Timberland Launches “Advice of an Icon” Campaign Honoring 50 Years of the Yellow Boot

Timberland, the renowned global lifestyle and workwear brand, has launched its global campaign, Advice of an Icon, for Fall/Winter 2025, honoring over 50 years of cultural and style leadership through the story of the legendary Original Yellow Boot. The campaign, which debuted globally in September 2025, centers around three groundbreaking creatives—Spike Lee, Skepta, and Kiko Mizuhara, each renowned for their fearless innovation, boundary-shattering achievements, and unapologetic authenticity.

An Icon Reinterpreted for a New Era

For more than five decades, the Original Yellow Boot has stood as a symbol of resilience, style, and unwavering spirit, crossing generations, cultures, and continents. The boot’s legendary wheat color, distinctive silhouette, and all-day comfort have earned it a place not just as Timberland’s flagship product but as a powerful global cultural marker, representing durability, authenticity, and self-expression in both work and streetwear.

“At its core, the Advice of an Icon campaign is a bold tribute to unapologetic self-expression and timeless craft. The Yellow Boot is a global icon that has shaped style, work, and street culture for over 50 years,” said Maisie Willoughby, Chief Marketing Officer for Timberland.

Spike Lee: Truth, Work Ethic, Legacy

Captured in the signature saturated palette of acclaimed director and photographer Gabriel Moses, celebrated filmmaker Spike Lee stands as a creative force who has never shied away from speaking his truth or redefining the rules of cinema. Portrayed in powerful, unfiltered portraits, Spike Lee proclaims: “You have to have a work ethic. You gotta put the work in. You can’t cheat that, if you’re cheating, you’re cheating yourself”.

Skepta: Culture-Shifting Artistry

Grime icon Skepta, not only a musician but a transformative force in art, style, and self-expression, brings his unique perspective on conviction, success, and community to the campaign. Across global borders, his art and activism have consistently transcended music, utilizing the universal language of creativity to inspire and empower the next generation. Skepta’s advice: “There was never another option for me apart from success. Anyone who’s built something will tell you, you need blind faith, even when the outcome isn’t clear. People need to remember community. Get back to that idea of doing it for the people around you”.

Kiko Mizuhara: Innovation, Strength, and Vulnerability

Model, actress, and designer Kiko Mizuhara completes the trio, embodying genre-defiance, creative risk-taking, and the enduring power of being true to oneself. Kiko says, “I kept going. I kept doing what I liked. Sometimes there were challenges, and I failed. It’s because I stayed true to who I am. That’s why I’m here. And I will never apologize for who I am”.

Crafted by Gabriel Moses: Visually Bold Authenticity

The campaign’s visual storytelling comes alive through Gabriel Moses, whose emotive, richly colored imagery lends each frame narrative depth and cinematic resonance. The campaign’s photographic style captures Timberland’s icons, both boots and humans alike, as both objects and subjects of legacy, strength, and vulnerability.

Timberland’s Ongoing Legacy and Commitment to the Future

With the Advice of an Icon, Timberland signals its readiness to evolve, infusing its classic boot and new collections with fresh energy, collaboration, and relevance for the next fifty years. The campaign is widely distributed online, in-store, and across social media, reinforcing the iconic status of the Original Yellow Boot and Timberland’s values of craft, community, and creativity.

Discover more about the campaign or shop the collection at Timberland.com, or follow Timberland’s latest cultural stories and collaborations at @timberland on Instagram.