TYR Launches Global Partnership with World Aquatics Through 2025
The world of competitive swimming is making waves with a bold new alliance: TYR Sport, a powerhouse in performance swimwear and aquatic gear, has officially joined forces with World Aquatics, the global authority for aquatic sports.
The world of competitive swimming is making waves with a bold new alliance: TYR Sport, a powerhouse in performance swimwear and aquatic gear, has officially joined forces with World Aquatics, the global authority for aquatic sports.
This dynamic, multi-year partnership is set to redefine the landscape of elite swimming, with TYR stepping in as the exclusive global supplier of swimwear and accessories for World Aquatics. For athletes, fans, and the entire aquatic community, this is more than just a sponsorship, it's a leap forward in innovation, access, and athletic excellence.
Making a Splash at the 2025 World Aquatics Championships
This landmark partnership will make its grand debut at the 2025 World Aquatics Championships in Singapore this July. TYR will equip athletes, federations, and event officials with cutting-edge technical products, underscoring the brand’s commitment to precision engineering and performance at the sport’s highest level. Expect to see the world’s best swimmers, divers, and aquatic athletes sporting TYR’s latest innovations as they chase records and glory on the global stage.
But the partnership doesn’t stop at gear. TYR and World Aquatics are collaborating on a series of strategic initiatives designed to transform the athlete experience, ignite fan engagement, and expand the reach of competitive swimming to new audiences and aspiring champions everywhere. Together, they are setting the stage for a new era where access, opportunity, and performance go hand in hand.
A Shared Mission: Empowering Athletes and Inspiring Fans
At the heart of this alliance is a shared vision for the future of aquatic sports. TYR’s reputation for working hand-in-hand with elite athletes to develop high-performance products is legendary. Their gear isn’t just for the podium—it’s built for every stage, from grueling training sessions to the world’s most prestigious competitions.
Matt DiLorenzo, Chief Executive Officer of TYR Sport, summed up the excitement:
"We are proud to partner with World Aquatics and support the global aquatics community. This partnership is a testament to our shared belief in empowering athletes, expanding access to sport, and driving innovation through world-class competition."
World Aquatics President Husain Al-Musallam echoed this athlete-first philosophy:
"At World Aquatics, athletes are our top priority. We aim to give swimmers from around the world every opportunity to succeed in our sports. That's why our long-term, exclusive global supplier partnership with TYR is such a landmark moment for aquatics. TYR is a trusted global swimwear brand that shares our belief in empowering athletes to reach their full potential. They have a proven track record of working closely with athletes to deliver performance-driven products. I'm delighted that swimmers worldwide will now benefit from TYR's innovation, experience, and athlete-first approach."
Setting the Pace for the Future
This collaboration is more than a business deal, it’s a bold statement about the future of aquatic sports. With TYR’s technical expertise and World Aquatics’ global reach, the partnership is poised to break barriers, set new standards, and inspire the next generation of aquatic champions. TYR’s increased visibility at marquee events like the World Aquatics Masters Championships will amplify its influence, while fans can look forward to a wave of new initiatives and activations throughout the World Aquatics calendar.
The partnership is already in motion, with launch events planned for Singapore and more exciting developments on the horizon. For more details and the latest updates, check out the official SGO coverage and Yahoo Finance.
Get ready, the future of swimming just got a whole lot faster, smarter, and more exciting.
Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.