WSS’s 40th Anniversary Collabs with Reebok and Puma
WSS Celebrates 40 Years with Two Iconic Collaborations: Reebok Classic Nylon & Puma Suede XL This year, WSS…
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Nike and Hyperice Launch Wearable Tech Hyperboot for Elite Athletes
Nike and Hyperice are about to drop a sneaker that’s as smart as it is stylish. The Hyperboot:…
Coach and the WNBA Champion Individuality, Announce Multiyear Partnership
A new era continues to break barriers of sports and style, as Coach and the Women’s National Basketball…
Under Armour’s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B
In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative…
Nicki Minaj’s DØPAMINE Sneakers Use 20 Recycled Bottles as Vegan Footwear Market Hits $25.3B
Global superstar Nicki Minaj and UK-based sustainable footwear brand LØCI have unveiled their highly anticipated second collaboration, DØPAMINE, a…
Arne Freundt Steps Down, Arthur Hoeld Takes Helm of Puma
In a significant move, Puma SE has announced that CEO Arne Freundt will be stepping down from his…
Reebok’s Basketball Revival Continues with DiJonai Carrington on Board
Reebok is making waves in the basketball world, and its latest signing is no exception. DiJonai Carrington, the…
How SHEIN’s Digital Trend Stores Aim to Dominate the $214B Fast-Fashion Market
SHEIN, the global fast-fashion powerhouse, has introduced Trend Stores, a curated collection of digital storefronts designed to simplify…
Choosing The Perfect Running Shoe
For runners, selecting the right footwear is a crucial decision that can significantly impact their performance, comfort, and…
Birkenstock Opens 10th US Store in Nashville
Birkenstock, the iconic German footwear brand renowned for its ergonomic designs and commitment to foot health, has opened…
Barbie Skates Into New Territory With PWHL Collaboration
In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand…
Roots Activewear Welcomes Toby Fournier as First Female Ambassador
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand,…
How Women’s Sports Are Revolutionizing Fashion and Beauty
Women’s sports are emerging as the ultimate power play for fashion and beauty brands. The court, field, and…
Hanes Launches First-Ever Cross-Category Athleisure To Challenge Premium Brands
Hanes, America’s No. 1 basic apparel brand, has launched Hanes Moves, its first-ever cross-category athleisure line, marking a strategic…
Donatella Versace Steps Down, Prepares For New Chapter
In a move that marks the end of an era, Donatella Versace has announced her decision to step…
Why Onalaja’s Inclusive XXS-XXXXL Size Range Is a Historical Milestone
In celebration of Women’s History Month, we shine a spotlight on Onalaja, a contemporary women’s wear brand that…
FCTRY LAb NLE Choppa Duck Boot Drops New Color Pack March 12
When the NLE Choppa Duck Boot launched in May 2024 it quickly became a cultural moment. The vibrant…
Saucony Launches Global Campaign “Run As One” Unites People and Culture
Saucony, the global performance running and lifestyle brand, has unveiled its latest global brand campaign, Run as One,…
e.l.f. Cosmetics and NWSL Launch Multi-Year Partnership
e.l.f. Cosmetics, a brand from e.l.f. Beauty has forged a groundbreaking multi-year sponsorship with the National Women’s Soccer…
The Athletic Force Designing High Fashion for Tall Women
This International Women’s Day, we celebrate Kristine Anigwe—a Nigerian-American basketball star, fashion visionary, and advocate for inclusivity. Known…
The Future of Fashion is Here: BELLEMINT’s Gamified Shopping Experience
In a world where fashion and technology increasingly collide, Revolve Group (RVLV), the trailblazing retailer beloved by Millennial…
The Evolution of Skate and Hip-Hop Footwear Trends
Skate culture and hip-hop fashion are two distinct yet deeply interconnected worlds that have shaped the way we…
Inside Vans’ Premium Old Skool Collection
Vans has done it again! The iconic brand just dropped its Premium Old Skool Music Collection, and it’s…
10 Ways To Style Jeans and Booties
Jeans and booties are a match made in fashion heaven. This combo is versatile, stylish, and works for…