’m appreciative PrizePicks wanted me on their squad to do some more winning. Maybe baking isn’t really my thing, but on PrizePicks, you already know how I get down.”

Adam Devine added, “I’m a big PrizePicks player and of course a huge sports fan, so it’s awesome to be a part of this campaign. I’m not a Super Bowl champion like Marshawn, but I’ve had some glory on PrizePicks and I think that’s just as impressive.”

A Celebration of “Being Right”—With Responsible Gaming at Its Core

Rob Baird, Co-Founder of Preacher, said, “This campaign taps into the simple truth that the only thing sports fans enjoy more than their team winning is the pure satisfaction of ‘being right,’ among friends. Enlisting these legends of comedy and football to represent the healthy banter that comes with playing PrizePicks was a no-brainer.”

PrizePicks isn’t just chasing laughs and points. The operator recently became the first and only fantasy platform to earn iCAP accreditation from the National Council on Problem Gambling (NCPG), earning industry-wide recognition for responsible gaming and player protection practices.

More Laughs—and Wins—Ahead

Fans can expect a steady rollout of new content from PrizePicks, with more duos, skits, and tongue-in-cheek nods to “the winning feeling” all season long, both on air and across PrizePicks’ social media.

For details on the campaign, game play, and responsible gaming resources, visit prizepicks.com.