PUMA 2025 Launches Danielle Guizio Capsule With Retro 90s Revival

The latest Collab from PUMA and Danielle Guizio lands with signature New York attitude and an understated retro vibes with a head-turning H-Street sneaker at its core.

A Modern Homage to Classic Fashion

PUMA and NYC designer Danielle Guizio have teamed up once again, dropping a fresh capsule collection for fall 2025. This year’s range draws direct inspiration from the raw, intimate, and stripped-back fashion ads of the 1990s—a golden era for sportswear and magazine style. The campaign captures the collection in moments of connection, ease, and a quietly sensual energy that nails the mood of both past and present.

The H-Street Sneaker Understated, Customizable, and Timeless

The heart of this collaboration is the PUMA H-Street: a retro-inspired silhouette that’s been reworked by Guizio for today’s style and comfort.

• The sneaker features a mix of airy mesh and fuzzy suede in a light beige palette.

• Two extra sets of laces (brown and neon green) allow wearers to switch up their look on the fly.

• The design is subtly branded with a Guizio tag, signifying the collaboration.

This H-Street reboot is itself a nod to Y2K: it’s based on the vintage PUMA Harambee spike from the early 2000s—a subtle reference for true sneakerheads and trendwatchers.

Street-Ready Apparel With a Sporty Edge

Alongside sneakers, the collection highlights a modern spin on PUMA’s T7 tracksuit, one of its best-loved classics:

• The Navy Blue T7 features a bold, oversized leaping cat stripe down the side.

• Black and Bronze versions opt for tonal, understated accents.

• The collection is rounded out by a cropped active top and pleated skirt, blending Guizio’s signature feminine touch with retro sport heritage.

The clothes are designed to be styled together or however you like: “The collection brings my own take to PUMA’s archives—blending simplicity, comfort, and that quintessential 90s mood that feels both new and nostalgic,” Guizio notes in campaign interviews.

Why This Drop Matters

Danielle Guizio has quickly solidified her status as a go-to collaborator for brands fusing fashion with sportswear. Her work is defined by sensual fit, subtle rebellion, and references to the pop-culture canon. Worn by A-list stars and celebrated in fashion media, Guizio’s previous PUMA collabs (like the Speedcat revival in 2024) have sold out quickly.

This year’s PUMA x Guizio capsule merges her unique New York outlook with PUMA’s global sports DNA, delivering pieces that look as good downtown as they do on the court or the track.

How to Buy

The PUMA x Guizio collection launches September 20, 2025, at PUMA.com, PUMA flagship stores, and select retail partners. For exclusive visuals and campaign behind-the-scenes, check out @danielleguizio and @puma on Instagram.

The new drop perfectly channels the era’s attitude—quietly bold, unmistakably cool, and ready for wherever the fall takes you.