Barbie Skates Into New Territory With PWHL Collaboration

In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel's Barbie brand has joined forces with the Professional Women's Hockey League (PWHL) and Canadian lifestyle brand Peace Collective. The collaboration, announced today, introduces an exclusive collection that celebrates women's empowerment in sports and fashion.

The limited-edition Barbie x PWHL collection, now available for pre-order, features Toronto Sceptres stars Emma Maltais and Maggie Connors as the faces of the campaign. This partnership aims to break barriers and inspire the next generation of female athletes and leaders.

Jennifer Gileno, Head of Licensing at Mattel Canada, emphasized the significance of this collaboration, stating, "The evolution of Barbie embraces any changemaker, inclusive of those redefining the professional sports league in hockey." This initiative aligns with Barbie's ongoing mission to inspire girls to envision limitless possibilities for themselves.

Barbie x PWHL Letterman Jacket - Pink / Ivory

Peace Collective, known for using fashion as a medium for positive change, has designed a 9-piece collection that includes rugby shirts, sweatsuits, a varsity jacket, and accessories. The designs incorporate the PWHL's purple and Barbie's iconic pink, featuring graphics inspired by vintage hockey jerseys. The collection's mantra, "Our Game, Our Rules," is prominently displayed, embodying the spirit of empowerment and breaking stereotypes.

Yanal Dhailieh, founder of Peace Collective, expressed enthusiasm about the collaboration, saying, "The collection is a celebration of strength, style, and breaking barriers. We hope to inspire and empower the next generation to dream big, skate hard, and make their mark".

The partnership comes at a pivotal time for women's hockey. Since its launch on January 1, 2024, the PWHL has been making waves with record-breaking attendance and growing mainstream appeal. This collaboration with Barbie and Peace Collective further elevates the league's profile and reinforces its commitment to empowering women in sports.

Barbie x PWHL Womens V-Neck Knit Sweater - Pastel Lilac

Kate Boyce, PWHL Vice President of Merchandising, highlighted the collaboration's broader impact: "We're proudly celebrating the strength, resilience, and ambition of the athletes and fans who are driving the future of professional women's hockey forward".

The Barbie x PWHL collection is a statement piece in the larger conversation about representation and support for women in sports. By combining Barbie's iconic status, the PWHL's groundbreaking achievements, and Peace Collective's purposeful designs, this collaboration sends a powerful message about the changing landscape of both sports and fashion.

Fans and supporters can now pre-order items from the Barbie x PWHL collection exclusively through the PWHL's e-commerce platform at www.thepwhl.com. The collection is available to customers in both Canada and the USA, marking a significant step in promoting women's hockey and empowerment across North America.