Carl’s Jr. Launches Queso Crunch Burger with Alix Earle and Paris Hilton Cameo

If you crave cheesy burgers, bold flavors, and pop culture moments, you won’t want to miss the just-launched Queso Crunch Burger from Carl’s Jr.. The burger’s debut is the highlight of Carl’s Jr.’s new campaign with social media star Alix Earle and a nostalgic cameo from Paris Hilton, who famously appeared in Carl’s Jr. ads in the 2000s.

Queso Crunch Burger: Crunchy, Cheesy, and Utterly Irresistible

Cheesy, melty, and utterly irresistible. Carl's Jr. announces today the launch of the new Queso Crunch Burger, continuing its exciting partnership with social media powerhouse and entrepreneur, Alix Earle, and a cameo by pop culture icon Paris Hilton, the brand's original star from its early 2000s campaigns. Chips and queso are a classic for a reason, and the Queso Crunch Burger is Carl's Jr.'s unique spin on the beloved dish.

The Queso Crunch Burger is only available through September 2 at participating restaurants. This decadent burger features:

• A 100% all-beef patty, charbroiled over an open flame

• Smothered in warm, creamy queso

• Topped with melty pepper jack cheese

• House-made Pico de Gallo

• Alix Earle’s favorite chip, seasoned crunchy tortilla strips

• Served on a toasted bun

Perfect for anyone who loves unique burger toppings, a little mess, and a whole lot of flavor. See Alix Earle and Paris Hilton on the set of the new #KaySo campaign spot!

Behind the Burger: A Talk with Carl’s Jr.

“Our guests seek out indulgent menu items, and Carl's Jr. is known for our creative burgers and innovative flavors. Living up to guest expectations, we combined warm, creamy queso with our delicious, charbroiled burger patty for the perfect pairing,” said Paz Romero, vice president of brand marketing at Carl's Jr. “The Queso Crunch Burger is so much more than a burger; it's a celebration of bold, craveable flavors with a fun twist. We're thrilled to once again partner with Alix Earle, who fans and followers know loves an indulgent treat. Her craving for burgers AND queso comes to life in this exciting culinary collab.”

Star-Studded Launch: The “Kay So?” Campaign

To spotlight the Queso Crunch Burger, Carl's Jr. launched the Kay So? campaign. The campaign’s must-see ad features Alix Earle and nostalgia icon Paris Hilton, linking today’s social stars to the golden age of fast food commercials.

This launch builds on Alix Earle’s past Carl’s Jr. collabs, including the February Hangover Day Burger promo and the exclusive Club Carl’s party for the “Build Your Own Bag (BYOB)” late-night offering.

Pair it with a Flavor-Forward Frozen Drink

There’s more: Carl’s Jr. is also debuting new frozen drinks. Meet the Frozen Strawberry Lemonade and Frozen Blue Sourberry, a sweet-tart lemonade with sour blue raspberry sugar crystals. These icy sips are the perfect match for your cheesy, crunchy burger.

Freebies for My Rewards Members

Ready for a bonus? My Rewards members get exclusive perks in the Carl’s Jr. app:

• Enjoy a free side of queso (with app purchase, July 9–September 2).

• Or get a free frozen beverage (with app purchase, July 9–October 28).

Stay updated: Follow Carl’s Jr. on Instagram, Facebook, and TikTok.

Don’t Miss the Queso Crunch Experience

Hungry yet? Head to your local Carl’s Jr. before September 2 to try the Queso Crunch Burger and experience this summer’s boldest flavor collab, celebrity style!