WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
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Song for the Mute Steps into Performance Running with “The First Breath” SS26 Drop with Adidas
Adidas and Sydney based label Song for the Mute have launched “The First Breath,” marking the first time…
FP Movement and Merrell Drop a Limited Collab, Reimagining Merrell’s Most Iconic Outdoor Silhouettes
FP Movement and Merrell have dropped a limited run footwear collaboration, reworking two of Merrell’s most established outdoor…
Inside New Balance Baseball’s World Baseball Classic Pop Up in Miami’s Design District
New Balance Baseball brought its World Baseball Classic collection to Miami’s Design District with an immersive pop up…
Anew Golf’s Suite Blossom Shoes Bring Pink Gradient Energy to the Fairway
Anew Golf is extending its blossom story from apparel to footwear. In addition, it is introducing the Suite…
Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance
Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…
New Balance Signs Tottenham Hotspur and England Fullback Djed Spence as Its Latest Global Football Athlete
New Balance has signed Djed Spence, the 25 year old Tottenham Hotspur fullback and England international, as its…
H&M Move Took Its Running Community to Barcelona
H&M Move staged a pop up event in Barcelona last week, bringing its running community together under the…
Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…
lululemon Celebrates a Landmark First Year as Official Outfitter of the BNP Paribas Open at Indian Wells
Lululemon closed out the first year of its multi year partnership with the BNP Paribas Open, serving as…
Saucony Brings the Social Club to Walnut Street for the Philly Love Run Half Marathon and 7K
Saucony is using the 2026 Philly Love Run Half Marathon as a platform for community building, running a…
Nike Debuts Aero-FIT Cooling Across Its 2026 Federation Kits for This Summer’s Tournament
Nike Football is using this summer’s global tournament to debut its 2026 federation kits. It is anchoring the…
New Balance Adds Red Sox Starter Garrett Crochet to Its Baseball Lineup
New Balance is adding another high upside arm to its baseball roster, signing Boston Red Sox left hander…
Brooks Running Brings its Run Happy Energy to T Mobile Park
Brooks Running is stepping into the ballpark as an official partner of the Seattle Mariners. It is tying…
Subway and Hattie Crowther dropped just 300 scarves for the 2026 Women’s League Cup Final
Subway and London based sports fashion designer Hattie Crowther turned the 2026 Subway Women’s League Cup Final into…
JOOLA and World No. 1 Ben Johns Design the R4LLy To Be the First True Pickleball Shoe
JOOLA has launched the R4LLy, a pickleball shoe that the brand positions as the sport’s first purpose built…
On Turns Hong Kong’s Avenue of Stars into a ‘Real Energy’ Track for the Cloudmonster 3 Launch
On has turned Hong Kong’s Avenue of Stars into a neon green run lane for the local launch…
AMIRI Unveils Formalwear for Barcelona Women’s Team Ahead of UEFA Women’s Champions League
AMIRI is extending its formalwear partnership with FC Barcelona into the sharpest part of the season. The brand…
NORTIV 8 Expands Hybrid Outdoor Strategy with Armadillo FieldLite™ Series
NORTIV 8 is advancing its position in the performance hiking category with the introduction of the Armadillo FieldLite™…
Adidas Unveils Its Elite NFL Rookie Class and Debuts a Game Changing Innovation Lab
Adidas has unveiled its 2026 NFL Rookie Class, a group of 14 top prospects headlined by projected No.…
Canada Soccer and Nike Unveil the CANMNT Kits for 2026 FIFA World Cup
Canada Soccer and Nike have unveiled the new Canada Men’s National Team kits for 2026, giving the program…
Reebok Launches COMM. ONE to Signal a Full Basketball Identity Reset in 2026
Reebok’s COMM. ONE (Communication One) campaign is positioned as a basketball renaissance and the first full expression of…
Venus Williams Debuts an 800 Bead Custom Lacoste Jacket at the Miami Open 2026
Venus Williams used her return to the Miami Open 2026 to debut a custom, hand worked Lacoste jacket…
Dolce Gabbana and ’47 Merge Italian Luxury With Baseball Culture in a Bold New Cap Collection
Dolce&Gabbana and ’47 have launched a limited edition baseball capsule that pulls MLB fan culture directly into luxury…