Nike, Adidas and Puma Top US Sportswear Brand Awareness, Survey
Nike has maintained its stronghold as the most recognized sportswear brand in the United States, with 96% awareness among consumers…
Puma
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Streetwear Spotlight: Dorian Who’s PUMA Collaboration Earns CAFA Acclaim
Toronto-based designer Dorian Who continues to blaze a trail in the world of avant-garde streetwear, and her latest…
Puma Golf Debuts $110 Helsinki G in 5 Styles for 2025
Puma Golf is once again pushing the boundaries of golf fashion and performance, unveiling the reimagined Helsinki G…
PUMA Launches Sustainability 2024 Report with Gen-Z Partners in London
PUMA is bringing its latest sustainability achievements directly to young audiences through a fresh collaboration with Gen-Z changemakers.…
WSS’s 40th Anniversary Collabs with Reebok and Puma
WSS Celebrates 40 Years with Two Iconic Collaborations: Reebok Classic Nylon & Puma Suede XL This year, WSS…
Footwear Giant PUMA Elevates Tara McRae to President of North America
Sportswear giant PUMA has announced the appointment of Tara McRae as the new President of PUMA North America…
Arne Freundt Steps Down, Arthur Hoeld Takes Helm of Puma
In a significant move, Puma SE has announced that CEO Arne Freundt will be stepping down from his…
Rihanna’s newest FENTY x PUMA Creeper Drop
Rihanna has launched the highly-anticipated Creeper Phatty, a reimagined and amplified version of her iconic FENTY x PUMA…
PUMA names A$AP Rocky Creative Director
In a move that blends the worlds of music, fashion, and motorsports, global sports brand PUMA has announced…
FENTY x PUMA Officially Relaunch Footwear Collection
Global music icon Rihanna and renowned sports company PUMA have officially announced the relaunch of their collaborative product…