StockX Big Facts Report Highlights Fastest Growing Brands of 2025

StockX, the global secondary marketplace defining modern product culture, has released its latest data-driven report: Big Facts: Brands Making Moves. Drawing on first-half 2025 sales worldwide and analyzing year-over-year trends, StockX highlights which brands are gaining momentum and riding the wave of culture-driven consumer demand.

From sneaker giants upping their technical game to a collectibles craze driven by surprise and nostalgia, the report shines a light on what buyers want now, and the small and mighty disruptors joining household names atop the resale market.

“This year’s report underscores how both old and new brands are winning over consumers and finding success on our platform,” said Greg Schwartz, CEO of StockX. “From the Labubu phenomenon to up-and-comers like Bravest Studios, there’s great energy in the secondary market right now. I’m excited by the growth we’re tracking and the number of consumers who continue to turn to StockX to make these purchases. Their passion fuels everything we do.”

Sneakers: Asics Repeats at #1, Salomon, and ON Surge

Asics remains the fastest-growing sneaker brand on StockX for the second straight year, posting +71% growth in H1 2025. Gel-1130 is the standout silhouette, paired with the Gel-NYC and collaborative hits like the GT-2160 JJJJound, reflecting renewed hype in both core and collab-based models. Kith, Kiko Kostadinov, and JJJJound all left their mark on these coveted drops.

Salomon also delivered a powerful comeback, climbing back to #3 with 53% growth after a challenging 2024. Its evergreen XT-6 remains the backbone, but the XT-Whisper, especially via new colorways and collabs with Sandy Liang and Kith, helped fuel fresh momentum.

ON Running, the innovative Swiss performance brand, enters the chart at #5 (+15% growth) despite eschewing typical hype collaborations, proving that running tech and comfort continue to lure sneakerheads.

Anta, the ascendant Chinese sneaker brand, racked up 51% sales growth (and 1,901% in all of 2024!), with Kyrie Irving’s signature line remaining a prime demand driver.

Collectibles: Pop Mart’s Labubu Takes Over

Pop Mart’s Labubu character has captured the collectible zeitgeist, becoming the best-seller in the category since October 2024. StockX saw more than twice as many Labubu sales in June as in January, with over 2.4 million “Labubu” searches in H1 2025. Top sellers included the Exciting Macaron Blind Box Series and Have a Seat Blind Box. Fan favorites like the Macaron Lychee Berry Plush Pendant and I Found You Vinyl Doll show the staying power of the Labubu craze.

Pop Mart’s runaway success points to the ongoing rise of the blind box model, emphasizing surprise and collectible discovery—a strategy other brands may adopt as shoppers tire of predictable drops.

Trading Cards: Pokémon and Topps Skyrocket

Trading cards are back in a big way: Pokémon and Topps both posted triple-digit jumps (+367% and +208% sales growth, respectively). Blame, or thank, a packed release slate and rising card prices, fueling FOMO and sealed box sales. Top sellers include the Pokémon Scarlet & Violet 151 Blooming Waters Premium Collection Box and the 2025 Topps MLB World Tour Tokyo Series Takashi Murakami Hobby Box.

Accessories: Murakami Collabs Fuel New Era and Louis Vuitton Booms

New Era (#3, +274%) made headlines with its Takashi Murakami collab, caps designed for the 2025 MLB Tokyo Series between the Dodgers and Cubs.

Louis Vuitton, celebrating its iconic 2003 collab with Murakami, posted 133% YoY growth. The three-part re-edition collection (cherry blossom, signature cherries, multicolor monogram) sold out instantly, boosting resale prices for pieces like the Card Holder White Multicolored, Passport Cover White Multicolored, Speedy Soft 30 Black Multicolored, and Cherry Blossom Alma BB Pink.

Apparel: Jerseys Dominate, Cactus Plant Flea Market Reigns

Obsessions with sports jerseys gave Cactus Plant Flea Market (CPFM) the #1 spot (+300% YoY), thanks largely to its SS25 Nike collab featuring a crochet hockey jersey and velvet soccer jersey. Mitchell & Ness rose 40% (building on a 200% spike in 2024), with Michael Jordan and Derrick Rose Bulls jerseys leading the pack. Rose’s retirement in 2024 likely contributed to a massive 600% rise in his jersey sales. The FC Barcelona x Travis Scott jersey, retailing for $910 on average, topped the entire category in resale value.

Shoes: Clarks and Bravest Studios Make Moves

Clarks, famous for blending British heritage with modern style, is reaping the rewards of expansion and collaboration (+58% in 2025). Recent highlights include collabs with Supreme, Martine Rose, and Liam Gallagher, but 2025’s standout was the Human Made partnership.

Bravest Studios made its debut at #5 (+32% YoY), embodying a “maximalist footwear” trend with bold products like the Bright Green Foot Clog and Fuzzy Orange Bear Claw Mule. The brand’s rise signals an appetite for diversity and a move beyond hypebeast uniformity.

The Big Picture: Secondary Market Evolution and Consumer Trends

StockX’s latest report cements the secondary market’s role in both surfacing tomorrow’s cultural icons and measuring the ongoing vitality of established brands. What’s clear in 2025:

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  Performance continues to trump pure hype. Asics, ON, Anta, and Salomon are thriving.

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  Partnerships and playful design are key: Murakami, Sandy Liang, Human Made, and Nike collaborators drive demand.

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  The collectibles boom isn’t going anywhere, with Labubu and trading cards leading the charge.

• Shoppers want more diversity, not just in brands but also in categories, styles, and drop formats.

As culture and commerce continue to intersect, StockX remains a key lens into what’s next for global consumer trends.