REIGN Unveils 2025 Warrior Program for 100 Elite Athletes

REIGN Total Body Fuel is searching for the nation’s most dedicated and inspiring fitness leaders with the launch of its exclusive 2025 Warrior Program.

CORONA, Calif., July 2, 2025  — REIGN Total Body Fuel, the ultimate performance beverage from Monster Energy, is raising the bar this summer with a nationwide call for the boldest, strongest, and most committed athletes in fitness. From July 1 through July 18, REIGN is accepting applications for 100 REIGN Warriors—a select group of elite fitness ambassadors who embody the grit, drive, and authenticity at the heart of the REIGN brand.

More Than a Program: A Platform for Warriors

REIGN Warriors is more than just an ambassador initiative. It’s a dynamic platform designed for those who push boundaries and motivate others to do the same. Whether you’re a weekend warrior, a certified trainer, or someone striving for personal bests, REIGN Warriors aims to empower all levels of the fitness community to reach new heights and inspire through action—in the gym and beyond.

"REIGN Total Body Fuel is here to unlock your full potential and transform you into a true warrior, inside and outside the gym," Dan McHugh, Global CMO, Monster Energy said. "This program is our way of giving back to the fitness community and recognizing those who live and breathe the 'Born in the Gym' mindset."

What Does It Mean to Be a REIGN Warrior?

Only 100 individuals will earn the coveted title of REIGN Warrior. This is not just a badge—it’s an invitation to join a national network supported by the brand’s elite athletes, content creators, and fitness professionals. As a REIGN Warrior, you’ll receive:

• Exclusive branded gear and products: Stand out with top-tier REIGN apparel and fuel your workouts with the latest performance beverages.

• Access to training insights and national events: Gain insider knowledge from top experts and connect with other Warriors at exclusive gatherings.

• A platform to inspire: Become a visible face of the REIGN movement, motivating your community both in-person and across digital platforms.

REIGN Warriors are more than fitness enthusiasts. They are commanding, committed, and connected leaders who set the pace in their communities. Whether you’re just starting your fitness journey or are already deep into your discipline, REIGN seeks individuals who never settle and are always striving for more.

Why Join the REIGN Warriors Community?

This initiative is about building a community of like-minded individuals passionate about fitness, performance, and personal growth. REIGN Warriors lead by example, stay attuned to the ever-evolving world of training, recovery, and performance, and inspire others to pursue their best selves.

By joining, you become part of a movement that highlights hard work, authenticity, and relentless ambition. You’ll have the unique opportunity to connect with other high-achievers, gain national exposure, and play a key role in shaping the future of the REIGN brand.

Are You Ready to Rise?

The search is open now. If you have the grit, passion, and determination to represent the REIGN movement, visit https://reignbodyfuel.com/en-us/ambassadors/ to apply before July 18. Only 100 will be chosen. Will you be one of them?

REIGN Total Body Fuel is ready to empower the next generation of fitness leaders—are you ready to answer the call? For more details, read the official press release.