H&M and Lotto Launch Football-Inspired Menswear Collection
H&M is stepping onto the pitch this season with a new menswear collaboration alongside Lotto, the Italian sportswear…
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Gatorade and Venus Williams Push for More Research in Women’s Sports
Gatorade’s latest message puts a hard number on a big problem: only 6% of sports-science research focuses on…
ANTA Unveils KAI 2 Speed ‘Turquoise’ Inspired by Indigenous Craft
ANTA Basketball brings deeper storytelling to the KAI 2 Speed ‘Turquoise.’ The latest Kyrie Irving signature colorway draws…
adidas Basketball and Broadwick Studio Launch Ant Farm Experience Platform
Broadwick Studio and adidas Basketball have transformed “Ant Farm” into more than a campaign. Instead, the project works…
WNBA 30th Anniversary adidas Superstar Unveiled as Exclusive Player Seeding Kit
adidas Basketball marks the WNBA 30th anniversary adidas Superstar celebration with a special women’s-only seeding kit. The brand…
norda 002 Moonbeam Expands Brand’s High-Performance Trail Lineup
Norda is expanding its technical trail lineup with the new Moonbeam version of the 002, known as the…
EA7 Returns as Official Outfitter for Internazionali BNL d’Italia 2026
EA7 Emporio Armani is strengthening its connection to tennis by returning as the Official Outfitter of the Internazionali…
Lotto Launches New Football Culture Campaign Ahead of Summer Stage
Lotto is entering football’s biggest summer stage with a new global campaign called “Legends Begin with LOTTO.” The…
Burberry Unveils First Performance-Focused Activewear Collection
Burberry is entering the activewear market with the launch of Burberry Activewear. The new collection combines performance-focused design…
Sport Beach 2026 Just Dropped Its Most Dangerous Roster Yet, and We’re Covering All of It
Sport Beach is back at Cannes Lions for Year 4, and this time it didn’t just raise the…
Sun Day Red Expands into Women’s Golf Footwear with Pioneer Cypress and Osprey
Sun Day Red is making a serious move into women’s golf. Instead of asking women to size down…
New Balance London Run House Transforms Somerset House into Marathon HQ
New Balance has turned Somerset House into marathon weekend HQ. With New Balance London Run House, the brand…
McLaren Golf Debuts First Irons in Miami with Series 1 and Series 3 Launch
McLaren Golf has officially stepped onto the tee box. Meanwhile, Skratch covered the launch in Miami as the…
adidas Arabia Launches Al Nassr Modestwear for Female Fans
adidas Arabia has put a spotlight on Al Nassr’s female fanbase. The brand introduced a modestwear look that…
Formula 1 and NAHMIAS Unveil Miami Race Week Capsule Collection
NAHMIAS is using Formula 1’s Miami moment to make a strong statement in the Design District. The brand…
Brooks Running Reports 23% Growth in Strongest Quarter Ever
Brooks Running just delivered its strongest quarter ever. The brand reported 23% global growth. However, the story goes…
Lack of Guidance and New Balance Launch 11 Piece Football Collection
Lack of Guidance continues to tighten its grip on football’s growing influence in fashion, this time linking up…
Nike brings Isamaya Ffrench Back For “Run Forever” Capsule Built Around the Vomero Premium
Nike and makeup artist Isamaya Ffrench reunite for “Run Forever”, a limited edition running capsule inspired by London…
OMM Drops its Debut Running Shoe After 55 years of Making Mountain Kits
OMM, the British brand born from the Original Mountain Marathon in 1968, has launched its first ever running…
Sharon Lokedi wins the 2026 Boston Marathon to Defend her Title for Under Armour
Under Armour secured back to back victories at the Boston Marathon on April 20, 2026, as Sharon Lokedi…
The British Outdoor Brand Monterrain Just Launched Its First Ever Trainer in Two Silhouettes
Monterrain, the British outdoor performance apparel brand, entered the footwear market on April 9, 2026, launching its first…
STOKE Shoes Drops Two New Wide Fit Summer Styles For SS26
STOKE Shoes, the wide fit men’s performance footwear brand, dropped its SS26 summer lineup on April 9, 2026,…
Nike ACG Debuts Its First Ever Hiking Boot, the Zegama Hike Coming in July 2026
Nike’s All Conditions Gear division debuted the Zegama Hike on April 14, 2026, the brand’s first dedicated hiking…
The Barbie x Fore All Golf Collection Previewed at Masters Weekend Drops in June
Fore All, the women’s golf apparel brand, announced a collaboration with Mattel’s Barbie on April 14, 2026, with…