Vital Proteins Makes 2025 US Open Debut as First Collagen Partner

America’s top collagen brand brings new energy to wellness and tennis with in-stadium experiences product launches and star-powered events at the 2025 US Open.

Vital Proteins, the #1 collagen brand in the U.S., is breaking new ground as the first “Official Collagen Partner of the US Open” and the Presenting Sponsor of the 2025 US Open Mixed Doubles Championship. This high-profile partnership not only marks a big moment for the collagen sector but also signals a fresh take on wellness at one of the world’s most-watched tennis tournaments.

Shaking Up Wellness at the US Open

Vital Proteins is all about making healthy routines more accessible, and its new role at the US Open mixes classic sports spectacle with the changing world of wellness. The brand will have a major presence both on and off the court—from the debut of its Collagen & Protein Shake to immersive fan experiences designed to inspire fans to “shake up” their wellness practices.

Earlier this year, the United States Tennis Association announced a new format for the Mixed Doubles Championship, moving the event to the first week of the tournament to highlight the competition and attract top singles stars to the field. Vital Proteins is stepping in as presenting sponsor at just the right time, with a mission to encourage everyone—athletes and fans alike—to step beyond the ordinary, both in sport and in self-care.

Brian Groves, President, Vital Proteins said, “We’re energized to bring something new to both tennis and wellness culture as the Official Collagen Partner of the US Open. The new Mixed Doubles format is all about shaking things up, which is what we at Vital Proteins encourage people to do. Whether on the court or in your wellness routine, stepping outside the ordinary unlocks something vital, and that shared energy is what makes this partnership so dynamic.”

Fan Week: “Shake It Up” Events and Exclusive Perks

During Fan Week at the USTA Billie Jean King National Tennis Center, Vital Proteins is hosting:

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  “Shake It Up” Jumbotron Surprises and Dance Breaks: Inviting fans to shake along and win prizes in unexpected moments during matches.

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  Boardwalk Sampling: Free samples of best-selling Collagen Peptides for fans leaving Mixed Doubles matches on August 19 and 20.

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  VIP Suite Experiences: Hosted by content creators/podcast stars Allison Kuch and former NFL player Isaac Rochell, featuring first tastes of the new Collagen & Protein Shake and front-row views of Mixed Doubles action.

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  Live Podcast Tapings: With favorites Allison Kuch, Josh Peck and Ben Soffer, and Taylor Strecker, both at the suite and the Fountain Plaza Stage.

Up-to-date schedules and open events can be found on the US Open website.

Follow the Action, Onsite and Online

From in-stadium content to omnichannel campaigns including digital, influencer, and social media, the brand’s efforts will empower fans to reimagine their wellness routines. Follow @vitalproteins on Instagram, TikTok, and Facebook for the latest highlights, dance breaks, and player tips.

With this bold move onto center court, Vital Proteins encourages everyone—on the court or in daily life—to shake up routines, try something new, and embrace collagen-supported wellness with confidence.