Reebok x PLEASURES Launch Emotional Evolution Sneaker Collection

Reebok, the trailblazing athletic and lifestyle brand, has once again joined forces with Los Angeles-based streetwear disruptor PLEASURES to unveil its second collaboration, the Emotional Evolution Collection.
This three-piece footwear capsule explores the emotional spectrum of love, lust, and forgiveness, reimagining iconic Reebok silhouettes with a blend of symbolic storytelling, refined materials, and bold design.

A Symbolic Journey Through Love, Lust, and Forgiveness

The Reebok x PLEASURES Emotional Evolution Collection represents an artistic evolution between the two brands, fusing sport performance aesthetics with cultural storytelling.
Each sneaker embodies a chapter of the human experience, designed to mirror emotional transformation.

“This collection mirrors the human experience: the thrill of love, the illusions of lust, and the redemption of forgiveness,” said Alex James, Co-Founder of PLEASURES. “The Hammer reimagines a classic soccer shoe for daily wear, while the Trinity Premier supports the rhythm of long days and longer nights. Everything is a win when the goal is experience.”

The three-sneaker lineup includes two Hammer Street colorways and a reinterpreted Premier Trinity, all packaged in co-branded yellow collector’s boxes, a symbol of nostalgia, rebirth, and continuity in emotional storytelling.

Collection Breakdown: Three Stages, Three Designs

Reebok x PLEASURES Hammer Street – Black Velvet (MSRP $150)

A luxe take on emotional depth, the Black Velvet iteration features:

• Premium black velvet upper

• Custom tongue label and tonal laces

• Terry cloth lining for comfort

• Classic Reebok window branding

• A custom-designed insole, capturing the quiet resilience of love

Reebok x PLEASURES Hammer Street – Silver Crinkle (MSRP $150)

Representing the volatile nature of lust, the Silver Crinkle edition shines with:

• Crinkled metallic leather upper

• Contrasting black laces and leather lining

• Custom tongue tag and branded Reebok window

• Narrative insole design, reflecting the allure and impermanence of desire

Reebok x PLEASURES Premier Trinity – Forgiveness Reinvented (MSRP $150)

A reflection of renewal and acceptance, this lifestyle-driven remake features:

• Mixed materials: faux pony hair, Cordura, and suede

• Plush terry lining for comfort and contrast

• Custom toe box branding and tonal laces

• A signature forgiveness-inspired footbed ties the emotional theme together

Material Craftsmanship: Where Sport Meets Story

The Emotional Evolution Collection is a masterclass in material storytelling, blending Reebok’s performance heritage with PLEASURES’ avant-garde streetwear sensibility.
Each pair showcases texture, contrast, and symbolism, translating emotion into tactile form.

From the soft velvet of love to the metallic sheen of lust and the textured suede of forgiveness, every surface is intentionally chosen to evoke feeling and narrative depth.

Release Dates and Availability

The collection made its exclusive debut at ComplexCon Las Vegas (October 25–27, 2025), where attendees experienced the drop firsthand.
It then launched on PLEASURESNOW.com on October 28, followed by a global release on Reebok.com and at select premium retailers on October 30 at 10 a.m. ET.

Each pair comes in limited-edition packaging, reinforcing the collectible nature of this drop, a hallmark of both brands’ creative partnerships.

Why the Collaboration Resonates

This release goes beyond sneaker design; it’s an exploration of emotion, identity, and reinvention.
Both Reebok and PLEASURES have built their reputations by defying convention and merging culture with sport, and this collection deepens that legacy.

By combining Reebok’s athletic authenticity with PLEASURES’ cultural edge, the Emotional Evolution Collection captures the soul of modern footwear design: where performance meets personal narrative.

For collectors and storytellers alike, it’s not just about wearing sneakers, it’s about walking through emotion itself.