Reebok and PlayStation Launch 30th Anniversary Sneaker Collection

Today, Reebok and Sony Interactive Entertainment are celebrating the 30th anniversary of the original PlayStation console through the launch of the Reebok x PlayStation 30th Anniversary Collection, a milestone collaboration connecting sports culture with gaming history. This coveted capsule drops in October and arrives in three iconic, region-focused sneaker designs: InstaPump Fury 94, Pump Omni Zone II, and Workout Plus, each honoring PlayStation’s launch in Japan, the United States, and the United Kingdom, respectively.

Three Sneakers, Three Regions, One Legendary Mashup

• InstaPump Fury 94 – Japan (BEAMS listing):

  • Anniversary gray sock liners, “Press Play” branded pump ball, tongue label resembling a PlayStation memory card.

  • Hidden text “1994年12月3日” (12/3/1994) inside the label and a hangtag with PlayStation 30th and Reebok Pump icons.

  • Released for ¥37,000 at select retailers across Japan.

• Pump Omni Zone II – U.S. (CNCPTS exclusive):

  • Anniversary gray sock liners, custom pump ball styled in PlayStation signature colors, two lace sets, removable lace lock, PlayStation button color details.

  • Hidden text “9/9/1995” inside label, memory card graphic, console-button-shaped lace dubraes.

  • $220.00 MSRP, at U.S. boutiques and sneaker specialists.

• Workout Plus – U.K. (END. Clothing release):

  • Anniversary gray sock liners, two lace styles, removable lace lock, internal arch band for fit.

  • Hidden text “9/29/1995” in the tongue, circle, triangle, and square button dubraes, Reebok vector logo, and unique packaging.

  • £150.00 GBP, in select U.K. shops.

All sneakers arrive in retro-inspired PlayStation packaging, featuring vintage logos, console detailing, and anniversary gray—themed to evoke the first PlayStation’s launch aesthetic. Limited quantities and a super-exclusive “stacking box” set for completists are also available.

Celebrating Nostalgia, Design, and Cultural Impact

Reebok Senior Product Marketing Manager Mubi Ali describes the collaboration as “a time machine” for the after-school era of ‘90s gaming and sports subculture:

“It’s for the after-school music TV kids: grunge in their headphones, wheels at their feet, and a dial-up world that felt wide open. We’ve brought those memories to life in every stitch, lace, and pump.”

The Details: Heritage and Homage

Every detail in the Reebok x PlayStation collection channels the distinct look and feel of the first PlayStation era, with each Reebok silhouette chosen for its popularity and technology during the mid-1990s. Exclusive features include:

• Custom PlayStation buttons as lace dubraes.

• Original launch dates hidden in the tongue, bespoke memory card artwork, anniversary hangtags, vector logo branding.

• Reebok Pump technology and Workout Plus heritage.

• Premium limited-edition packaging inspired directly by the OG PS1 console design.

Worldwide Availability & Community

• Japan (InstaPump Fury 94) — October via BEAMS and select partners.

• US (Pump Omni Zone II) — October 17 via sneakers and concept boutiques.

• UK (Workout Plus) — October 15 at END. and tier-one stockists.

Quantities are capped, so consult PlayStation.com’s official launch site and Reebok Newsroom for drop updates, or follow the latest #PlayStationReebok content on Instagram and Twitter.