Skechers Pier to Pier Friendship Walk Raises $2.5M for Children’s Education and Inclusion
Skechers celebrates the 17th annual Pier to Pier Friendship Walk presented by Nickelodeon uniting thousands in Manhattan and…
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Moncler Unites Al Pacino and Robert De Niro in “Warmer Together” Global Campaign
Moncler unites Al Pacino and Robert De Niro for its global “Warmer Together” campaign celebrating friendship and connection and the true warmth…
Pro Athlete Community and Cameo Unveil PACfluence Platform Connecting 1,500 Athletes with Brand Deals
Pro Athlete Community (PAC) and Cameo team up to launch PACfluence, a groundbreaking platform that empowers 1,500+ professional…
The Ten Hottest Styles At Steve Madden
Few brands embody accessible fashion quite like Steve Madden — a name synonymous with statement-making shoes that capture…
75% of Consumers Say Shoe Prices Are Rising, FDRA Survey Shows, Tarrifs To Blame
As the holidays approach and consumer wallets tighten, a new survey commissioned by the Footwear Distributors & Retailers…
ON Faces Class Action Over “Squeaky” Sneakers
In an unexpected turn for one of performance footwear’s fastest-growing names, ON, the Swiss brand known for its…
Florida Orange Juice Named Official Hydration Partner of Tampa Bay Lightning for 2025-26 Season
The Florida Department of Citrus partners with the Tampa Bay Lightning and Benchmark International Arena to serve up…
FanDuel Becomes Official Odds Provider for NBA and WNBA on Amazon Prime Video
FanDuel partners with Amazon to revolutionize NBA and WNBA viewing with real-time bet tracking and exclusive content featuring…
Academy Sports Q2 Sales Hit $1.6 Billion as Comps Turn Positive After 3 Years
Academy Sports and Outdoors reported its Q2 2025 financial results on September 2, marking a pivotal quarter where the…
Ducati Extends Siemens Partnership Through 2027 to Accelerate Digital Transformation
Ducati Corse and Siemens extend their partnership for another two years using the Siemens Xcelerator platform to accelerate…
New York Jets and Fathead Launch 2025 Partnership Expanding Girls Flag Football With New 14U Travel Team
The New York Jets expand their girls’ flag football program with a new 14U travel team and a…
Fieldwork Becomes Official Non-Alcoholic Craft Beer of San Jose Sharks for 2025 Season
Fieldwork becomes the Official Non-Alcoholic Craft Beer of the San Jose Sharks, bringing award-winning brews and responsible enjoyment…
adidas and GLO Launch Pro Work Line Redefining Safety Footwear for 2026
adidas and GLO partner to launch adidas pro work a line of high-performance safety shoes that fuse protection…
Volcan de mi Tierra Named Official Tequila of Formula 1 in 10-Year Global Partnership
Volcan de mi Tierra becomes the Official Tequila of Formula 1 through an LVMH partnership blending Mexican craftsmanship…
WSS Launches We Know What It Takes Campaign Honoring Everyday Community Heroes
WSS honors everyday resilience and community pride with its We Know What It Takes campaign lifting up the…
Hyundai and Lil Jon Drive Cultural Connection with Palisade Hybrid I See You Campaign
Hyundai and Culture Brands tell a vibrant story of family and style and community with the I See…
Ororo Becomes Official Heated Apparel Partner of Boston Bruins and TD Garden
Ororo, the industry leader in heated gear, has announced a multi-year partnership with the Boston Bruins and TD Garden, becoming the…
MySize Acquires ShoeSize.Me to Create Unified AI Sizing Platform
MySize a leading AI-driven measurement and fashion technology solutions provider, has announced the acquisition of ShoeSize, a prominent…
MIKE AND IKE names NBA star Josh Hart first Chief Candy Officer bringing flavor and fun to fans
MIKE AND IKE makes a sweet slam dunk by naming New York basketball star Josh Hart as its…
Hennessy V.S.O.P x LeBron James—A Sequel With Real Staying Power
Hennessy doesn’t do sequels unless there’s a story worth continuing. With the second LeBron James V.S.O.P limited edition,…
Life Time and Aion Partner in 2025 to Equip 185+ Clubs with Patented Weighted Vests
Life Time and Aion join forces to bring next-level weighted vest training and exclusive fitness experiences to clubs…
Front of Shirt Sponsorship Out: Could Footwear Be the Next Branding Battleground?
The Premier League has long been a global powerhouse, attracting billions in sponsorship revenue each season. For many…
Hisense and Real Madrid Strengthen 2025 Partnership with Fan Experiences and Smart Tech Launches
Hisense and Real Madrid are elevating the 2025/26 football season in the Middle East and Africa with exclusive…
L.L.Bean Expands Northern Attitude Collection with Noah Kahan and $100K Mental Health Commitment
The Northern Attitude collection offers an intimate window into singer-songwriter Noah Kahan’s life beyond the spotlight as he…