Barrett Distribution 2025 Partners With FCTRY LAb To Drive Footwear Innovation and D2C Growth

A new partnership brings Barrett’s fulfillment expertise to one of the most buzzworthy names in performance and streetwear footwear.

FRANKLIN, Mass., August 15, 2025 – Barrett Distribution Centers has entered into a strategic partnership with FCTRY LAb, an emerging Los Angeles-based footwear disruptor recognized for its bold design, rapid technological development, and culture-shifting collaborations. Barrett will now handle warehousing, fulfillment, and transportation for FCTRY Lab’s direct-to-consumer (D2C) business, supporting rapid growth and a dynamic product roadmap.

Elevating the Future of Footwear

FCTRY LAb was co-founded by industry leaders Omar Bailey and Abhi Som, with a vision to break the mold of traditional footwear. Their output has already made waves—especially with game-changing drops like the Duckboot, a collaboration with rapper NLE Choppa, and the Stomper, a powerful motorcycle-inspired model seen on WWE’s Seth Rollins.

With products ranging from the Knight RNR (a sleek foam recovery slip-on) to the MOCC for Men & MOCC for Women (combining moccasin comfort and futuristic materials) and rugged RUFL Boots spotted on New York runways, FCTRY LAb’s fresh approach is resonating across athletic, streetwear, and performance communities.

Bailey—a designer trusted by MLB and NBA superstars—also provided custom Super Bowl cleats for Jalen Ramsey, earning top NFL honors, and now crafts shoes for NFL star Trent Williams, international cricketers, and tennis pros.

Why Barrett? The Power of Scale and Speed

As FCTRY LAb faces the end of its current warehouse lease, the need for a nimble, scalable logistics partner became clear. Enter Barrett: a seasoned 3PL with deep roots in apparel and footwear fulfillment, offering proximity to FCTRY LAb’s LA base and the infrastructure to keep up with D2C surges and new launches.

Ravi Bhaskaran, Chief Operating Officer at FCTRY LAb said, “Barrett checked every box, from their proximity to our HQ and deep footwear experience to their ability to meet fast-paced scaling needs and high order volumes. With the lease ending at our current facility, FCTRY LAb turned to Barrett for a quick and flexible solution, and they delivered. Partnering with Barrett sets us up for success as we enter this next growth phase.”

Harrison Smith, Director of 3PL Pricing at Barrett added, “Led by a visionary team, there’s no doubt FCTRY LAb is poised for remarkable growth. We can’t wait to be a part of the game-changing future they’re building—and to provide the fulfillment and transportation support that helps them get there faster.”

Ready to Disrupt, Ready to Grow

Barrett’s Montebello, California, facility now houses FCTRY LAb’s operations, providing access to scalable infrastructure and proven fulfillment processes as the sneaker brand prepares for its next chapter.

With a shared focus on speed, excellence, and performance-driven results, this partnership is built to deliver more than just boxes—it’s a foundation for future innovation in one of the fastest-moving segments of fashion and footwear.

For more about FCTRY LAb’s collections or Barrett’s capabilities, visit fctrylab.com or barrettdistribution.com.